[Edit this paragraph]
"Shanzhai Machine" literally means Shanzhai-in Shanzhai, escaping from government management. They either take a brand name by the manufacturer himself or imitate the function and style of the brand mobile phone; Because we avoid government management, we don't pay value-added tax and sales tax, and at the same time we don't have to spend money on research and development products, and there are no expenses such as advertising and promotion. Coupled with successful cost control and flexible distribution methods, their terminal retail prices are often only 1/2 to 1/3 of brand mobile phones.
The previous explanation was that shanzhai mobile phones can be called wild mobile phones, black mobile phones and high imitation mobile phones, but with the cancellation of mobile phone licenses, most shanzhai mobile phones seem to be legalized.
The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops.
Some low-priced, fully functional labelers and mobile phones with various names also belong to "cottage phones".
Taiwan Province MediaTek (MTK) is the main solution for shanzhai mobile phones and general domestic non-smart phones, and other platforms have also appeared, while shanzhai smart phones mainly adopt the solution of windows mobile operating system.
Note: Shanzhai series products are mainly concentrated in electronic and digital products, and the concentrated place is Shenzhen. It reflects Shenzhen's unique cultural characteristics and strong production capacity of electronic communication products, but it lacks innovation and core competitiveness, which leads to product quality becoming its weakness.
trait
[Edit this paragraph]
1. Model features that most of them are based on MTK mobile phone platform, with five icons at the bottom of the screen, handwriting, loud ringtones, and nominal battery (note that this is nominal, and the actual battery capacity of black mobile phones is generally 1/4) not less than 1800 mAh.
Dare to print anything on the box except your real address.
3. No VAT, sales tax, product research and development, advertising, promotion and other expenses; Many quality standards are at the expense of avoiding network access detection and certification inspection, so the quality level can not be guaranteed at all, and there is no guarantee after sale.
4. It looks very cost-effective. Shanzhai machines are often suspected of imitating famous brands, but they are often more functional and cheaper.
5. Uneven workmanship, no obvious brand logo, and the words "Bluetooth". Touch screen. MP4 "is common on the front or back of the fuselage.
6. These mobile phones are extremely rich in functions, extremely low in price, extremely novel in appearance and extremely unreliable in quality.
7. In recent years, most mobile phone brands that have never been heard before are cottage phones, which bring a lot of money to TV shopping.
develop
[Edit this paragraph]
Domestic shanzhai mobile phones first started from the brand-name mobile phones marked with CECT. In fact, they just use CECT trademark falsely or pay a certain amount of cash to CECT to get the right to use it. Later, various brands appeared. In any case, the wisdom of "shanzhai mobile phone" can always hit our most helpless nerves, and also make some domestic brands that lack innovative spirit feel ashamed. Over the years, shanzhai mobile phones have many unique technological innovations, appearance innovations and process innovations, which combine many strange technologies and designs. These combinations may sometimes be infringing, but they have achieved multiple functions. Now, shanzhai mobile phone has become a non-mainstream mobile phone culture. The spirit of shanzhai mobile phone, which is wolf-like, innovative and catering to the market, affects more and more people.
At first, the market was full of parallel imports and refurbished machines; Because of the existence of this market, MediaTek later made MTK chips, turning the core technologies mastered by big-name mobile phone manufacturers into civilian technologies; So "smart China people" began to create and develop mobile phones. In recent years, domestic mobile phone manufacturers accustomed to shanzhai, represented by Tianyu, are on the rise, and they begin to compete with big brand mobile phone manufacturers.
Now more cottage mobile phone manufacturers have their own brands, and Tianyu is one of the best. Nowadays, the emergence of 8-megapixel smart cottage phones is worthy of our domestic brands' consideration.
Now shanzhai mobile phones are not only limited to mobile phones, but also PSP and notebook computers ... more and more products have become the new market of shanzhai.
In July 2008, it was reported that China Taiwan Province Lianfa Technology Co., Ltd. (hereinafter referred to as MediaTek), known as the "father of shanzhai", would ship td chips on a large scale in mainland China, and the era of 3G shanzhai was coming.
superiority
[Edit this paragraph]
1, super comprehensive function
Almost all shanzhai mobile phones can be famous for their comprehensive functions, such as large screen, camera, Mp3/MP4 multimedia playback and even high-end GPS navigation, as long as MTK comes out. Although this comprehensive functional configuration is easy to realize in some well-known big-name manufacturers, the cost is an unavoidable problem. Although the development time is not too long, the function of the cottage machine can be said to have reached a point where only you can't think of it and no one else can't do it. Built-in dry battery, built-in Bluetooth headset, eight speakers and other powerful functional configurations are nothing new. I believe that more functions that we have never heard of will continue to emerge.
2. Strong standby ability
As we all know, shanzhai mobile phones have strong standby capacity and increasing battery capacity. Not long ago, a mobile phone named ZJ268 set a historical record of 32,800 mAh battery capacity, and the stunt of standby for two years was even more staggering. In fact, the advantages of strong standby capacity of shanzhai mobile phones are worth learning from major international manufacturers.
3, the price is low
The price factor is definitely the strongest killer in the competition between shanzhai and big-name manufacturers. Maybe Nokia can only buy a low-end mobile phone, which is enough to buy a fully functional cottage. This is absolutely attractive to an ordinary person who doesn't know much about mobile phones. The price of the cottage can be so low, thanks to the cheap and comprehensive MTK scheme. According to industry sources, the cost of a cottage machine with comprehensive functions is generally around several hundred yuan. And this is exactly what international manufacturers can't do. I believe this advantage of shanzhai will be maintained for quite a long time.
disadvantaged
[Edit this paragraph]
1, the quality cannot be guaranteed.
Due to the convenience brought by MTK scheme, some small factories with small production scale and rough production technology also have the ability to directly produce mobile phones, which directly leads to the quality problem becoming the biggest uncertain factor of the cottage machine. Although this is not MTK's own problem, it still belongs to the mobile phone itself. The maintenance of shanzhai phones has always been the most worrying thing, but because of the low cost, sellers generally adopt a direct replacement solution. In addition, many manufacturers and mobile phone repairers have formed a cooperative relationship, and the sold mobile phones generally provide one-year warranty service, which effectively solves the after-sales problem of shanzhai mobile phones and makes consumers dare to buy them.
2, plagiarism is serious
Copying the product design of internationally renowned brands can be said to be the most common phenomenon in shanzhai at present. Apple iPhone, Nokia N95, N82 and other high-end products are doomed, and these products can generally achieve good sales results. Of course, there are also many plagiarists who make further innovations and improvements on the basis of plagiarism, and some functions even make brand-name machines ashamed, such as 8 megapixel mobile phones, cigarette lighter mobile phones and banknote checker mobile phones. These are all innovations.
3, all but not refined
As I have mentioned before, the comprehensive function is a big advantage of the cottage machine. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent, that is, although the cottage can do everything, it is not good at everything. Indeed, this problem has now become the biggest limitation of MTK plan. We have hardly seen a cottage equipped with a high-end camera. The legendary 300,000-pixel Golden Apple LV9 18 lens with variable light is the best evidence, and even when playing video or MP3, the sound quality has become the focus of controversy. You see, although it is fully functional, there are still many defects in the cottage.
joke
[Edit this paragraph]
"You must choose the best hardware chip and hire a French designer. You must be the most upscale mobile phone; The platform directly uses MTK, and the minimum screen size is 3.0. What intelligence, TV function, dual card standby at the same time? Give him everything you can: a camera in front and a camera in the back. As soon as the phone is turned on, I have to say to you,' What's wrong?' Speaking authentic Cantonese and Mandarin has face; Build another card reader in the mobile phone, the card is Sony's, and a G is dozens of pieces; Install a large battery and stand by for 365 days, which is a word-cool, it takes an hour to answer the phone; The people around you are either Li Jing or CECT. If you take foreign machines. I'm embarrassed to say hello: how much do you think such a mobile phone costs? I think it will cost more than 2000 yuan anyway. 2000 yuan? You robbed? From 1000 yuan, not too cheap, but also a discount. You have to study the shopping psychology of customers: the owner who is not willing to give a mobile phone even 1000 yuan is not afraid of being cheap at all; Do you know what modern people are? Modern people only buy the cheapest things, not the best. Therefore, the slogan of our mobile phone is: not the best! But the cheapest! "
Joke 2:
One night, when I was on duty, someone reported to the police that a drunk was making trouble in front of his shop, so we took him back to the police station and "restrained him until he woke up." When the man arrived at the police station, he was still unconscious and hit his head with his mobile phone. The leader was afraid of an accident, so he put away his mobile phone and put it in the duty room for me to keep.
This is a magical cottage machine. I have a rough look, there are 9 speakers! ! ! This is a terrible thing. Someone has been calling this mobile phone, and the ringtone is "Wolf falls in love with sheep". God, the phone keeps ringing. The ringtone of the mobile phone is at least 100 decibel, so big that even the general sound is covered up. I answered, and the caller is also a drunk and can't communicate. I want to turn off my phone, and I need a password! ! ! I want to wait until his battery is dead. He's been ringing for more than two hours and hasn't used up a grid of electricity! ! !
I thought, well, I pulled the battery out. What a clever mistake! I made the worst decision of my life! ! ! ! ! ! ! ! As soon as the battery is unplugged, this mobile phone actually has an alarm. Yes, it's a siren, louder than the alarm of our police car. Where did you say the battery was missing? It's been ringing for more than ten minutes, so I can't help it. I can only put the battery back, turn it on, and continue to sing Wolf in Love with Sheep.
At 2 o'clock in the morning, the man finally woke up and could communicate normally. I returned his mobile phone to him in tears and told him to leave the police station and let me live.
"Shanzhai Machine" literally means Shanzhai-in Shanzhai, escaping from government management. They either take a brand name by the manufacturer himself or imitate the function and style of the brand mobile phone; Because we avoid government management, we don't pay value-added tax and sales tax, and at the same time we don't have to spend money on research and development products, and there are no expenses such as advertising and promotion. Coupled with successful cost control and flexible distribution methods, their terminal retail prices are often only 1/2 to 1/3 of brand mobile phones.
The previous explanation was that shanzhai mobile phones can be called wild mobile phones, black mobile phones and high imitation mobile phones, but with the cancellation of mobile phone licenses, most shanzhai mobile phones seem to be legalized.
The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops.
Some low-priced, fully functional labelers and mobile phones with various names also belong to "cottage phones".
Taiwan Province MediaTek (MTK) is the main solution for shanzhai mobile phones and general domestic non-smart phones, and other platforms have also appeared, while shanzhai smart phones mainly adopt the solution of windows mobile operating system.
Note: Shanzhai series products are mainly concentrated in electronic and digital products, and the concentrated place is Shenzhen. It reflects Shenzhen's unique cultural characteristics and strong production capacity of electronic communication products, but it lacks innovation and core competitiveness, which leads to product quality becoming its weakness.
trait
[Edit this paragraph]
1. Model features that most of them are based on MTK mobile phone platform, with five icons at the bottom of the screen, handwriting, loud ringtones, and nominal battery (note that this is nominal, and the actual battery capacity of black mobile phones is generally 1/4) not less than 1800 mAh.
Dare to print anything on the box except your real address.
3. No VAT, sales tax, product research and development, advertising, promotion and other expenses; Many quality standards are at the expense of avoiding network access detection and certification inspection, so the quality level can not be guaranteed at all, and there is no guarantee after sale.
4. It looks very cost-effective. Shanzhai machines are often suspected of imitating famous brands, but they are often more functional and cheaper.
5. Uneven workmanship, no obvious brand logo, and the words "Bluetooth". Touch screen. MP4 "is common on the front or back of the fuselage.
6. These mobile phones are extremely rich in functions, extremely low in price, extremely novel in appearance and extremely unreliable in quality.
7. In recent years, most mobile phone brands that have never been heard before are cottage phones, which bring a lot of money to TV shopping.
develop
[Edit this paragraph]
Domestic shanzhai mobile phones first started from the brand-name mobile phones marked with CECT. In fact, they just use CECT trademark falsely or pay a certain amount of cash to CECT to get the right to use it. Later, various brands appeared. In any case, the wisdom of "shanzhai mobile phone" can always hit our most helpless nerves, and also make some domestic brands that lack innovative spirit feel ashamed. Over the years, shanzhai mobile phones have many unique technological innovations, appearance innovations and process innovations, which combine many strange technologies and designs. These combinations may sometimes be infringing, but they have achieved multiple functions. Now, shanzhai mobile phone has become a non-mainstream mobile phone culture. The spirit of shanzhai mobile phone, which is wolf-like, innovative and catering to the market, affects more and more people.
At first, the market was full of parallel imports and refurbished machines; Because of the existence of this market, MediaTek later made MTK chips, turning the core technologies mastered by big-name mobile phone manufacturers into civilian technologies; So "smart China people" began to create and develop mobile phones. In recent years, domestic mobile phone manufacturers accustomed to shanzhai, represented by Tianyu, are on the rise, and they begin to compete with big brand mobile phone manufacturers.
Now more cottage mobile phone manufacturers have their own brands, and Tianyu is one of the best. Nowadays, the emergence of 8-megapixel smart cottage phones is worthy of our domestic brands' consideration.
Now shanzhai mobile phones are not only limited to mobile phones, but also PSP and notebook computers ... more and more products have become the new market of shanzhai.
In July 2008, it was reported that China Taiwan Province Lianfa Technology Co., Ltd. (hereinafter referred to as MediaTek), known as the "father of shanzhai", would ship td chips on a large scale in mainland China, and the era of 3G shanzhai was coming.
superiority
[Edit this paragraph]
1, super comprehensive function
Almost all shanzhai mobile phones can be famous for their comprehensive functions, such as large screen, camera, Mp3/MP4 multimedia playback and even high-end GPS navigation, as long as MTK comes out. Although this comprehensive functional configuration is easy to realize in some well-known big-name manufacturers, the cost is an unavoidable problem. Although the development time is not too long, the function of the cottage machine can be said to have reached a point where only you can't think of it and no one else can't do it. Built-in dry battery, built-in Bluetooth headset, eight speakers and other powerful functional configurations are nothing new. I believe that more functions that we have never heard of will continue to emerge.
2. Strong standby ability
As we all know, shanzhai mobile phones have strong standby capacity and increasing battery capacity. Not long ago, a mobile phone named ZJ268 set a historical record of 32,800 mAh battery capacity, and the stunt of standby for two years was even more staggering. In fact, the advantages of strong standby capacity of shanzhai mobile phones are worth learning from major international manufacturers.
3, the price is low
The price factor is definitely the strongest killer in the competition between shanzhai and big-name manufacturers. Maybe Nokia can only buy a low-end mobile phone, which is enough to buy a fully functional cottage. This is absolutely attractive to an ordinary person who doesn't know much about mobile phones. The price of the cottage can be so low, thanks to the cheap and comprehensive MTK scheme. According to industry sources, the cost of a cottage machine with comprehensive functions is generally around several hundred yuan. And this is exactly what international manufacturers can't do. I believe this advantage of shanzhai will be maintained for quite a long time.
disadvantaged
[Edit this paragraph]
1, the quality cannot be guaranteed.
Due to the convenience brought by MTK scheme, some small factories with small production scale and rough production technology also have the ability to directly produce mobile phones, which directly leads to the quality problem becoming the biggest uncertain factor of the cottage machine. Although this is not MTK's own problem, it still belongs to the mobile phone itself. The maintenance of shanzhai phones has always been the most worrying thing, but because of the low cost, sellers generally adopt a direct replacement solution. In addition, many manufacturers and mobile phone repairers have formed a cooperative relationship, and the sold mobile phones generally provide one-year warranty service, which effectively solves the after-sales problem of shanzhai mobile phones and makes consumers dare to buy them.
2, plagiarism is serious
Copying the product design of internationally renowned brands can be said to be the most common phenomenon in shanzhai at present. Apple iPhone, Nokia N95, N82 and other high-end products are doomed, and these products can generally achieve good sales results. Of course, there are also many plagiarists who make further innovations and improvements on the basis of plagiarism, and some functions even make brand-name machines ashamed, such as 8 megapixel mobile phones, cigarette lighter mobile phones and banknote checker mobile phones. These are all innovations.
3, all but not refined
As I have mentioned before, the comprehensive function is a big advantage of the cottage machine. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent, that is, although the cottage can do everything, it is not good at everything. Indeed, this problem has now become the biggest limitation of MTK plan. We have hardly seen a cottage equipped with a high-end camera. The legendary 300,000-pixel Golden Apple LV9 18 lens with variable light is the best evidence, and even when playing video or MP3, the sound quality has become the focus of controversy. You see, although it is fully functional, there are still many defects in the cottage.
joke
[Edit this paragraph]
"You must choose the best hardware chip and hire a French designer. You must be the most upscale mobile phone; The platform directly uses MTK, and the minimum screen size is 3.0. What intelligence, TV function, dual card standby at the same time? Give him everything you can: a camera in front and a camera in the back. As soon as the phone is turned on, I have to say to you,' What's wrong?' Speaking authentic Cantonese and Mandarin has face; Build another card reader in the mobile phone, the card is Sony's, and a G is dozens of pieces; Install a large battery and stand by for 365 days, which is a word-cool, it takes an hour to answer the phone; The people around you are either Li Jing or CECT. If you take foreign machines. I'm embarrassed to say hello: how much do you think such a mobile phone costs? I think it will cost more than 2000 yuan anyway. 2000 yuan? You robbed? From 1000 yuan, not too cheap, but also a discount. You have to study the shopping psychology of customers: the owner who is not willing to give a mobile phone even 1000 yuan is not afraid of being cheap at all; Do you know what modern people are? Modern people only buy the cheapest things, not the best. Therefore, the slogan of our mobile phone is: not the best! But the cheapest! "