Appreciation of the world's top ten perfume advertising languages

1 Chanel (Chanel)

Chanel No.5

I'm wearing nothing but a few drops of chanel no.5.

The slogan No.5 is taken from the famous Hollywood movie star Marilyn Monroe. I only wear Chanel number five when I sleep. ? You don't need any decoration, just a few drops of chanel no.5. A simple advertisement expresses your love for this perfume, comparing it to tangible clothes and accessories. You can wear it to appreciate her beauty and have an infinite sense of fragrance detachment, which can be created a little bit. This is great.

Every living woman wants chanel no.5.

Every living woman is eager to have a chanel no.5. This advertisement is straightforward, expressing that chanel no.5 is every woman's pursuit. Coco, founder of Chanel? Coco chanel once said: A woman without perfume has no future. ? This sentence shows that Chanel is the ultimate goal pursued by women and can stimulate women's love for this perfume.

Second place CK (Calvin Klein)

CK:ck 1

We will always be one.

We are together, every moment, everyone! In 2009, the limited edition men's perfume, the white transparent frosted bottle body is engraved with the declaration of we are one in many languages, and the package and bottom are attached with a portable Mp3 player, which is more suitable for dancing at night and interprets his spirit. This tense advertisement highlights the brand purpose of CK one lifestyle, attracting and cultivating a group of young men and women consumers with fashion awareness.

CK: that's right

Be a good person, be a bad person and be yourself.

Good or bad, just be yourself. This advertising slogan also casually expresses the best to be yourself, echoing the theme of ck be perfume, so that the audience can understand the main idea of this product, which is very easy to understand.

The third place is Dior.

Dior true self series

Gold is cold. The diamond is dead. A limousine is a kind of car. Do not pretend. Feel what is real. Cest Caque Jadore。 The last sentence is in French.

At this time, gold looks cold, diamonds lack vitality, and luxury cars are not attractive enough. Don't pretend to feel real luxury, only Dior true self perfume. Dior perfume advertising language, with its consistent luxury style, ignores what many people long for, killing gold, diamonds and luxury cars. Only in this way can it highlight its noble status and taste and make the audience gasp. This advertisement and a pleasing MV are really irresistible.

Dior fan-admit it

Dior is crazy about Dior's now perfume.

People who are addicted to Dior smell of Dior.

As a French luxury brand, Dior is in France? God? With what? Gold? Combination, people addicted to Dior will only have Dior perfume. Luxury makes people addicted, while erosion makes people indulge themselves. This is the charm of Dior Addict perfume, you have to admit it.

The fourth place is LANCOME.

Pour perfume for men

Here's to men

In this advertisement, the symbol ♂ made of bamboo leaves is not only the name of perfume, but also the original meaning of it represents men. The advertisement succinctly conveys a meaning to the audience? This is a kind of men's perfume. Through the bamboo leaf circle, we see a masculine face, which obviously makes you more masculine and elegant.

Attractive gravity perfume

Gravity, born with it.

The advertisement quoted two elements, men and women. As men approach, women close their eyes shyly and happily, and their hearts throb with expectation ... As we all know, the same sex repels each other and the opposite sex attracts each other. It is unique that this innate attraction between men and women is chosen as the advertising word. After all, men and women are naturally attracted to each other, and gravity is innate. Isn't it just attractive perfume?

Dedicated to that wonderful time worth cherishing. ? Brilliant treasure series

The old background is like an old photo. A few years later, the hero and heroine finally met on the bridge. This is an extremely elegant love. The more elegant, the more lasting and precious. This is the precious, bright fragrance and crystal clear love like a gem. Such a wonderful scene with this advertisement dedicated to a good time is enough to touch people's hearts. Use this perfume, it can help you to commemorate all your good times.

Between heaven and earth, you are a miracle.

This is the advertising word of Lancome miracle perfume, written in English as miracle, which is amazing! This true love miracle perfume endorsed by American actress Uma Shu Yu, with its bright and soft pink tone, symbolizes the light and hope of the beautiful scenery at dawn and represents the light at the beginning of the century. Once it was launched, it was very popular. Especially its slogan, heaven and earth, you are a miracle. ? It has also fascinated countless women. In ordinary and boring life, in fact, every woman's heart will leave a corner for those dreams that may never be realized. On the road of life, you may fail or get hurt, but as long as that dream is still there, you will feel warm in your heart. Such advertising words not only make people feel a sense of joy and vitality, but also make every woman have a firmer belief because of its proud and warm temperament.

No.5 Estee Lauder (Estee Lauder)

Is keeping in touch the same as keeping in touch?

This advertisement reminds me that smell is a continuation of touch. Through this perfume, you can still touch each other's hearts without touching each other's bodies. Just like the touch of the body, is it like the intercourse of body fragrance? Highlight the lasting mika of this perfume and accurately express its characteristics.

Sixth place Gucci

admire

If you make others jealous, you should be jealous.

This advertisement skillfully uses the name envy of this perfume. This is a pun. If you want others to be jealous, you must be jealous, which implies the importance of this perfume. Clever use makes people feel very precise.

Sinful love

Never feel guilty about your happiness.

The complete slogan is like this:? This guilty woman is a charming girl, brave and fearless; She likes to show her attractive charm; She is considered sexy; She loves fashion; She likes parties; The only thing she wants is to satisfy herself. Gucci guilty original sin female perfume? Never feel guilty about your happiness! ?

Implicit and sexy are synonymous with this advertisement. Just as its name is guilty, it gives you a meaningful aftertaste and feeling. A beautiful destroyer lives in depression: strong, positive and persistent. Those behaviors that make some women feel guilty and uneasy will make her particularly excited, and she likes the pleasure of exceeding the limit. Women who use Gucci like to chase dangerous pleasure!

No.7 David Doff (David? Duff)

Perfume under the skin

1988 David Duff produced this men's perfume cold water, which is David Duff's masterpiece. Concentrate the most important elements in nature-water, fresh air and the fragrance of plants, and capture the mystery and essence of water for men. So this advertisement reveals the characteristics of this perfume, which comes from under the skin and is very natural and pure. The fresh feeling is seamlessly combined with the floral fragrance, just like the man who uses it, sensitive and sexy, but there is no lack of gentlemanly demeanor. David Duff gave something as simple as water inspiration and mysterious power. The cold perfume reminds people of crystal clear mountains and lakes.

Eighth place Hermes (Hamas)

Terre Ds Hermes？ Binshi Dida perfume

The man who wears earth perfume has solid earth under his feet and twinkling stars in his hair.

This is a perfume that many men like. The sureness of stepping on the earth with your feet and the romance of shining stars in your hair combine to form a high-quality living atmosphere. The atmosphere rendered by this advertisement can arouse men's strong possessiveness and shape men's broad mind and tall image, which is fascinating.

Ninth place Burberry

The good things in life will never change.

The good things in life will last forever.

This advertisement expresses the infinite yearning and surging enthusiasm for life with a clear stand. Life is beautiful and unchangeable. However, it does not play a very direct role in the introduction and promotion of products as perfume. I think it's a loud slogan, but it still lacks a little utilitarian expression.

10 Anna Su (Anna Su)

Live your dreams. ? Realize your dream

Anna sui's perfume advertisements always take dreams as the theme, which shows the immortality of dreams and myths. The MV it makes is as clear as an angel's wings and as mysterious as a forest in the moonlight. In order to realize your dream, this advertisement shows anna sui's pursuit of fantasy. Simple and clear, let you know that this perfume is used to realize your dreams. Although these advertising words directly express their feelings, they are also very powerful propaganda.

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