The meaning of green packaging design is put forward from several aspects:
Packaging designers should try to use green packaging materials and design long-life packaging materials, which can greatly reduce the environmental pollution caused by waste packaging materials. Packaging is reduced. In some developed countries, many supermarkets encourage consumers to use reusable nylon shopping bags instead of disposable plastic bags, minimize the materials used in packaging design, eliminate unnecessary packaging as much as possible, and advocate simple packaging to save resources. Simplification of packaging materials. The materials used should be as simple as possible, and don't mix different materials, which is convenient for recycling. The packaging design is detachable. Packages that need a composite structure should be designed as a detachable structure, which is convenient for recycling after disassembly. Pay attention to the reuse of packaging materials. Adopt recyclable, reusable and recyclable packaging to improve the life cycle of packaging, thus reducing packaging waste. Harmless packaging materials. The European packaging and packaging waste directive stipulates the content of heavy metals (lead, mercury and chromium, etc.). ), for example, the lead content is less than 100PPM. China should also legislate to prohibit or reduce the use of some packaging materials containing harmful components such as lead, mercury and tin, and stipulate the allowable content of heavy metals.
First, the concept of packaging and furniture packaging
1. The difference between packaging and binding.
(1) packaging simple packaging items.
(2) Packin: packaging the goods, and further endowing them with the attributes of goods that can be sold in advance.
2. Different countries in the world have different definitions of packaging.
United States: Packaging is the use of appropriate materials, containers and technologies to enable products to reach their destination safely-at every stage of the product delivery process, no matter what external influences are encountered, the contents can be protected without affecting the product value.
The so-called packaging in Japanese industrial standard specification [JISZ1010 (1951)] refers to the state that articles are packaged with appropriate materials, containers and packaging technologies in order to protect their value and original state during transportation and storage.
China: Packaging is the general name of containers, materials and auxiliary materials used in a certain way to protect products, facilitate storage and transportation and promote sales in circulation.
Based on the above concepts, we can know that the main purpose of packaging is to protect goods and preserve value, which involves the selection of packaging materials, packaging methods, protective measures, packaging decoration and so on. Packaging is an independent industrial system, and furniture packaging is not furniture packaging but furniture packaging. Furniture packed with furniture should have a good sales performance. Furniture packaging needs to consider all the contents of packaging.
3. Definition of furniture packaging design
According to its purpose and content requirements and people's understanding of packaging, furniture packaging design can be defined as: adopting appropriate packaging materials and packaging technology; Apply design rules and aesthetic principles; The whole process of providing creative containers, shapes and packaging for furniture products and expressing them with drawings or models. Furniture packaging design and furniture product design are dialectical relations. Provide appropriate protection for furniture products in the process of production, storage, transportation and sales, and reflect the product personality, corporate culture and design culture of production enterprises. Furniture packaging design involves the whole process of furniture product design, such as shape, specification, material, quantity, structure and technology.
Second, the role of furniture packaging
The functions of furniture packaging are: (1) to provide appropriate protection for furniture products. (2) Brand service of furniture product design, production and sales. (3) To provide information society services for furniture enterprises, such as appropriate resource allocation informationization, product generalization, production and sales inventory, etc. (4) Serving consumers of furniture products.
1. Providing moderate protection for furniture products is the main function of furniture packaging.
The transformation of furniture products from production to use takes a long time and space. All these processes include storage, transportation, sales and self-assembly of furniture products. Only with good packaging design can the value of furniture products avoid the adverse effects caused by humidity, temperature, mechanical collision and changes in biological factors. When furniture reaches the last link of consumers, the value of furniture is finally reflected when the shape, appearance and structure of furniture products are not cracked, expanded, warped, moldy, paint film falls off and marble or glass cracks.
2. Providing brand service for the design, production and sales of furniture products is an important function of furniture packaging.
For export-oriented furniture manufacturers who do OEM work, overseas companies will put forward very high requirements for packaging. Packaging design and outer box decoration design are sometimes provided by them; This is actually a strict restriction on the brand design, production and sales of domestic furniture industry. China is a big country in furniture production and sales. With good furniture packaging, the development space of China furniture industry will be greater.
As the saying goes, "a good horse should be equipped with a good saddle", but many furniture companies take into account the particularity of furniture products, and sellers have already unpacked the packaging before consumers use it, so they often ignore the importance of packaging. Now we notice that DIY furniture, KD furniture and so on all need excellent furniture packaging; The corporate culture, service quality and product quality of furniture enterprises also depend on furniture packaging. Furniture packaging design is not only the design and beautification of packaging box, but also the design and technical treatment of enterprise and product logo, product manual, after-sales service, instructions for use and other details. In a word, furniture packaging provides a broad stage for the brand management of furniture manufacturers. The cost of furniture packaging can be calculated as production cost. First-class furniture with third-rate packaging can only be sold at second-rate prices, and the products are difficult to give users confidence.
3. It is a special function of furniture packaging to serve the information society that furniture enterprises adapt to the informationization of resource allocation, the generalization of products and the zero inventory of production and sales.
(1) Sealing tape provides a good data entry for the information of resource allocation of furniture manufacturers. The sealing tape adopts bar code processing technology; After the packaging is put into storage, the product name, model, specification, number of pieces, color, material, production cost, sales purpose, production date, product extra large/large size and other parameters can be uniformly entered into EXCEL database and linked with bar code, which can meet the needs of the overall operation of enterprises, market research, annual summary, container packing calculation and so on.
(2) The unified specifications of cartons can reduce the inventory of cartons. Different furniture products can use the same specifications of the outer box. For example, different wrought iron soft chairs or solid wood dining chair products (DIY structure) have different parts shapes, but the size of the outer box of the package can be considered to be the same; At present, many furniture manufacturers print product shapes directly on the outer boxes, which limits the versatility of packaging outer boxes.
(3) For mosquito nets, wrought iron beds and other similar parts, the universality of packaging can be considered. For example, common parts such as bed net and steel tube bed mother use outer boxes according to specifications, and other parts of different suite furniture are given different product numbers; When product matching is required, other parts of the kit and common parts (packaged) are put into storage with the same barcode veneer.
Serving the consumers of furniture products is the ultimate goal of furniture packaging.
When people talk about furniture design, their favorite slogans are "humanism" and "green design". Furniture products, especially DIY furniture and KD furniture, need a good furniture packaging to truly serve consumers. An excellent furniture packaging includes the following aspects that are beneficial to consumers' use: (1) The location of hardware accessories is conspicuous, and there should be more accessories than less. (2) The assembly drawing is clear and standardized, and the assembly steps are concise and easy to understand, with English introduction instructions. (3) Take the components according to the assembly sequence, which is easy to identify. (4) Provide detailed precautions, including Chinese and English descriptions of materials, technology, structure and modeling design. (5) There are clear after-sales service contents and consumer rights descriptions.
Third, the content of furniture packaging design
Furniture packaging design includes the following contents: 1. Select the appropriate assembly process and draw the assembly diagram. 2. Select the appropriate components; 3. Determine the position and fixing form of each component in the same packing box. 4. Select the appropriate packaging materials, determine the use specifications of packaging materials, and list the detailed packaging materials. 5. Draw the disassembly diagram of the product and mark the parts. 6. Manuals of production products. 7. Draw a schematic diagram of stacking. 8. Bar code information compilation. 9. Exterior design, display design and signboard design of the outer box. 10. Chinese and English translation.
1. Consider the proper component assembly process.
If the nail gun is used to force the binding process, (a) the mechanical collision between the glass panel and the binding gun is inevitable, and the glass will bloom or generate internal stress; If method (b) is adopted, adverse effects can be avoided. Of course, it would be better if the structure and external dimensions can be modified in the design of furniture products.
2. Appropriate component collocation
Component collocation should follow the following principles: (1) component association principle, and component association can be convenient for customers to use. For example, the components of the kit header screen * * * use an outer box. (If a part of the head screen and dressing stool are packed in boxes, it is not suitable for packing). (2) Apply the principle of space minimization. For CIF manufacturers or sellers, it is their eternal pursuit to transport the most products with the lowest transportation cost. In the process of simulating packaging, we must repeatedly compare the size of packaging space and choose the smallest packaging state. For DIY furniture and KD furniture, packaging design must also require product design to provide the best disassembly structure and disassembly size.
3. Determine the correct position and fixing form of each component in the packing box.
The position and fixing form of each component in the packing box should be determined from the following aspects: (1) symmetry principle. The symmetry principle takes into account all kinds of unknowable states of furniture in the process of transportation, storage and sales, and ensures the stability of furniture products in the packaging box. At the same time, it provides convenience for room use and product recognition. (2) the principle of stability. Determine the respective positions of parts in the packing box to avoid mutual displacement and mechanical collision during circulation. (3) The principle that the fixed structure does not damage the aesthetic value of the product. Fixing bandage, rubber rope nail or transparent glue shall have no adverse effect on the stress of paint film and structure. When considering the above principles, computer simulation and physical testing techniques can be adopted. Make a trial packaging work platform as shown in Figure (3).
4. Select the appropriate packaging materials, determine the use specifications of packaging materials, and list the detailed packaging materials.
Factors such as cost and packaging quality should be involved here. The following principles should be considered in selecting packaging materials, packaging forms and determining packaging specifications: (1) dialectical principle; Excessive packaging materials and excessive packaging will waste resources, increase the packaging volume and bulk density ratio, and also affect the aesthetics after packaging; However, if the packaging is not in place, packaging accidents will occur, affecting product quality. Therefore, it is necessary to conceive dialectically and design repeatedly. (2) Green design principle; For the selection of packaging materials, considering the popular green design requirements, packaging materials can be pulpable materials. (3) the principle of economic rationality. This includes the consideration of production cost in the selection, manufacture and use of packaging materials. Although the packaging cost is included in the production cost, for the sake of consumers, it should be rationalized as much as possible to improve the competitiveness of products. (4) 1MM pearl cotton or 3MM pearl cotton can be selected as the material of the protective sleeve for the packaging of a single iron flower leg, and the best screening can be carried out considering the actual needs of protecting the paint film and the length of the transportation process; In terms of the length of the protective sleeve, it should also be designed reasonably. In addition to universality, the protective sleeve should be produced quantitatively and uniformly, and its design and production should be limited by drawings. Economic factors should also be considered in the specific use of various packaging materials. (5) We can compare the difference of cost loss of pearl cotton.
5. Bar code information assembly
Other parameters, such as the content and size of each set of bar codes, the number of the same production batch, the number of packaging boxes of the whole set of products, etc. , processed into database form with Excel. Link barcode and database content through data.
Above we take furniture packaging as the main example to discuss green packaging. We can imagine the influence of green packaging design on our lives. Whether it is furniture packaging or food, commodities, etc. This is a good trend. For example, the design of furniture packaging should be integrated with the design of furniture products to ensure the shape and quality of furniture products.