The starting point of tractor industry in China is marked by the birth of Dongfanghong tractor. 1958, the first dongfanghong high-power crawler tractor was born in new China, and Vice Premier Tan Zhenlin solemnly announced to the world that "the time has finally come when China people don't need Niu Gengdi". In 1980s, Dongfanghong 8-speed small four-wheel tractor was born in one breath, which quickly drove China agricultural machinery industry out of the trough. In 1990s, the first professional production base of high-power wheeled tractors in China was completed in one go. From 65438 to 0994, the National Tractor Research Institute was merged into an enterprise as a whole, and Yi Tuo, China took the lead in establishing a national technical center in the tractor industry, which greatly enhanced its research and development strength. During the Eighth Five-Year Plan, the Ninth Five-Year Plan and the Tenth Five-Year Plan, Yi Tuo, China successively undertook the research and development of a number of national key technological innovations and key new product projects, such as rubber crawler tractors, Dongfanghong LF80-90 and high-power tractors, and continued to develop into high-end and high-tech industries.

Dongfanghong tractor produced in Yi Tuo, China was successfully selected as "China Famous Brand Product" issued by AQSIQ, ranking first in the industry and first in China tractor famous brand list. Dongfanghong's full range of 25- 188 HP wheeled tractors and 70- 150 HP steel/rubber crawler tractors won the honorary title of "China Famous Brand Products" with their leading comprehensive advantages, which fully reflected their strength and position in the industry. The person in charge of China Yi Tuo Group Company said: "Dongfanghong tractor can stand out from many tractor brands, which is not only the return that Dongfanghong tractor always insists on quality, innovation, service and transcendence, but also fully reflects the trust of the market and users in Dongfanghong tractor."

The brand effect of "Dongfanghong" is increasingly apparent in domestic and foreign markets. Dongfanghong is one of the most influential tractor brands in China. In the era when China was short of food and clothing, Dongfanghong tractor completed more than 60% of the country's mechanized arable land, which was once synonymous with agricultural mechanization in China. 2 1 century, Dongfanghong tractors have risen all the way, and diesel engines account for more than 70% of the domestic large and medium-sized tractors, combine harvesters and other agricultural machinery power supporting markets; Integral tractor front drive axle, more than 80% of supporting facilities in the industry, provides advanced technical support for China four-wheel drive high-power tractors; The chassis technology of large wheeled trailer has been recognized by foreign experts. 1999, "Dongfanghong" ended the history of China agricultural machinery industry without China famous trademark. In addition to exporting to Europe, North America and other developed countries, "Dongfanghong" has also proposed joint venture cooperation intentions in many countries. By the end of 2005, China Yi Tuo had 1 1 overseas assembly plants and offices, nearly 100 dealers and agents, and tractor products were exported to 92 countries. In order to connect with the international market, the international registered trademark "YTO" of "Dongfanghong" has been registered in more than 60 countries. "YTO, being with you" has become a catchy advertisement abroad. In 2006, "YTO" became the only export brand of domestic large and medium-sized wheeled tractor industry recommended by China Electromechanical Chamber of Commerce.

Dongfanghong has become synonymous with "cost-effective, assured tractor" in the eyes of ordinary users and is widely sought after by the market. The "brand strategy" project being implemented in Yi Tuo, China will also promote and expand the "Dongfanghong" brand at an unprecedented speed, and the trinity pattern of "technology, innovation and brand" is gradually taking shape.