999 dermatitis flat did something to lipstick, too.
A few days ago, 999 dermatitis flat launched a series of advertisements, with exquisite posters and funny painting styles that made netizens gape.
The first step of the drama: What should I do in the face of "the scandal of love rat's predecessor's three consecutive years"?
The second step of the play: What if the world is charming and itchy?
The third step of the play: unrequited love but dare not start. What should I do if my heart itches
Once upon a time, the girl held Armani in her left hand and Yang Shulin in her right. They are not afraid that they can't afford it, and they are afraid that they can't get together. Now they have a new choice, Ma Yinglong in their left hand and Pi Yanping in their right hand. It makes no difference whether they wear it or not.
However, 999 dermatitis flat is different from Ma Yinglong. Ma Yinglong is serious, and established Ma Yinglong Dajian Health Co., Ltd., specializing in functional cosmetics. 999 dermatitis flat, on the other hand, just wants to make some gimmicks to promote their Pi Yanping Little Green Tube. These three charming lipsticks are for sale only.
Because lipstick is sold indefinitely, for 999 dermatitis flat, the advertising significance of lipstick is greater than the product, so now we just need to regard it as an incentive marketing, which is different from lipstick products in Ma Yinglong and the Forbidden City, and make an objective evaluation.
First of all, the visual impact of materials. Whether it is a video advertisement or a poster advertisement, this group of lipstick advertisements named "Three Groups" can bring strong visual impact to people for the first time, and people have to continue to pay attention to what is behind this exquisite painting style.
Secondly, there is an emotional main line in the advertisement of "Three Groups", that is, the three inner plays of the drama "The Essence of Love". The emotional line represents the real feelings of many people at present, and it is easy for people to have a deep recognition and affection for advertisements.
Thirdly, the web-style copywriting and bold keywords in video advertisements are divergent, which makes people remember the characteristics and product names of the "three-person group". With the emotional input, 999 dermatitis flat aroused the audience's desire to buy and began to make purchase decisions in the right place, which is a key step towards transformation.
Whether it is visual design, emotional expression or copywriting, 999 dermatitis flat's series of advertisements are quite successful in guiding the audience. Moreover, such a wave of coquettish operation has really changed the public's impression of 999 dermatitis flat's inherent brand, which is also called rejuvenation.