1. Normal heart, bamboo leaf green (bamboo leaf green tea)
Zhuyeqing tea is a green tea produced in Emei Mountain, Sichuan, and is one of the famous teas in China. Although Zhu's slogan is simple, it creates a quiet and elegant atmosphere and quickly brings the connotation of tea culture to the hearts of tea drinkers. This kind of advertising language uses double rhetorical devices, with the same number of words and structure, which gives people a neat feeling. In addition, this slogan rhymes, "heart" and "green" rhyme, which is catchy to read and easy to remember. Pronunciation, using a three-syllable beat, has a brisk effect. Zhuyeqing tea is a high-end green tea brand, and its main target consumers are high-end business people. What this group needs more is a stable and peaceful "normal heart", and this slogan just conveys the idea that "drinking bamboo leaf green tea can make the heart normal", so this slogan also reflects the brand appeal of bamboo leaf green, which is both philosophical and concise.
2. Fuding White Tea, Healthy Green Card (Fuding White Tea)
Fuding white tea is produced in Fuding, Fujian, and has the effects of lowering blood pressure, blood lipid, blood sugar, anti-oxidation, anti-radiation and anti-tumor, and the health care effect is excellent. This slogan uses figurative rhetoric, comparing Fuding white tea to a green card, which vividly highlights the health care effect of Fuding white tea. With the "green card" of Fuding White Tea, you can get better health. In addition, it also uses dual rhetoric and rhyme to make the sentence pattern neat and easy to read and remember. In addition, the "green" in the green card can give people a feeling of green ecology, so that consumers can clearly associate with the green health of Fuding white tea and have a good impression on the product.
3. Tea is beneficial, and tea is beneficial (Dayi Pu 'er tea).
Dayi Pu 'er tea is a brand of Pu 'er tea. This advertisement adopts the rhetorical device of "pun intended", which not only mentions the brand "Dayi" in the advertisement, but also skillfully uses "Dayi" to show the great benefits of Dayi Pu 'er tea and highlight the brand characteristics. Syntactically, this advertisement adopts the form of progressive complex sentences, and the latter sentence is deeper than the previous one, which can leave a deeper impression on consumers.
4. Tea tastes thousands of years, and the more fragrant the world is (the hometown of Longjing)
Yuexiang Longjing tea is a famous tea produced in Shengzhou, Zhejiang Province. This advertisement adopts double rhetorical devices, with neat form and unique use of interval symbols, which makes the sentence pattern more special. With the addition of interval symbols, the four-syllable rhythm becomes "1/3", which highlights "tea" and "yue", and "yue" refers to "yuexiang Longjing", thus closely linking "tea" and "yuexiang Longjing", while "Pinqiannian" and "Xiangtianxia" are the opposite.
5. Have a cup of "Biluochun" in Dongting and visit the fairyland (Biluochun Tea) for a while.
Biluochun is a traditional famous tea in China, which is produced in Dongting Mountain, Taihu Lake, Suzhou. This advertisement adopts double rhetorical devices, with neat form and rich formal beauty. The application of the number "one" in advertising language makes the advertising language change in order and focus on the change, thus attracting the attention of the audience more effectively. Syntactically, causal complex sentences are used, with the former sentence indicating the reason and the latter sentence indicating the result. "Fairyland on Earth" creates a particularly beautiful artistic conception, which can make the audience have a good association, thus enhancing their goodwill towards Biluochun tea.
6. China True Tea Rhyme, Anxi Tieguanyin (Tieguanyin Tea)
Tieguanyin is oolong tea produced in Anxi, Fujian, which belongs to the traditional famous tea of Han nationality. This advertising language uses double rhetorical devices. "China" and "Anxi" are opposite, facing each other neatly and full of harmonious beauty. In addition, the connotation of this advertisement is that "Anxi Tieguanyin represents the true tea rhyme of China", which promotes Anxi Tieguanyin to a very high level, and the word "true" vividly highlights the good quality of Anxi Tieguanyin.
7. The atmosphere is reasonable, and friends are good tea (Xiaguan Tuocha)
Xiaguan Tuocha is produced in Dali, Yunnan, with a long history of production. This advertisement personifies Xiaguan Tuocha with personification rhetoric, pointing out that this tea is "atmospheric" and "sensible" like human beings, and it is a "confidant" of human beings, which vividly highlights the characteristics of tea.
Give the audience a sense of closeness. In addition, the word "atmospheric understanding" is abbreviated as "Dali", and Dali happens to be the origin of Xiaguan Tuocha, so the advertising language conveys the origin information and enriches the connotation of the advertising language. Structurally, the advertising language adopts four-word phrases, which are popular and concise.
8. Make a pot of tea (Yuyuan Tea Industry) for 300 years.
Yuyuan Tea Industry is a brand oriented by "Top Tieguanyin Experts in China". This advertisement adopts the rhythm of seven syllables in pronunciation and the number "123" in vocabulary, which is catchy to read and easy to remember. "One clear and two fragrant" is a new word, but it can vividly highlight the tea characteristics of Yuyuan tea industry. The second half of the sentence uses exaggerated rhetoric, and it took 300 years to make this pot of tea, which clearly highlights all the efforts made by Yuyuan Tea to tea, and then shows the excellent quality of Yuyuan Tea.
9. Give you a cup of warmth (Lipton tea)
Lipton is the largest tea brand in the world. This slogan skillfully uses homophones, turning the whole life into a "tragedy". Tea is packed in a cup, and the connotation of advertising language is closely related to tea itself. In addition, it also shows that Lipton tea can bring a lifetime of warmth to consumers. Although exaggerated, it shows Lipton's pursuit and brings consumers goodwill and confidence. The word "warm" is also consistent with the temperature of tea, which punfully highlights the warm side of Lipton tea.
10. Tea gives time a taste (Qimen Black Tea)
Qimen black tea, produced in Qimen, Anhui Province, is a famous black tea boutique. This advertisement uses the rhetorical devices of personification and synaesthesia to personify tea and time, endow tea with flavor, vividly highlight the long history of Qimen black tea, and make the audience interested in the taste of Qimen black tea. This advertisement is novel in conception, and a few simple sentences convey the profound historical background of Qimen black tea, with rich connotations and profound implications. In addition, time is colorless, tasteless and intangible. The taste of time is essentially the taste of tea, which makes time interesting. It is not that drinking tea can kill time, but that tea gives time a taste, and the role of tea comes out, and the appeal, vividness and interest of advertising language come out.
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