Fengxiang Rong Media WeChat official account was established on 20 14, with 42,000 fans. It is an important media platform for "all-round collection, diversified creation and three-dimensional communication" in Benxi Manchu Autonomous County Rong Media Center.
In order to ensure the breadth, depth, temperature, popularity and speed of publicity and reporting on WeChat official account, the county financial media center relies on WeChat official account to organize capable forces, deepen content production and pay attention to platform promotion, so as to make news products develop in the direction of "multi-screen, social and mobile" and comprehensively promote the production of short videos, sitcoms and H5 products.
This account has three custom menu windows: Popular in the World, Cloud as a Class and Xiang Ying Fengxiang. At the same time, a live broadcast channel was opened, and the "media+base+e-commerce" live broadcast service with the theme of "deepening poverty alleviation projects and helping to overcome poverty" was jointly launched with the local characteristic bases to fully promote local specialty products in the county.
202165438+February was directed by the Network Social Work Bureau of the Central Information Office, sponsored by China Internet Development Foundation and undertaken by Guangming. Com, Fengxiang Rongmei (official account of WeChat WeChat) was praised by the Central Information Office and selected into the list of online mass routes 100 excellent accounts.
The core advantages of media integration:
The four-in-one brand marketing strategy of newspapers, magazines, internet and exhibitions enables small and medium-sized enterprises to enjoy the advantages of fast communication speed, large amount of information, strong authority, both graphics and video and low cost. Compared with the single traditional online advertisement and TV advertisement that cost millions and tens of millions, it not only costs very little, but also shows its brand to hundreds of millions of consumers quickly and accurately.