It means: sell yourself first. Sell yourself and achieve the purpose of self-appreciation; Then sell the company, sell the company's culture, values, ideas, vision, the purpose is to improve the company's efficiency, enhance the overall strength, and finally sell the house to improve the company's actual business.

Pan Shiyi is also one of the earliest fans of the Internet age and mass media in China. He successfully used his personal blog and microblog to promote the SOHO brand and establish his personal image. He has settled in more than a dozen mainstream portals, with tens of millions of views on Sina alone and more than ten million fans in Weibo.

Extended data

Pan Shiyi is famous for being avant-garde. He is the pioneer of a new generation of private enterprises, SOHO model (small office, home office; ; Small offices and home offices are also deeply rooted in the hearts of the people.

As the chairman of SOHO China, Pan Shiyi made the developed project a great commercial success with his superb marketing art and accurate positioning of the needs of investors and enterprises in China. In addition, his optimism, flexibility and frankness about life and career have made him the most popular public model, media celebrity and real estate agent in Weibo.