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Why is it called Mango Taiwan?
They should all be familiar with Hunan Satellite TV, but are you familiar with why Hunan Satellite TV is called Mango Taiwan? Here's what I did for you. I hope it works for you.

? The origin of Mango Taiwan:

What is the original intention of Hunan Satellite TV's logo? Land of plenty? It looks like a fish head, and the blank in the middle is like a grain of rice, which symbolizes that Hunan is the land of fish and rice. Oval and orange are very similar to mangoes. So the audience gave it a nickname? Mango Taiwan? Hunan Satellite TV seems to have accepted this nickname, and the network TV platform of its website Golden Eagle Network is called? Mango TV? . On May 20th, 2009, its international channel was launched with the call sign of Hunan Satellite TV International Channel and the slogan? Happy global Chinese? Be happy to be from China.

Why is Hunan Taiwan called Mango Taiwan?

This has to start from the competition between Hunan Satellite TV and Oriental TV in the draft in recent years.

Super girls and fast men in Hunan TV Station are popular, and programs in Oriental TV Station are popular, with many fans on both sides.

Online fans are based on the colors and shapes of the logos of the two stations. Kindly call Hunan Taiwan Mango Taiwan Oriental Taiwan Tomato Taiwan.

The online version of Hunan Satellite TV has a program "Mango Star News", which is mostly about super girls and fast men, entertainment before and after, and Taiwan Province tidbits.

The course of Hunan Satellite TV;

1In March, 1999, Hunan Radio and Television Industry Co., Ltd., a large-scale media enterprise, was established with the advertising business, transmission network and program production of Hunan Satellite TV and other media as its core. Listed on Shenzhen Stock Exchange, known as? China Media First Unit? . According to the survey report of CCTV-Sophomore Media Research Company, the audience satisfaction of Hunan Satellite TV ranks first among all provincial satellite TV stations in China.

June 65438+1October 65438+1October 9, 2000. The first China Golden Eagle TV Art Festival? Opened in Changsha, Hunan, Hunan Radio and Television bought it out at one time and settled in Changsha, Hunan permanently. Hunan Satellite TV mainly undertakes this national grand ceremony. 65438+February 27,? Hunan Radio, Film and Television Group? Formally established in Changsha. This is the first provincial radio, film and television media group in China.

On October 28th, 20065438+01kloc-0, the new address of Hunan Satellite TV was moved to Golden Eagle Building, Golden Eagle Film and Television Cultural City, Changsha City, Hunan Province, to realize full digitalization, full hard disk, full networking and uninterrupted broadcast all day. The software and hardware level of TV production and broadcasting has reached the international first-class level.

In 2002, Hunan Satellite TV started the second round of innovation and was formally established? Lock in entertainment, lock in youth and lock in the whole country? Strategic positioning, highlighting key points? Youth, beauty and fashion? Channel characteristics, clearly put forward to turn the channel into? The most dynamic TV entertainment brand in China? .

Since 2003, Hunan Satellite TV has entered the golden age of channel operation and rapid brand development. What is the new orientation of Hunan Satellite TV? Personalized integrated channel focusing on infotainment? . The program arrangement has been greatly adjusted: 18 to 22: 00, mainly popular programs, and from 22: 00 to 24: 00, more personality and characteristics are reflected. During the day, noon and morning sessions will be developed first, forming a special arrangement based on fashion information and film and television dramas. What are the specific actions? Hunan News Network entered the prime time 1 hour in advance to run its own column? Cluster outbreak? Batch programs are integrated and packaged to create a serial concept. ? Golden Eagle Theatre? Introduce China's first TV series, such as Princess Zhu Huan III, White-collar Apartment and Hero. In order to counter the revision of CCTV in May 2003, Hunan Satellite TV launched a personalized marketing campaign with great fanfare and changed its name? China Hunan Satellite TV? . Will it be uniformly used for external publicity and promotion? China Hunan Satellite TV? Such a title, in order to highlight? Big China? Market positioning.

Hunan Satellite TV started broadcasting in 2004? Happy China? The core concept of the channel, and rearrange the columns around this concept, add and subtract the original programs, and strengthen the channel characteristics;

In 2006, Hunan Satellite TV's advertising revenue for the 10th anniversary of Shangxing exceeded 654.38 billion, ranking first in provincial satellite TV and third in China. The original program "Super Girl" has set a record for the marketing of a single TV event in China.

In 2009, Hunan Satellite TV showed the super value of a powerful national TV platform, ranking second in the country (including CCTV) in terms of average ratings throughout the day. Hunan Satellite TV successfully held the China Golden Eagle TV Art Festival. At the same time, Hunan Satellite TV is also actively expanding its overseas influence. Not only did we have in-depth cooperation with BBC and ITV, but also signed a sales agreement for the innovative program "challenge the microphone", which successfully created a precedent for the continuous weekly live broadcast of large-scale production since the opening of Hunan Satellite TV. Hunan Satellite TV was selected for the fifth time in June? China 500 Most Valuable Brands List? !

20 1 1, Golden Eagle solo theater made another effort, and many good dramas appeared in turn, such as Palace Lock Heart Jade, The Temptation of Going Home, Walking on Thin Ice, etc. The temptation to go home broke the viewing record of Dae Jang Geum in 2006 and became the viewing champion except Princess Huanzhu.

At the beginning of 20 13, Hunan Satellite TV once again set off a viewing craze with "20 12-20 13 Hunan Satellite TV New Year Carnival" and "I am a singer (the first season)", showing amazing production level and innovative strength. ? In addition, released in the world brand laboratory? China 500 Most Valuable Brands List? Among them, Hunan Satellite TV is 65.438+05.872 billion, following CCTV and Phoenix Satellite TV. In the fourth quarter, innovation started again. The more you grow up, the more youthful you become? As the theme of the slogan, the newly recorded program "Where is Dad going? It was enthusiastically launched, focusing on parent-child relationship, transmitting positive energy on the screen and continuing the happy mood.