With the overwhelming entertainment marketing, RIO instantly caught the eye of consumers and became a smash hit. Rio can be seen in TV dramas, TV commercials and offline supermarkets, which once became the heart of many young people. However, with the fierce market competition and the dissipation of novelty, the sales volume of RIO gradually declined. If young people want to pay the bill again and seize the market, they need a well-known, powerful and wide-ranging spokesperson as an opportunity to make a comeback.
Sean Xiao's popularity has been rising in recent years, not only in film and television, but also in commercial value. /kloc-In September of 0/3, Xiao Zhanguan was announced as the spokesperson for Anjiesha, and on September 20th, he was officially announced as the spokesperson for his soul mate. Today, a week later, Sean welcomed the third spokesperson this month-Rio Rio cocktail.
RIO, which focuses on the youth market, and Sean Xiao, who is deeply loved by young people, complement each other. For RIO at this stage, Shawn Shaw, as a spokesperson, will play a positive role in brand promotion and the expansion of publicity network. Coupled with the strong purchasing power of fans, there is no need to worry about sales.
In the official video released by Rio, Sean Xiao appeared in a white shirt and looked fresh and handsome with his back against the sea under the blue sky, which perfectly matched the propaganda slogan of "Rio is fresher, fresher and more emotional". Young and optimistic attitude, handsome and refreshing appearance, clean and free-spirited temperament, and elegant charm exuded by Xiao Zhan all fit perfectly with the brand connotation of RIO cocktail transmission.
The Rio brand once again combines with the current young idols to show cocktails to young consumers. In the context of Sean Shaw's unique personal charm, Rio's popularity and reputation will be further enhanced. The increase in the number of fans and the surge in store sales are doomed to be a victory.
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