Baojun is an independent automobile brand founded by SAIC-GM-Wuling on 20 10. The original meaning of Baojun brand is "Jun", and Baojun is a favorite pony.
Baojun Automobile fully integrates the superior resources of SAIC, GM and Wuling, positioning the brand as a "reliable partner" and taking "optimistic, enterprising, steady and reliable, wise and confident" as the brand spirit, aiming at providing consumers with an automobile brand with "international level of high reliability, low cost of ownership and use, so as to maximize the value owned by customers and exceed their expectations".
On August 9, 20 1 1, Baojun 630, the first model of Baojun, was officially launched, and it was positioned as "a brand-new family car with international quality", with four guarantees: international design quality, global procurement quality, universal manufacturing system and universal global experiment. From product development and design to parts selection, including vehicle production verification and follow-up marketing channels, we strictly follow the GM global standard system to effectively create consumers.
2065 438+2 1 2007, the text and graphic trademarks of the passenger car brand "Baojun" of SAIC-GM-Wuling Automobile Co., Ltd. were recognized as well-known trademarks in China.
Since its establishment, Baojun Automobile has successively introduced Baojun 630 and Baojun 6 10, Baojun 5 10 and Baojun 530 as SUV models, Baojun 730 and Baojun 360 as MPV models, Baojun 3 10, Baojun 3 10W as compact cars and Baojun E.