GCP is the abbreviation of Good Choice power, and GC is the abbreviation of English word Good Choice. The core idea of GC marketing is that enterprises should always make accurate choices, that is, enterprises should always choose the most direct and effective marketing activities from the perspective of efficiency to maximize operational efficiency.

Its core step is to build four foundations: good products, good terminals, good customers and good publicity, so as to gradually form a benign mechanism for enterprise operation and improve the competitiveness of enterprises.

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Represents good, mainly including the following aspects: good products, good terminals, good customers and good advertisements. C stands for choice, which mainly includes the following aspects: when choosing a product, the product must be able to bring benefits to customers, that is, the product is attractive to customers.

Choose terminals, choose and build terminals to sell products, and terminals must help customers communicate with products to improve product awareness and image; When choosing customers, customers must have high ability to pay and loyalty to products. P means power, which means power and energy.

The reason why "good" is emphasized is because too many enterprises do not attach importance to "good", which leads to the danger of loose span in all aspects of management, that is, poor basic skills. Emphasizing good is to remind enterprises to measure the stability of their operations with "good" standards.

At present, enterprises generally fall into a misunderstanding, thinking that all their dissatisfaction with the system is because they have not recruited the right people, but this is not the case in essence. It is not because people are not good, but because there is no clear requirement to do it well from the management point of view, or there is no good standard, or the work that the enterprise itself needs to deal with is not done well.