People pay more attention to the quality of life while pursuing a better life. In terms of diet, they used to eat well, but today they eat safer, healthier, more personalized and more ecological. In fact, every place has its own agricultural products and local specialties, so agricultural specialties are a very good industry positioning.

Second, the project introduction:

Mainly agricultural products, through our resource integration and packaging, agricultural products will become more cultured and more suitable for contemporary people's appreciation concept; Use new promotion methods and internet technology to promote, and strive to build a new integrated operation center for agricultural special products and build their own niche brands. (Don't think too much. We only integrate the supply with good quality and quantity, and don't make any mass brands. We will build a small platform and brand to serve the local area, and gain our own consumers and establish our own consumer groups through low-cost marketing and promotion. )

Three. Project background:

In the past, the slogan of rural areas was "If you want to be rich, build roads first". Now, with the rise and maturity of the Internet, many Internet companies have begun to pay attention to the rural market, and many rural Taobao companies have appeared, including Qihoo 360 Company. In the past few years, they have made websites to promote and manage tea for tea farmers, so the countryside is a huge treasure, and agricultural specialties are a great treasure in the countryside, but many farmers have insufficient marketing significance. They have treasures but don't know how to package and promote them, just as they are full of energy but don't know how to use them. Later, many Taobao stores bought from farmers, processed and packaged them, and then sold them through the Internet. Therefore, there is still a lot of room for integrating agricultural products for local promotion.

Fourth, establish the project spirit and impress others:

1. Finding markets for agricultural products is a good thing for farmers. We just want to help farmers to promote and find markets. As a farmer's child, I want to really do something for farmers.

2. To be an agricultural specialty, I want to share more rural treasures with you, and let consumers feel economically reliable through low-cost operation;

3. Be a minority, only do fine products, carefully integrate craftsmen into operations, carefully select and put the interests of customers first, which not only allows customers to enjoy benefits, but also allows customers to enjoy better and more fun products (we are not manufacturers of agricultural products, we are just reliable porters. )

4. We make every product a culture to make consumers feel more fun;

We should pass on these ideas all the time, let others feel the passion of awakening entrepreneurship, let more people feel that they are really working for farmers, which will make them more recognized and moved by us, and also convey our attitude, persistence and seriousness. In a word, products are a medium between us and consumers, and we show more spirit and attitude to consumers through products.

Operation introduction of verb (abbreviation of verb):

There are too many products that can be made in rural areas, and there are great differences between different places, so I won't talk nonsense and say dry goods directly. What is the product I choose? Idiot? .

1. If you purchase stupid eggs from farmers through offline channels, you can purchase them in small batches, make your own products first, and start with the operation of a special agricultural product;

2. If you have the strength, you can register a brand, such as? Idiot? This funny name will make people feel interesting and easy to remember. If you don't have the ability to register, you need to set a brand for your product first, so you don't need to register.

3. Make packaging with simple and environmentally friendly materials, such as kraft paper. This kind of packaging is eye-catching, simple and decent. We can tell stories to others through product packaging, so that more people can not only benefit from our products, but also understand the story of entrepreneurship. As far as packaging is concerned, I have a general idea:

The outer packaging is the top, and the inner packaging can be made of foam or hard paper. Put our calligraphy in each box (mainly to tell others the story of farmers, entrepreneurship, and thank consumers for their choice), so as to raise their purchase to the level of supporting farmers and entrepreneurs, and put a photo of the countryside inside, such as: stone mill, wheat field, harvester, poultry.

Six, about promotion:

The first product, exchange profits for traffic (change customers, change fans, because our purpose is to make fan economy, local fan economy).

The smallest and most grounded promotion method is to promote through WeChat, but it is not the kind of WeChat merchant who posts photos all day, but slowly accumulates customers through activities, pushes or other means, so the operating cost is low. The first product is to accumulate customers at the expense of profits, and edible products have a certain period. Of course, WeChat operation is also a skill. You can also make your own Taobao shop and let some uneasy customers trade through Taobao.