On September 5th, Beijing time, the official website of Houston Rockets announced that the new theme color for next season is red, and the slogan is: Red Up! (turns red)
Red is a warm and powerful color, which can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the spirit of vitality, enthusiasm, warmth and progress. Therefore, the Houston Rockets set the theme color as red in the new season. They think red can better represent the team itself and enthusiastic fans, especially in the coming season. Therefore, the slogan of the Rockets next season is: Red! (turns red)
Video: The new season slogan "Red Up" rocket will carry red to the end.
Ken Schell, marketing manager of Houston Rockets, explained the new theme as follows:
"In fact, this theme was basically decided at the stage of the Rockets' winning streak last season. At that time, rocket fans had never been so enthusiastic. The whole Toyota Center and the whole city are excited about it, which makes us believe that fans have become an indispensable part of this team. We hope that this offseason will not reduce the enthusiasm of fans, and we also hope that fans can devote themselves to the rocket game with greater enthusiasm in the new season. " Scheer said.
"We can understand" Red Up "as" going to snap up tickets ","going to the game "or" going to the Toyota Center to watch the game ",Scheer continued. "You can imagine how exciting and exciting the whole Toyota Center has become a red ocean.
For the fans, this means that we can see the red color representing the rockets all over Houston, and more importantly, it will bring us more passion and ability. Seeing the red passion of the whole stadium, just like our situation in the playoffs, gives us endless energy to fight with our opponents. We hope this situation will continue. We hope that the fans will wear red T-shirts when they go to the game, which will make them more excited and energetic now. "
The Rockets have started to use their new theme, Schell said, and now the Rockets will be ready to fill the whole city with red. On billboards, TV and the Internet, this warm color is everywhere. Now Rocket official website has been revised. Open the website, there is red everywhere, which impacts the eyes. Scheer said that all this is just the beginning, and they need a deeper plan to carry red through to the end.
"In the new season, our opening game will be designed around red," Scheer continued. "At that time, you could see red everywhere, slogans, T-shirts and everything was red. Of course, our players will also wear red away shirts to welcome the new season, which is unprecedented. "
The launch of the rocket theme also well explains that red has been its theme color since 2003. Since then, red has become the theme color of rocket propaganda, and this color has also been deeply printed in the hearts of rocket fans.
"We hope that the red color of the Rockets can become the team's iconic color like the green color of the Boston Celtics and the gold color of the Los Angeles Lakers," Scheer finally said. "We hope that fans can recognize this color, and we need this color to be accepted by everyone. If we win the NBA championship in the new season, then red will be accepted by fans all over the United States and the world. "