In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, led by the People's Bank of our county, our branch organized a publicity campaign with the theme of "deposit insurance protects your precious deposits".

First, set up an activity group to ensure the smooth development of activities.

The branch attaches great importance to this publicity campaign. In order to ensure the orderly progress of this activity, a special publicity activity group was set up to be responsible for the formulation and implementation of the publicity activity plan, and to organize and coordinate various departments and offices to support the smooth development of this activity.

Second, make full preparations for the publicity of the event to ensure that the publicity is implemented.

Our sub-branch takes outlets as propaganda positions, plays relevant propaganda slogans through LED screens of business outlets, plays promotional videos on deposit insurance on TV in business halls, and sets up propaganda points at business outlets to put leaflets.

Third, publicity experience and summary

In view of this publicity activity, our website timely summarizes the publicity experience, evaluates the scale and effect of publicity, and estimates the amount of publicity materials according to the publicity situation, so as to choose a more suitable publicity site for the next publicity theme and adopt more effective publicity methods and means.

Our bank adheres to consumer education and service activities in daily business activities, safeguards the legitimate rights and interests of consumers and ensures the safety of customers' property.

2. Summary of deposit insurance publicity day activities

According to the requirements of Fuyang Insurance Industry Association, Centennial Life Fuyang Zhongzhi organized the "National Insurance Public Publicity Day" and adopted a series of effective measures to ensure the timely and effective development of this activity and achieved good results. The development of this activity, the actual results achieved, the problems existing in the activity and the suggestions for future insurance publicity work are summarized as follows:

I. Development of activities

1. In order to ensure the activities, the general manager's office and various departments of Fuyang Zhongzhi made overall coordination and implemented responsibilities. Specific and detailed plans and schemes have been formulated, and the responsible persons in each stage and link have been defined, so that the time, content, personnel and effect of publicity can be implemented by individuals, and all the work such as policy interpretation, legal publicity, publicity materials distribution, insurance and risk elimination, and on-site consultation can be done well.

2. The publicity activity was held on July 8th, and the location was chosen at the gate of Huixin Community with large traffic. This work is carried out by setting up information desks and distributing insurance leaflets. At the same time, organize employees with strong insurance business to take to the streets for publicity, introduce the basic characteristics of major insurance products and services to the public, give risk warnings, analyze hot issues in the insurance market, improve the public's insurance awareness and propaganda and rights protection ability, and let the people know that insurance can play a role in daily life.

Second, the actual results achieved

Through this "insurance publicity day" activity, the general public's insurance awareness has been improved and insurance professional knowledge has been popularized. It has stabilized the importance of insurance in social life, made the broad masses clear about the concept of insurance, and greatly enhanced the social public image of our company.

Third, the main problems

In today's society, most people's understanding of insurance is still one-sided, and some claims cases lead most people to hold a negative attitude towards insurance, thinking that insurance companies are deceptive companies and have great prejudice against insurance.

IV. Next Work Arrangement of Insurance Publicity

In the future work, Centennial Life Fuyang Zhongzhi will take insurance publicity as a long-term work. Taking this activity as an opportunity, we will strengthen the publicity of insurance professional knowledge, improve customer loyalty and promote the stable and healthy development of the insurance industry from the aspects of insurance laws and regulations, basic knowledge and how to improve insurance awareness and safeguard their own rights and interests.

3. Summary of deposit insurance publicity day activities

In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, a publicity campaign on the theme of "Interest Rate Marketization and Deposit Insurance System Publicity Month" was organized within the jurisdiction. The summary report on these activities is as follows:

First, set up an activity leading group to ensure the smooth development of the activity.

In order to ensure a reasonable division of labor, orderly organization and proper measures for publicity activities, the Bank attached great importance to it in accordance with the spirit of the document "Financial Knowledge Enters Thousands of Families", and set up a publicity activities leading group. The office of the leading group is responsible for the formulation and implementation of publicity activities plans and organizing and coordinating the implementation of activities of various departments, offices and sub-branches. In order to ensure that the publicity activities are carried out in an orderly manner, the branch has formulated and issued a publicity activity plan, requiring all branches to make full use of various publicity means, expand the coverage of activities and popularize financial knowledge.

Second, fully prepare publicity materials to ensure that publicity is implemented.

June is "Publicity Month of Interest Rate Marketization and Deposit Insurance System". In order to ensure that all measures of publicity activities are put in place, our branch has made careful preparations for publicity activities, distributed publicity banners, posters and leaflets to all business outlets, and required all outlets to put all publicity materials in place at the first time, set up publicity areas to hang publicity banners, post publicity posters and display brochures, and broadcast this month's publicity slogans through LED display screens, such as: deposit insurance makes life better; Voluntary deposits, freedom of withdrawal, interest-bearing deposits, deposit protection, etc. Popularize knowledge about interest rate marketization and deposit insurance system to consumers.

Third, network synchronization to ensure comprehensive coverage of publicity.

The bank will broadcast relevant publicity slogans through LED demonstration screens of business outlets, set up publicity points, set up publicity booths and put up publicity posters at business outlets to let customers feel the publicity atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; By putting leaflets on the counter, customers can read relevant publicity materials at the first time when they are handling business or waiting for business, so as to ensure that interest rate marketization and deposit insurance system bring to the public, and let financial consumers know the connotation of interest rate marketization and the protection of deposit insurance system to financial consumers at the first time.

Fourth, sum up experience and establish a long-term mechanism

After the publicity activities, the bank will summarize in time, evaluate the scale and effect of publicity, and estimate the amount of publicity materials according to the publicity that has been carried out, so as to choose a more suitable publicity time and place for the next publicity theme and adopt more effective publicity methods and means. In daily business activities, we should persist in consumer education and service activities, safeguard consumers' legitimate rights and interests, and let consumers really benefit from participating in financial publicity activities.

4. Summary of deposit insurance publicity day activities

In order to further enhance the public's understanding and cognition of the deposit insurance system, maintain financial stability, timely prevent and resolve financial risks, effectively protect depositors' interests and maintain bank credit, Huarong Xiangjiang Bank Longshan County Sub-branch organized and carried out the "deposit insurance knowledge publicity" activity.

All branches attached great importance to the publicity activities of deposit insurance, and set up a publicity leading group in accordance with the relevant deployment requirements of the People's Bank of China and the superior bank, earnestly prepared and organized the publicity, and prepared all kinds of publicity materials at the first time. Carry out centralized learning, organize all employees to seriously study the spirit of the document and the Deposit Insurance Regulations, enhance employees' awareness of the deposit insurance system, consolidate their own foundation, and ensure the effectiveness of the publicity activities.

In order to strengthen the publicity and ensure the publicity effect, the sub-branch publicized the deposit insurance system through the LED display screen of the business hall, and set up a publicity exhibition area. The counter staff explained the deposit insurance knowledge to visiting customers in detail, so that customers could easily understand the deposit insurance. At the same time, actively carry out publicity activities of affiliated enterprises and communities, formulate publicity plans, and coordinate the time, place, content and division of responsibilities of outdoor publicity to ensure the publicity effect. Correctly guide villagers to understand deposit insurance and consciously maintain financial order.

The publicity activities of deposit insurance went outdoors, into enterprises and into communities, which played the radiation role of business halls and media, fully popularized the knowledge of deposit insurance, effectively improved the public's financial knowledge of deposit insurance and won unanimous praise from the masses. All branches will continue to take all kinds of financial knowledge publicity activities as their daily work, adopt flexible and diverse publicity methods, continue to increase publicity efforts, earnestly safeguard the interests of consumers, safeguard the image of banks, and enhance public confidence in the banking financial system.

5. Summary of deposit insurance publicity day activities

In order to further improve employees' and the public's understanding of the deposit insurance system and maintain financial stability and normal financial order, according to the requirements of the head office and the county people's bank, our sub-branch launched the "deposit insurance knowledge publicity month" in X, and now the activities are reported as follows:

First, attach great importance to and strengthen organizational arrangements.

After receiving the relevant notice from the head office and the county people's bank, the branch immediately organized all employees to seriously study the spirit of the notice document. In order to thoroughly implement the requirements of this activity, through various forms of publicity, the relevant knowledge of deposit insurance will be popularized, and the public's awareness and understanding of the importance of establishing a deposit insurance system will be further strengthened, so as to promote the smooth implementation of the Deposit Insurance Regulations and maintain financial stability.

Second, careful deployment and active mobilization.

According to the requirements of the activity, the sub-branch arranged a series of contents such as pre-job training and study, outlet publicity and outdoor publicity, and new media publicity. Before the publicity, the sub-branch held 1 time "learning sessions on deposit insurance knowledge" for its employees around the deposit insurance regulations, the deposit insurance publicity book and other related publicity contents, and asked the employees of the branch to organize and learn relevant publicity contents and discuss publicity methods at the weekly regular meeting and daily morning meeting, so as to enrich their own basic financial knowledge, solidly promote the publicity activities and ensure the effectiveness of the activities.

Third, there are various forms and rich contents.

(1) Publicity of business outlets

During the activity, the slogan "Establish a deposit insurance system to promote the steady development of the banking industry" was scrolled on the led display screens of various outlets. On the other hand, a publicity exhibition area of deposit insurance system is set up in the business hall to fully publicize and reveal the relevant contents of deposit insurance system. At the same time, arrange the lobby manager to publicize the deposit insurance system for customers who come to our outlets for business.

(B) new media publicity

In addition to the publicity of outlets' business halls, outdoor communities and food markets, the sub-branch also fully followed the times and made use of the advantages and characteristics of new media to push a WeChat article on "Deposit Insurance, Protecting Your Precious Deposit" through the official account of the sub-branch WeChat, which introduced the connotation, coverage, repayment limit, premium payment and other related knowledge of deposit insurance with pictures and texts. Through the active forwarding of the employees of the whole bank, it is worthy of rapid promotion.

6. Summary of deposit insurance publicity day activities

In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, the bank organized a publicity campaign with the theme of "Deposit Insurance Regulations comprehensively protect depositors' rights and interests".

First, attach great importance to and strengthen organizational arrangements.

After receiving the relevant notice from the People's Bank of China, the bank immediately organized employees to learn the spirit of the document. In order to thoroughly implement the requirements of this activity, a publicity activity group was set up, focusing on network activities, using various publicity forms to popularize knowledge about deposit insurance and maintain financial stability.

Second, fully prepare publicity activities to ensure that publicity is implemented.

Considering that it is not suitable for large-scale centralized publicity during the epidemic period, the bank takes outlets as its propaganda position, and the sales department of the Head Office and three branches broadcast relevant publicity slogans through banners and LED screens at outlets, and conduct on-site publicity and information distribution outside outlets. Our publicity is mainly to distribute leaflets on deposit insurance, explain the provisions of the deposit insurance system on the spot, and let the people know more about deposit insurance finance. We also use the official WeChat account to publicize knowledge about deposit insurance from time to time and expand online publicity.

In this publicity, the bank distributed more than 300 publicity materials and directly reached more than 260 people, achieving the expected publicity effect.

Third, sum up experience and establish a long-term mechanism.

Combined with its own business characteristics, service characteristics and network distribution, the bank carried out publicity activities according to local conditions according to customer needs, and popularized financial knowledge related to deposit insurance system to the public through multi-channel publicity, multi-angle and multi-forms, which was generally welcomed and praised by financial consumers, and achieved good results, comprehensively enhanced the public image of the bank and enhanced the public's credibility in the banking financial system. In view of the particularity and long-term implementation of deposit insurance system. We will further sum up relevant work experience, continue to improve relevant mechanisms and programs, and carry out publicity work on deposit insurance system in a sustained and institutionalized manner.

In the future work, the Bank will continue to unremittingly publicize the knowledge of deposit insurance as its daily work, adopt flexible and diverse publicity methods, continue to increase publicity to the general public, earnestly safeguard the interests of consumers, maintain the image of the Bank, and enhance public confidence in the banking financial system.

7. Summary of deposit insurance publicity day activities

In order to raise the public's awareness of deposit insurance, effectively popularize financial knowledge and create a good financial environment, on the occasion of the fifth anniversary of the implementation of the Deposit Insurance Regulations, the People's Bank of China Shuangcheng Sub-branch organized financial institutions within its jurisdiction to carry out various forms of publicity activities on deposit insurance knowledge.

In view of the current situation of epidemic prevention and control in COVID-19, the People's Bank of Shuangcheng organized 1 1 financial institutions within its jurisdiction to publicize the deposit insurance regulations online by making videos in American and Tik Tok. Financial institutions use customers' WeChat group to send exquisite articles and Tik Tok videos on deposit insurance knowledge promotion, conduct questions and answers on deposit insurance knowledge, communicate with customers and publicize deposit insurance knowledge.

There are 1 1 financial institutions in Shuangcheng District in the form of hanging banners and rolling deposit insurance propaganda slogans on the electronic screens of their business outlets, so that people can understand the knowledge of deposit insurance more intuitively. Under the premise of ensuring the safety of epidemic prevention and control, all financial institutions take outlets as the main propaganda position, distribute leaflets at business outlets, set up information desks and other ways to publicize and explain the knowledge of deposit insurance, so that customers can know that deposit insurance is to protect their legitimate rights and interests, without adding any extra burden to customers, so that customers can deposit in banks safely and securely, and customers can rest assured that they can deposit. At the same time, let customers know under what circumstances the deposit insurance payment will happen and the significance of the payment limit. During the publicity period, more than 2,000 leaflets and leaflets were distributed and more than 200 public consultations were conducted.

During the publicity of deposit insurance, Deng Chunli, deputy governor of Shuangcheng People's Bank, and other three people went to 1 1 financial institutions to check the implementation of deposit insurance publicity. Through on-site inspection and communication with leaders and business personnel of financial institutions, it can be seen that financial institutions can carry out deposit insurance publicity work in a solid manner in accordance with the requirements of the People's Bank of China. Deposit insurance not only protects the interests of depositors but also protects financial institutions. Financial institutions should make clear the significance of deposit insurance and continue to carry out deposit insurance publicity. Through online and relying on outlets to publicize, let our customers know the content of deposit insurance system, understand the coverage of deposit insurance, and better safeguard their own rights and interests. With deposit insurance, customers of financial institutions will be more stable, which is conducive to the stable and healthy development of financial institutions.

8. Summary of deposit insurance publicity day activities

In order to better publicize the deposit insurance system and effectively raise the public's understanding of deposit insurance, according to the requirements of the Implementation Plan for Centralized Publicity of Deposit Insurance of China Branch, the Bank launched a publicity campaign on deposit insurance, which achieved good results. These activities are reported as follows:

First, attach great importance to it and organize it carefully.

Leaders from all levels and departments of the Bank attached great importance to this activity. After receiving the notice, they quickly organized the staff of relevant departments to hold a special meeting, and determined the publicity framework with the accounting department as the lead department of deposit insurance publicity activities and the accounting supervisor of each business outlet as the person in charge of the specific implementation of the activities. The organization is strict, rigorous and comprehensive, which fully mobilized the enthusiasm of employees in the whole bank to participate in activities.

Second, the theme of the event

The theme of this publicity activity is "deposit insurance protects your precious deposit"

Third, careful deployment and effective implementation.

(1) Centralized publicity stage. The Bank launched a centralized publicity campaign in the early stage of the event. Organize employees to go deep into the Chen Xing Business Park with a large flow of people, and conduct on-site publicity by hanging banners, placing counters and distributing brochures. And answer questions from the masses, creating a good publicity atmosphere and receiving good social effects.

(2) The publicity stage of outlets. The sales department and branches publicize the outlets by hanging banners, playing theme slogans on LED display screens, placing leaflets at the counter, and the lobby manager giving on-site explanations to customers in the waiting area. Through the in-depth explanation by the lobby manager of the outlet, our customers have a deeper understanding of the deposit insurance system.

Fourth, strengthen supervision and vigorously promote.

The Finance & Accounting Department inspected and supervised the publicity activities of various business outlets through regular inspections and random checks, corrected the problems found in time, and promoted the effective publicity activities throughout the Bank.

During the event, the bank had five outlets and more than 30 employees. During the activity, all outlets adhered to the theme slogan of "deposit insurance, protect your precious deposits", all of which were able to explain the knowledge of deposit insurance to customers and achieved good publicity results.

9. Summary of deposit insurance publicity day activities

In order to further do a good job in the publicity of deposit insurance, continuously enhance the public's awareness of deposit insurance, and maintain the operating order and financial stability of the banking industry, according to the requirements of the People's Bank of China and the head office, the business department of xx Village Bank launched a publicity campaign on deposit insurance.

On a hot summer day, this promotion activity combined with the branch's "Send Cool Summer" activity, set up a free herbal tea booth outside the business hall to provide cool and cool drinks for the past people, sanitation workers and other people. Distribute publicity materials on deposit insurance knowledge to them, explain the relevant knowledge of deposit insurance in detail, and answer related questions such as the payment limit and premium of deposit insurance. * * * distributed about 50 publicity materials, which received enthusiastic support from the broad masses.

This activity not only enhanced the visibility of the bank in the local area, but also enhanced the public's understanding of deposit insurance and enhanced the public's confidence in the bank's deposits and various businesses. In the future, the bank will continue to do a good job in the publicity of deposit insurance, earnestly fulfill relevant obligations and safeguard the interests of customers.

10. Summary of Deposit Insurance Publicity Day

In order to further promote the popularization of financial knowledge, enhance the public's social awareness of the deposit insurance system, and effectively safeguard the legitimate rights and interests of depositors, Linping Sub-branch of the bank launched a deposit insurance publicity in early July.

First of all, in the business hall, it is recommended that customers who handle business refer to the relevant folding pages of deposit insurance and inform them of deposit insurance knowledge in a targeted manner.

In addition, the Bank actively organized outreach publicity. Our bank, together with xx Dance Center, actively introduces the definition, coverage and identification of deposit insurance financial institutions to students and parents in their spare time. At the same time, due to the summer vacation, most children are accompanied by the elderly. Take this opportunity to publicize our convenience measures, take blood pressure for the elderly and explain relevant financial knowledge.

This activity has been well received by educational and training institutions and parents of students. This activity is the embodiment of the bank's social responsibility and obligation, which is conducive to enhancing the understanding of deposit insurance for the elderly and students, narrowing the distance between banks and customers with convenient services, and showing a good social image of banks.