Beautiful new slogan: life can be worse.
After a home appliance cluster doesn't pay attention to after-sales and makes its after-sales become a scourge, who else will trust this brand?
Beauty has a bad attitude. My home was decorated because the beautiful air conditioner was not installed properly, and the air conditioner fell from the wall and broke something. When calling Midea, the first thing to do is to delay. The manager is not here, and the finance is not there. Finally, you know very well that I just don't pay. What can you do with me? Call Midea Group. Midea says it's not their responsibility to talk about the queen beast. Let's find the queen beast ourselves. This is the so-called most valuable brand in China, and this is the top 500 enterprises in China. Don't come out and make a fool of yourself
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Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in real estate, logistics and other fields. It is one of the largest home appliance production bases and export bases in China.
1980, midea officially entered the home appliance industry; 198 1, using beautiful brands; 200 1, Midea transformed into a private enterprise; In 2004, Midea successively acquired Rongshida in Hefei and Valin in Guangzhou, and continued to expand and strengthen the household appliance industry.
At present, Midea Group has 70,000 employees and more than ten brands including Midea and Ling Wei. In addition to Shunde headquarters, it also has ten production bases in Guangzhou, Zhongshan, Wuhu, Hubei, Huai 'an, Kunming, Changsha, Hunan, Hefei, Chongqing and Suzhou, Jiangsu, with a total area of 7 million square meters. The marketing network is all over the country, with 10 branches in the United States, Germany, Japan, Hong Kong, South Korea, Canada and Russia.
Midea Group's main products are household air conditioners, commercial air conditioners, large central air conditioners, fans, rice cookers, refrigerators, microwave ovens, drinking fountains, washing machines, electric heaters, dishwashers, induction cookers, water heaters, cookers, disinfection cabinets, electric hot pots, electric ovens, vacuum cleaners, small household appliances and other household appliances supporting products such as compressors, motors, magnetrons, transformers and enameled wires, which are the largest in China.
In August 2005, the Ministry of Commerce published the list of "200 enterprises with the largest export volume in China in 2004", and Midea ranked 57th. In September, 2005, Midea ranked 59th in the "Top 500 Large Enterprises (Groups) in China in 2004" published by China Industrial Enterprise Information Publishing Center of National Bureau of Statistics.
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Since the 1960s, it has paid more than 5.8 billion yuan in taxes and donated more than 70 million yuan to social welfare and education.
Midea Group has maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the new century, the average annual growth rate has exceeded 30%.
In 2005, Midea Group's total sales revenue reached 45.6 billion yuan, up 40% year-on-year, of which exports exceeded 65.438+76 billion US dollars, up 65% year-on-year. In the recently released evaluation of "China's Most Valuable Brands in 2005", the brand value of Midea has jumped from 201.10.8 billion yuan in 2004 to 2726438+0.5 billion yuan, ranking seventh among the most valuable brands in China.
Looking forward to the future, Midea will continue to develop steadily, forming an industrial pattern of industrial diversification, large-scale development, specialized management, regional management and differentiated management. It has a healthy financial structure and obvious core competitive advantages, and initially has the ability to allocate and use resources on a global scale. With the goal of maximizing the overall value of the enterprise, we will further improve the organizational structure and management mode of the enterprise, and strive to become an international consumer electronics manufacturing enterprise group with standardized operation and clear governance structure in 20 10, with annual sales exceeding10 billion yuan.
In 2006, Midea Group's total sales revenue reached 57 billion yuan, up 25% year-on-year, of which exports reached 2.2 billion US dollars, up 25% year-on-year. In the selection of "China's Most Valuable Brand in 2006", the brand value of Midea jumped to 3165438+90 million yuan, ranking seventh among the most valuable brands in China.
In June 2006, Midea Group ranked fourth in the "Top 2006 Guangdong Enterprises 100" selected by Guangdong Enterprise Federation and Guangdong Entrepreneur Association. In July 2006, Midea Group ranked 53rd among the "Top 500 Chinese Enterprises" published by the National Bureau of Statistics. In September 2006, the Entrepreneurs Association of china enterprise confederation and China announced the annual ranking of the top 500 Chinese enterprises for the fifth time, and Midea Group ranked 63rd.
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Since the 1960s, it has paid nearly 9 billion yuan in taxes and donated more than 80 million yuan for social welfare and education.
Looking forward to the future, Midea will continue to adhere to the effective, coordinated, healthy and scientific development policy and form an industrial pattern of industrial diversification, large-scale development, professional management, business regionalization and differentiated management. It has a healthy financial structure and obvious core competitive advantages, and initially has the ability to allocate and use resources on a global scale. With the goal of maximizing the overall value of the enterprise, we will further improve the organizational structure and management mode of the enterprise, and in 20 10, we will become an international consumer appliance manufacturing enterprise group with annual sales exceeding10 billion yuan, among the top five white goods manufacturers in the world, and become the most valuable home appliance brand in China.
This enterprise ranked 63rd among the top 500 Chinese enterprises in 2006 jointly announced by china enterprise confederation and China Entrepreneurs Association, and ranked 765438+February 5th among the top 500 Chinese enterprises in 2007. In 2007, China's Most Valuable Brand Report was released, and Midea ranked seventh with a brand value of 37.829 billion yuan, an increase of 6.6 billion yuan over last year.
In 2007, China's Most Valuable Brand Report published the values of 43 brands. Compared with last year, the brand values of major enterprises have greatly increased, with an average brand value of 65,438+04%. The report shows that Haier, Lenovo, Midea and other brands represented by household appliances and electronic brands are the most valuable brands in China. Their high-quality products and services and outstanding innovation ability have brought about the rapid promotion of the influence of their own brands in China. The report also pointed out that in the past decade, several brands have dominated the market from hundreds of brands, and the industry has entered the stage of brand competition from low-level competition. The strong alliance of brands in the industry will accelerate, and brand building is particularly important.
After years of cultivation, the brand of "Midea" has entered the construction stage of recognition and reputation from popularity in China. Not long ago, at CCTV's 2008 golden resource advertisement bidding meeting, the group won the spot patch packaging advertisement for CCTV's 2008 Olympic Games final and the time advertisement for the 2008 Spring Festival Gala at a price of1.1billion yuan. With the help of the Olympic Games, Spring Festival Gala and other influential major events, Midea's high-end brand image has been effectively strengthened. On the other hand, in order to meet the needs of corporate strategic development, Midea has stepped up its overseas expansion while steadily strengthening the domestic market, and established an international brand image step by step with emphasis. Next year is the Olympic year in China, and it is also a crucial year for the development of the Group. Perfecting its own industrial structure, further expanding the international market, enhancing brand competitiveness and establishing a strong brand position are the future development directions of Midea Group.
The Research on China's Most Valuable Brands began at 1995, and was jointly researched and published by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd. * *, aiming to learn from the ranking of the most valuable brands in the world, study the connotation and laws of brand value, and guide and promote China enterprises to build international brands. The annual list of the most valuable brands in China has become an important reference for investors, consumers and all walks of life at home and abroad to understand the brand of China.
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In April 2008, Jiangsu Little Swan was acquired, fully integrated with Rongshida, and a perfect washing machine industrial chain was established.
In 2006, Midea's electric appliance stock reform introduced strategic investors and implemented option incentives.
Acquired Jiangsu Chunhua in 2005; Formulate Midea Group's "Eleventh Five-Year" strategic development plan and comprehensively describe the grand blueprint for Midea's future development.
In 2004, it signed a cooperation agreement with Toshiba Carrier, and successively acquired Rongshida and Valin, thus enhancing the strength of the refrigeration industry in an all-round way.
In 2003, Yunnan and Hunan bus companies were acquired one after another, officially entering the automobile industry and entering diversified development.
In 2002, the strategic structural adjustment was fully implemented.
Refrigerator company was established in 2002.
200 1 complete the property right reform; Magnetron company and transformer company were established, forming the industrial chain of microwave oven.
200 1 new projects such as MDV, microwave oven, water dispenser, dishwasher and gas appliance have been put into production one after another.
In 2000, the division system was transformed into a company, and the management purchased legal person shares (MBO) and middle and high-level backbone tradable shares through financing.
1999 information technology company, logistics company and electrical materials company were established.
1999 midea's trademark was awarded "China well-known trademark".
1998 acquired Toshiba Wan Jiale and entered the field of air-conditioning compressors.
1998 set up Wuhu refrigeration company and industrial design company, and acquired compressor company.
1997 carry out the reform of business division system
1993 set up a motor company and a rice cooker company.
1993 set up midea group to carry out internal shareholding system reform.
1985 began to manufacture air conditioners.
198 1 officially registered to use the "beautiful" trademark.
1980 produces electric fans and enters the household appliance industry.
1968 Mr. He Xiangjian led 23 people to raise 5,000 yuan to start a business in the northern suburbs.