The idea of "Tire Man" originated from1World Expo held in Lyon in 894. Edouard michelin was inspired by the hill piled up by many tires with different diameters at the entrance of the booth: "If you have arms and legs, it will be a person! "So in April of 1894, a special figure consisting of many tires appeared with the signature of advertising designer Ogarov. From then on, Michelin tire man began to appear on posters. Holding a cup with nails and broken glass in his hand, he said, "Nunc est bibendum". The meaning of this sentence is; The Latin "Now is the time to raise a glass" comes from an ode by Horace, an ancient Roman poet, which means Michelin tires can conquer all obstacles. This sentence immediately became a slogan, and a few months later, "Mr Michelin" was clearly named "bibendum" in French. Born only a few months ago, the little guy has become a symbol of Michelin in small bicycles and automobile circles. With the development of the bicycle field, the automobile field has also developed rapidly. During the period from 189 1 to 1900, the turnover of small factories in clermont-ferrand increased from 460,000 francs to 6 million francs, making it a pioneer in the period of invention and innovation. Mr. Michelin Tire, a heavyweight advertising figure, followed the company step by step and humorously introduced Edward's indomitable research to customers: upgrade, economy, safety and comfort. It is sometimes a bit reckless, sometimes enthusiastic, sometimes cheeky, sometimes cheerful, and sometimes an excellent teacher, which often surprises people and brings happiness. "

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