From the independent operation of enterprises to the government-led construction, more and more network celebrity bases have landed in Kunming. "Yunnan Internet New Retail Network Celebrity Live Broadcasting Base" landed in Jinning District. As the first celebrity incubation base of live e-commerce network in Kunming, it will strive to cultivate a group of new talents who "bring goods back to their hometowns and speak for Jinning".
It will be built into a public welfare and public service platform for new media e-commerce in Yunnan Province, providing a platform and system support for advantageous information technology enterprises inside and outside the province to cultivate new formats of new media e-commerce in Yunnan Province, promoting the integrated development of new media and entity enterprises, boosting rural revitalization, boosting cloud products out of Yunnan, and helping to promote the comprehensive integrated development of Yunnan's green energy, green food, healthy living destination "three cards" and digital economy.
Recently, the live broadcast with goods attracted many people to pay attention to Yunnan products and place orders for purchase in a short time. However, it is difficult to form user stickiness after a live broadcast, and the subsequent industrial chain can't keep up, so it is impossible to get the dividend of "network celebrity economy" for a long time.
Live broadcast:
The definition of live broadcast in Radio and Television Dictionary is "the broadcast mode in which the late (haobc) synthesis and broadcast of radio and television programs are carried out simultaneously". According to the broadcast occasion, it can be divided into live broadcast and studio or studio live broadcast.
Live TV broadcast is a way to produce and broadcast TV programs at the same time with the occurrence and development of events on the spot, which fully embodies the advantages of radio and television media. The live broadcast is a foreign live broadcast.
At present, online media itself has not accurately and abstractly summarized the definition of webcasting. For convenience, we might as well refer to the concepts of communication and TV live broadcast, and give a simple definition of webcasting: information is generated and released synchronously with the occurrence and development of on-site events, and information network release is a two-way cycle process.
Its forms can also be divided into live broadcast, studio interview live broadcast, text and picture live broadcast, video and audio live broadcast or live broadcast provided by TV (third party); It also has the functions of mass storage and convenient search.
Compared with the single past time and space of movies, the time and space that can be revealed by TV live broadcast have both the present tense and the past tense, while the network live broadcast has the function of compressing time and space besides TV.
Such as synchronous text live broadcast, picture live broadcast, game live broadcast, mobile phone live broadcast and score live broadcast, etc. With the development of society, efficiency makes everyone know the benefits of live broadcast, reduces costs and accelerates the spread of information.