"Riharajuku" in Urahara is the most fashionable and avant-garde popular cultural place in Tokyo, Japan. Zhuxiatong in Harajuku is the birthplace of Harajuku school clothing, which is about 400 meters long from Zhuxiajiekou to Meiji Street. There are mainly clothing stores, jewelry stores, grocery stores and restaurants of literary and art celebrities in the street, which are not only unique in style, novel in style, complete in variety, but also low in price. So it is deeply loved by young people, especially middle school students and high school students. Students visiting Tokyo from other places must go to Harajuku. And groups of students are shopping here, and shopping has become a famous scene in Harajuku.
Transportation: Walking at Takeshita Exit of Harajuku Station on JR Yamanote Line 1 min. Harajuku District, which consists of the north side of Mount Omotesando Hills and the east side of Meiji Hall, is collectively called "Riharajuku" because more shops have been opened there in recent years and the clothing products sold there are more avant-garde.
Store information packaging Harajuku famous brand:
1. Sophie
2.2047 1 120
3.revolver
4. Spiral toys
5. Vacuum records
6. A person who hunts for a fugitive for a reward.
7. Chief porter
8. exclusive
9. nearby
10. Extra large number
1 1. atmospheric pressure
12. ironic
13. Reconnaissance
14.X-Elle
15.AD2 1, really crazy.
16.Bapy
17. I have no concept but I feel very much.
18.DC shoes
19.x girl
20. No.44
Fashion enthusiasts' world: Fashion designers in Harajuku Backstreet mostly design Lapp and PANK's fashions, among which the most popular fashions are "Under Cover", "A Bathing Ape" and "Good note". Although these stores are small, it is said that there are brand-name fashion stores with an annual income of more than one billion, which is really amazing.
Let's look at Harajuku Backstreet. Walking on the narrow road, we can see that the world doesn't know each other, but most of the famous brand stores, second-hand clothing stores and grocery stores in the fashion circle are boys in their early twenties. They wear the favorite fashions of new york LAPPER and DJ, and two or three people walk down the street together.
Early in the morning, sometimes you can see long queues waiting. But this is not in front of Laura, but in front of a young designer's fashion shop. It is said that as long as the latest fashion comes on the market, everyone will wait in line. The famous brand stores here are limited in production and sales, so the new products are sold out as soon as they come out, so there are people waiting in line before opening the store in the morning.
The female owner of an underground second-hand clothing store near the entrance of Harajuku Back Street said, "In Harajuku Back Street, even a T-shirt with a price of 7,000 yen, even if it is designed by a designer you like, even if it costs 20,000 yen, you are willing to buy it. What is the main business of this second-hand clothing store? Harajuku Houjie brand "good enough" and "a bathing ape" and other old clothes. Things are scarce, the most popular old brand-name goods will appreciate, and the selling price in second-hand clothing stores will be several times higher than the original price.
"One spring, a designer's coat is more popular in pink than blue"-there was a complex value and price that only fashion fans could understand. This is really a very special world of fashion enthusiasts.
Cultural leaders and their admirers. Then why are there such a group of crazy fashion fans here? Mr. Shi Shancheng, the author of Bibiex- A Panoramic Guide to Harajuku Backstreet (published by Natsume Study Room) published last year, pointed out that those fashion fans not only buy fashion, but also agree with the lifestyle of designers very much, so as to show their recognition and support for buying their goods.
The designers of Harajuku Backstreet have one thing in common, that is, they all love the club culture, such as the character modeling toys, roller skates and unicycle in the movie Star Wars, which are all deeply influenced by punk and Xibo music culture.
The fashion fans in Harajuku Backstreet are also this generation, and designers are like cultural leaders to these people. A popular saying last year is enough to show that fashion lovers in Harajuku Backstreet respect designers as attractive leaders (they use the word respect). The so-called extraordinary leaders and their fanatics are engaged in billions of fashion transactions in this world with only fashion fans, and this scene actually happened in a quiet residential area deep in Harajuku, which is unbelievable. Now these Harajuku brands are particularly popular in Hong Kong and Taiwan provinces, especially a bathing ape, DEVILOCK and so on, which are widely worn by Hong Kong people and boys, such as STUSSY and SUPREME, and similar brands are their favorites. P.S. Since the rise of Wohabara brand, trend magazines of all sizes have emerged one after another. The magazines people read are Boone, Clever, Asayan and Street Jack. There is also a women's magazine MINI, which is a magazine dedicated to introducing women's brands, such as XGIRL, BAPY, X 'ELLE, SILAS and so on. Let me briefly introduce these brands wrapped in Harajuku civilization.
NIGO in Japan was influenced by the movie Planet of the Apes.
The brand was founded in June 1993 1 1.
The official name is * a bathing ape in Lukewater.
BAPE for short means "ape-man living a comfortable life" in Japanese.
The design takes the ape-man character in Planet of the Apes as the element, which belongs to the classic street clothing style, but pays attention to packaging. Nagao Tomomi, formerly known as Nagao Pengmei, graduated from the School of Culture and Fashion. 1993+065438+ 10 founded "A bathing ape in Lukewater". He is very familiar with Gao Qiao Dun's undercover and opened a fashion shop in Harajuku with him. .
That's what Naokochi meant. The origin of this name was inspired by Hiroshi Fujiwara, a good enough designer, and after he got it, everyone called him Naokochi. Abbreviated as bathing ape, signs sometimes appear by other names, namely "Bape", "A.S.N.K.A", "General Ape", "Busy Workshop", "Infantry" or "Bapexclusive". In short, it is ever-changing Planet of the Apes & gt and "A.S.N.K.A" also comes from the famous movie sentence "Apes should not kill apes". Tomomi Nago himself is an ape fan and a collector of apes.
Naoko often appears in various magazines, such as
A busy shop for bathing apes, with branches all over Japan, Osaka, Nagoya, Aomori and Hong Kong. It is also scheduled to enter the United States on 200 1 and sell it in Recon, new york. In addition to men's wear, Changwei Zhiming also tried to create another brand designed specifically for women. BAPY (meaning BAPY (Busy Working Lady). On 200 1 year 1 month 1 day, a specialty store near Riharajuku officially opened. I hope this brand can better cater to the tastes of female ape fans. The designer of BAPY is a girl named Kiko. A bathing ape stirred up a cross-border with Pepsi in September 20001year, and launched a series of Pepsi with ape camouflage.
& lt takizawa shinsuke >
The neighborhood is very close to the "W" faucet packaged by another Harajuku brand, and it is mainly military. Nosuke Takizawa once worked in Major Force Record Company established in Hiroshi Fujiwara, and was responsible for designing CD covers.
For fans of Rihara-juku, undercover has always been quite popular, although its products are very attractive. For example, Slip-on and Hi-Top sneakers launched in cooperation with Vans have become a popular story. However, undercover always gives people an unattainable feeling. Gao Qiao Dun 1969 was born in Gunma County, 65438+.
When Gao Qiao was in the second grade, he met Nao Zhiming, who was one year younger than him. The latter two were founded in Harajuku on 1993. Named after the Beatles' song "People with Nowhere to Go"; .
Gao Qiao founded his own brand undercover in 1994. At that time, Nao Tomomi mainly sold American fashion. They went in.
As the designer of Rihara-juku, crossing the border is a designated action. Gao Qiao and Nago Zhiming hold fashion shows together, and Hiroshi Fujiwara often makes conference music for him. He will also cooperate with Kaws, Stash, (W)TAPS and Futura to launch fashion. Undercover will introduce new design concepts every season. For example, the transparent revolution, a generation of * * * you and chaoticdisco. In the name of "Deferred Armed Forces" and under the slogan of anti-war, he launched the 200 1-2002 series by adding jewelry to his clothes.
In September of 200 1 year, the new office of undercover was built and named as the undercover laboratory. Gao Qiao's private room is two stories high, and there is a DJ booth, elephant decorations and other things he likes are also placed in it. In the spring and summer of 2002, the design theme of Undercover will be' anti-war', and the latest store will open in Nanqingshan around February 2002.