Once the brand "Three Squirrels" was launched, it was immediately favored by venture capital institutions, and it successively won the A-round angel investment of IDG of $654.38+0.5 million and the B-round investment of today's capital of $6 million. In 20 15, three squirrels received 300 million yuan investment from Frees Fund. On April 2, 20 17, the company disclosed the IPO prospectus for the first time and planned to land on the Growth Enterprise Market of Shenzhen Stock Exchange.
On March 20 17, three squirrels submitted an IPO audit to the CSRC. However, in June 20 17, the website of CSRC showed that the IPO review status of three squirrels was changed to "suspended review". At that time, the suspension was proposed by three squirrels, and the reason given was "the signing lawyer resigned".
20 17 12 12 The CSRC issued an announcement and decided to cancel the examination of the company's issuance declaration documents at the 72nd meeting of the 17th IEC.
On June 25th, 20 18, the website of CSRC showed that three squirrels were entering the IPO queuing stage, and the review status was "pre-disclosure update".
Company name: Three Squirrels mbth: Three Squirrels Headquarter Location: Wuhu, Anhui Founded: 2065438+February 2002? Scope of business: nuts, dried fruits, tea, etc. Company type: E-commerce company company slogan: Provide the shopkeepers with the most cost-effective and safest products. Annual turnover: 5.5 billion yuan (20 16)? Number of employees: more than 3,000. Financing situation: 70 million US dollars. Founder: Zhang Liaoyuan Sales Model: Average age of B2C employees: 24 years old. Development course, sales model, enterprise team, enterprise mission, development vision, brand story, strategic planning sense, core concept, enterprise values, development course, double eleven achievements, double twelve achievements, awards, core competitiveness, main products, nut series, dried fruit series, scented tea series, enterprise events and development course: Three squirrels were founded in 20 12, successively. Specifically, in March of 20 12, it obtained the A-round investment of IDG 65438+2065,438. In 2004, Anhui Three Squirrels E-Commerce Co., Ltd. again obtained the third round angel investment of Today Capital and IDG Capital16.27 million (equivalent to 654.38+200 million RMB) for the construction of the Three Squirrels Intelligent Comprehensive Food Garden project. 2015 September 16, Zhang Liaoyuan, the founder of three squirrels, announced in Wuhu, Anhui Province that three squirrels had won the fourth round of financing with a total amount of 300 million yuan and a valuation of 4 billion yuan. On April 22nd, 20 17, "Three Squirrels", a snack food e-commerce, formally submitted a listing prospectus and planned to land on the Growth Enterprise Market. On August 5, 20 17 and 15, the announcement of the General Administration of Drug Administration (No.2017 135) pointed out that the detection value of mold in the pistachios produced by three nominal squirrels sold by Tmall (website) mall was 70CFU/g, which was higher than the national level. 20 17 12 12 The CSRC announced that the 72nd meeting of the 17th IEC decided to cancel the review of the company's issuance declaration documents, as the Three Squirrels Limited by Share Ltd still needs further verification. According to the previous arrangement of the CSRC, the IPO applications of three squirrels will be reviewed in 65438+February 65438+March. 2019 may 10, official website, China securities regulatory commission, showed that "celebrity of network snacks" Three Squirrels Co., Ltd. will hold its first meeting on May 16. The sales model "Three Squirrels" is mainly based on Internet technology, and online sales are implemented by using B2C platform. With this sales model, "Three Squirrels" quickly created a new fast and fresh food retail model with food products. This unique business model shortens the distance between merchants and customers and ensures that customers can enjoy fresh and perfect food. This is the first time that food in China has been sold on the Internet. With its unique sales model, the sales of 20 12 Double Eleven jumped to the first place in Taobao Tmall nut industry, with a daily sales of nearly 8 million. Its rapid development has created a miracle in the history of e-commerce in China. The sales of three squirrels in 20 13 exceeded 300 million. The enterprise team "Three Squirrels" is an Internet food brand founded by its founder and CEO@ Squirrel Daddy _ Zhang Sanfeng (Zhang Liaoyuan) and a group of Dongfen from all over the country. During his tenure as a professional manager, Mr. Zhang Liaoyuan built the most famous agricultural product brand in Anhui in 10 and the famous nut brand on the Internet in one year. His strong brand marketing concept and grassroots background enable him to quickly grasp the consumer psychology and is known as the "e-commerce brand advocate" in the e-commerce industry. Three Squirrels is a brand-new entrepreneurial team, which is gradually growing, from the initial five founding members to the scale of 700 people, with an average age of 23 years old. This is a dynamic and challenging young team. The founding team of three squirrels recently, the Internet nut boss "Three Squirrels" was really hot. It turns out that the hero's boss gave outstanding employees cars and high-end mobile phones as year-end awards, and so did last year's prizes. The mission of the enterprise is to build an eco-agricultural industrial chain in the Internet era. Three squirrels LOGO 1 LOGO is based on the flat and lovely version of three squirrels, which highlights the animation of the enterprise. 2. The overall logo presents a triangular trend, and the lower edge of the figure has a rounded arc, which symbolizes stable and harmonious development.
3. Xiaomei opens her hands, which means to hug and love each of our masters; Xiao Ku clenched his fist, symbolizing that we have a strong team and strength; The humble gesture of upward style symbolizes our youthful vitality, never stopping and forging ahead. Development Vision The value of our existence is to constantly create new value for our owners and partners. Become a transparent, simple and trustworthy company. The entrepreneurial declaration of the 1980s, with the reform and opening up, fools were born; In 1990s, the brand revived and qiaqia rose. In 00' s, channel innovation made a breakthrough in Iraq; Entering the 2 1 century, the internet wave swept the world, and the e-commerce industry flourished. Today, we, a group of crazy people chasing dreams, get together, be loyal to a common belief, change together, subvert together, create together, and strive to build an agricultural ecological industrial chain in the Internet age! Brand Story 1 Yuan WeChat Red Packet Attraction Survey As the largest food e-commerce enterprise in China, the construction of clean government culture of the three squirrels is also in the forefront of the country. Zhang Liaoyuan, ceo of the enterprise, made it clear to employees and many partners that the Internet should not only change its business model, but also establish a new business model of honesty and contractual spirit. Internet plus clean government, let's practice together! The Independent Commission Against Corruption (ICAC) established by three squirrels is an almost inhuman case of corporate integrity. During the Spring Festival of 20 15, employees of a company in Wuhu sent friends WeChat red envelopes, each of which was 1 yuan. As a result, three squirrel salesmen, Xiao Ye Mouse, received this WeChat red envelope. At that time, the WeChat red envelope was accompanied by a message: "Italy". After the incident, Xiao Ye, the mouse, took the initiative to report to the Squirrel Integrity Committee in time and returned 1 yuan. Because of this 1 yuan red envelope, the three squirrels quickly started the investigation mechanism. This surprised the staff of the company. The "Punishment Management Plan" in the "Squirrel Partner Integrity Management Plan" of the three squirrels clearly stipulates that bribery (with a value of less than 5,000 yuan) through Alipay and WeChat red envelopes will be given two-level punishment in good faith: honest interview, suspension of cooperation and fine. As a result, the company was suspended for two months because of this 1 yuan WeChat red envelope. More serious cases of corporate integrity also abound in three squirrels. 14, 10 In May, Lin 'an City, a cooperative enterprise, favored three squirrel employees, Yangming, and provided them with accommodation, which violated the regulations on corporate integrity. As a result, three squirrels and Lin 'an agreed to stop cooperation for two months. At the beginning of 20 14, Zhejiang Sanmen Jian 'an Engineering Co., Ltd. paid a bribe of 5,000 yuan to three squirrel employees. The three squirrels directly decided not to cooperate with the company in any form in the future, and rewarded the employees who reported the money voluntarily with 2000 yuan. The average age of employees is 24 years old. The average age of "Three Squirrels" 1600 employees is only 24 years old. In order to encourage young people, the company selected a group of post-90 s supervisors, and some young people with short working hours but outstanding ability quickly took up leadership positions. Talking about the future, Zhang Liaoyuan hopes to build "Three Squirrels" into a leading brand of e-commerce in the food industry. "Entrepreneurship is not difficult, and the company's expansion will one day encounter bottlenecks. Only by scientific management can enterprises go further. " In the office area of three squirrels, employees slipped down the stairs and jointly organized a "squirrel class" with colleges and universities. Recently, Squirrel Group signed a "strategic cooperation" contract with Anhui Business Vocational and Technical College, a century-old school of Anhui vocational education. According to the preliminary agreement reached by both parties, the e-commerce "Squirrel Class" and "Squirrel Business School" have a preliminary cooperation framework, and both parties are determined to turn the future "Squirrel Business School" into the "Whampoa Military Academy" for e-commerce talents in China. According to the ideas of both sides, in the future squirrel class and squirrel business school, academic education and vocational education will be integrated. The classroom will be located not only in the college but also in the company. The teaching content includes both textbook content and company practice, and the two will go hand in hand and advance simultaneously. The core idea of strategic planning makes enterprises closer to consumers. There are four basic points: brand: let consumers know the speed of three squirrels; Let products reach consumers faster; Serve; Let customers get the most personalized service quality; Make the product quality more stable and safer. Four modernizations: brand animation: let the new media era communicate with customers more interactively; Data information platform: independent research and development to establish perfect data. Intelligent logistics warehousing of information system platform: setting up logistics controllable nodes to improve the traceability of product information in national logistics warehousing planning; making product information traceable to the source and establishing a systematic mechanism of product information. Corporate values are loyal to faith. Loyalty to faith is based on the belief that in order to find the best quality, freshest and healthiest forest food for all mankind, we must understand the importance of customer first, because no enterprise can survive without losing customers; The importance of the company's interests, always safeguarding the company's interests can ensure the development momentum; The importance of employee welfare, based on the above two points, we create employee happiness index. Dare to change We are in a rapidly changing Internet era, and we should dare to change. We are experiencing changes in the era of China food industry; As pioneers in the Internet food industry, we need courage, innovation, embrace change and change the world, starting with changing ourselves. Perseverance We always believe that only choosing to give up is the real failure, and choosing to persist means the possibility of success. Stress is the greatest help to success. In the face of pressure, only perseverance, only persistence, success, often just because of persistence for a while! Sharing and Cooperation We are in an open, fast and changing Internet era. It is weak to cling to one's strength. We just need to share everyone's limited knowledge, which is powerful knowledge. Cooperation with everyone's limited strength is a strong cohesion! We believe that if a team wants to go further, it must have the following two points. First, continuous learning can make you more capable in the future. Second, noble morality is the only necessary requirement for us to shape the team's high cohesion. Study hard every day and make continuous progress.
We believe that if a team wants to go further, it must have the following two points: First, continuous learning can make itself stronger and share cooperation in the future. Second, noble morality is the only necessary requirement for us to shape the team's high cohesion. Development course 201February1June, three squirrels and five initial entrepreneurial teams founded three squirrel brands 201March/February 10 in Wuhu, Anhui Province, and obtained the angel investment of IDG capital150,000 USD, and it was established in Wuhu National Hi-tech on May 30, 2002. On June 9th, 20 12, Haohaoshang team had more than 50 members. On-line trial operation in Taobao (Tmall Mall), sales of 1000 orders were completed in 7 days. 20 12 On July 22nd, the sales volume of 50 nuts in Tmall Mall was ranked as 2065438+August 23rd, 2002. 20 12 On August 25th, the 65th day after three squirrels went online, the sales of Tmall nuts jumped to 1. 2012165438+1October 1 1, I participated in the double eleven promotion for the first time, with a daily sales of 7.66 million, which set a new record for the daily sales of a single store in Tmall food industry and ranked first in the sales of specialty snacks. 20 12, 12, three squirrels were selected as "20 13+3 1 China Innovative Growth Enterprises 100 Top" by the authoritative magazine of China Venture Finance, with monthly sales exceeding 22 million, ranking. Three squirrels won the title of "Top Ten Enterprises in Nut Roasted Seeds and Nuts Marketing" in May, with a price of $2017,000, which was invested by Today Capital and IDG Capital. On June 20 19, the daily sales volume of 13 exceeded 3 million, which was the total sales volume during the anniversary celebration. On August 22nd, 20 13, the squirrel team won the "Top Ten Innovative Products in China in 20 13" (service category) 2065 438+065 438+ 10/26, and was awarded the "Innovative Growth in China in 20 13" by the entrepreneurial state again. 20 13 12 16, the groundbreaking ceremony for the first phase of the Three Squirrels E-commerce Industrial Park and Squirrel Nest was successfully concluded, and the squirrel foundation project was officially started. 20 13 13 On February 27th, the annual sales of the whole network exceeded 300 million yuan. In June of 20 14, the monthly sales exceeded1600,000 yuan, and the squirrel was once again in a second crisis. The compensation policy was made for its owner, with a total compensation of 8 10/00,000 yuan. All the staff participated in the crisis battle, once again demonstrating the power of squirrel values. 20 14 February, CEO decided to realize 65440 in 2020. Defining 20 14 as the base year is intended to lay a solid foundation for the long-term development of squirrels. 20 14 March, IDG capital and today's capital added1000000000000000 yuan in the C-round investment, and the market value of Squirrel Company exceeded100000000000 yuan. 20 15, three squirrels have obtained the fourth round of financing with a total amount of 300 million yuan. 20 16 12 12 The omni-channel sales of the three squirrels exceeded 5 billion yuan for the first time, reaching 5.044 billion yuan. On the afternoon of June 9th, 20 17, three squirrels officially announced their cooperation with the idol group TFBOYS to start entertainment marketing. On August 29th, 20 17, the foundation laying ceremony of Three Squirrels (Wuwei) Comprehensive Industrial Park was held in Wuwei Economic Development Zone, Wuhu City. The record of the Double Eleven is1October 201211. The flagship store of three squirrels, which was only launched for more than four months, had a turnover of 7.66 million, winning the first special category of snacks and nuts in one fell swoop, and successfully issued nearly 65438+ 10,000 orders within the agreed time. It has become the benchmark for the rapid development of the industry, once again created the miracle of China food e-commerce, and since then established the leading position of the three squirrels in the Internet food brands. In the 20 13 Tmall Double Eleven event, the industry myth with daily sales of 35.62 million won the champion of food e-commerce industry for two consecutive years. At the 20 14 "Double Eleven" online shopping carnival, the single-day sales of10.2 million yuan set a new record for China e-commerce food sales. 2015165438+10124: 00, the single-day transaction volume of three squirrels reached 266 million yuan. 2016165438+10124: 00, the single-day transaction volume of three squirrels reached 508 million yuan. Compared with the sales of 266 million yuan on the same day last year (20 15), the amount increased by 90%. The record of Double Twelve was 2065438+/kloc-0 +65438 in February 2003, and its daily sales exceeded 20.2 million, making it the champion of food sales in the whole network. Awards 2065438+February 65438+February, three squirrels won the "Entrepreneurship 100" award, becoming the top innovative growth enterprises in China in 20 12, and the only enterprise in Anhui Province to win this honor; A large number of cattle enterprises such as JD.COM Ke Fan, 360 and Storm have appeared, and three squirrels will also lead food e-commerce to open a new era! Although the core competitiveness is also cut from nuts, the three squirrels are positioned in the "forest department" and advocate a "slow food and happy" lifestyle. Wider product categories and abstract brand positioning have surpassed the segmented entity image of "nut e-commerce" that Zhang Liaoyuan is familiar with, and it is also much more difficult to control. However, Zhang Liaoyuan believes that the root of marketing positioning lies in the supporting resources behind it. Obviously, with experience, channels and funds, he feels confident. The original 9OFS users experience the origin of picking raw materials: the origin is not selected: the raw materials of squirrel family are all selected from the global origin farms, and they are malnourished; Squirrel family pays attention to the health and nutritional properties of each raw material, which is not very delicious; Squirrel family believes that good taste must come from high-quality raw materials, which is the freshest in the whole process: freshness.
Fresh temperature: Squirrel House is the truth before leaving the factory according to the product attributes, or 0-degree fresh-keeping or 26-degree constant-temperature fresh-keeping inspection: Squirrel House insists on three inspections, raw material inspection, process quality control and factory inspection environment safety: Squirrel House creates a factory environment exceeding QS standard, which is the guarantee of safety and the ultimate quality service: satisfaction pre-sale certainty: Squirrel House insists on constantly optimizing the layout of online stores, so that customers can quickly understand the certainty of product sales: Squirrel House's customer service can solve all the certainty problems at any time. The main product is nut series hickory: one of the world 17 kinds of hickory, which is a pure wild fruit and a natural green food bred by Dashan aura, without any public pollution. Macadamia nut: Also known as macadamia nut, it is considered as one of the best edible nuts in the world. Nuts are crisp and delicious, with a unique creamy flavor, and are the best edible fruits in the world. Melon seeds: Trichosanthes kirilowii seeds. Pumpkin seeds are big and fleshy, rich in unsaturated fatty acids, protein, amino acids and trace elements, and are the top grade of edible melons. Cashew nuts: cashew kernel is a precious dried fruit and high-grade dish, with protein content of 265,438+0%, oil content of 40% and various vitamins. It is one of the world's "four big nuts" (walnut, almond and hazelnut). Dried fruit series Hetian Yuzao: The produced Hetian Jujube is big, thin-skinned, small-nucleated, thick-skinned, good-looking, dry and not wrinkled, with vitamin C content 70-80 times higher than that of apples, and carbohydrate content higher than that of various vegetables and other fruits. This is a good tonic. Ruoqiang jujube: small and beautiful, oval, crisp meat and full fruit. It is dark red after drying and fragrant after eating. Ruoqiang jujube is rich in vitamins A, B 1, B2, B6, B 12, C, P and so on. Known as "natural vitamin pills", it is rich in 18 amino acids and various mineral elements such as calcium, zinc, iron, potassium, phosphorus and copper necessary for human body. Blackcurrant raisin: It grows for a long time and its appearance is naturally black. Rare in the world, seedless, thick, mellow and pleasant, with the natural aroma of wine and full of chewiness. Scented tea series barley tea: barley tea is made by frying barley and boiling it. It has a strong wheat flavor. Drinking barley tea can not only stimulate appetite, but also help digestion and lose weight. Black rice fried tea: Black rice tea is a fragrant health tea made of black rice and green tea through soaking, steaming and kneading. It not only retains the natural aroma of tea, but also increases the aroma of fried rice, which is fresh, mellow and palatable, and has the health care function of tea and the nutritional value of rice. Squirrel logo lotus leaf tea: Lotus leaf tea has three functions: decomposing fat, eliminating constipation and diuresis. Lotus leaf tea is a food rather than a medicine, so it has the advantages of non-toxicity and safety. Freeze-dried lemon slices: take one or two slices and put them in a cup. Add sugar according to your taste and brew in boiling water for two to three minutes. In case of discoloration, it will not affect eating. It is said that lemon is a woman's fruit. A lemon can make a woman beautiful from head to toe-whitening, losing weight, removing freckles, beautifying teeth, beautifying body, hairdressing and removing wrinkles ... Corporate event 2065438+March 2009, three squirrels were reported by many netizens that their dried fruit food was moldy and worms appeared, which left another impression. Ms. Liu from Anhui reported that in February this year, she bought a box of hand-peeled almonds (almond kernels) in the flagship store of three squirrels Tmall, and opened the first bag and found bugs. As can be seen from the photos provided, there is a black bug the size of melon seeds lying on the peeled almond fruit, and some almond fruits have been corroded.