J2 identity
The first series to promote J2. In the film, all kinds of unusual things and pictures are used to form or show the logo of J2 platform. By 20 13, more than 20 related short films have been produced, each of which is about 10 second.
J2× Ce Tian = a beating heart.
Taking the song "Beating Heart" by singer Ce Tian as the main line, this paper highlights all kinds of gadgets made by J2 for young people. In addition, Beating Heart is expected to become the official song of J2. The film is about 1 minute.
J2 Taiwan Province Red Star Series
Please invite J2 to book the performance of Taiwan Red Star for publicity. By 20 13, more than ten related short films have been produced, each of which takes about 5 to 15 seconds.
J2 Love Works (Real Life Records) was released in April 2008. Recruit special people from all walks of life in Hong Kong to tell their stories. By 20 13, more than 20 related short films have been produced, each of which lasts about 1 to 3 minutes. Since the broadcast, it has received positive comments from the audience, and some previously unknown respondents or groups have gradually attracted public attention after the short film was broadcast. This promo is still playing intermittently.
J2 Family Session was launched in June 2008. Before the official broadcast, introduce various new programs. By the end of 20 13, three related short films have been produced, each lasting about 2 minutes.
J2 Festival Series launches special promotional videos to celebrate the festival, and sometimes it is designed together with other channels.
J2 was launched in late March 2009. Three female artists, Xu Shumin, Jia Xiaochen and Sun Huixue, introduced the latest and upcoming programs of J2 in 2009. As of 20 13, three related short films have been produced, each of which is about one minute. However, due to the bad reviews since the launch, the Hong Kong Government and TVB's Broadcasting Authority received a large number of complaints respectively, and they were pulled up soon after the launch.
J2 team was established in late June 2009. In 2009, four male artists introduced J2' latest and upcoming programs as a team. At the end of 2009, a male artist was added to play Darth Vader, and each soldier represented a program category. By 20 13, five related short films have been produced, each of which lasts about 20 seconds.
The launch date of Call for the Future (live record) is unknown. Young people from all walks of life personally talk about the present situation and plans for the future. In addition to J2, this series of short films are also broadcast in other media, such as Hong Kong today, KMB, Citybus, NWFB and MTR news live broadcast.