1, DM leaflet, the slogan of lowering the flag "Fold up and fold down, be polite and have a stone to accompany you every day", with the theme of Christmas New Year's Day as the main publicity leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product. 2, the image scene layout A, the shop stone jewelry is a specialty store, the store mouth and window are carefully arranged. There are two Christmas trees (both hung with candy), 10 meter ribbons, snowflake spray words, flags and trinkets taken from smallpox, and balloons are added at appropriate positions in front of the store. B. Dianshi Jewelry in Store is a store in Store, and its entrance will be carefully arranged. There are two Christmas trees at the entrance of the passage (candy is hung on both Christmas trees), flags and trinkets are hung on the ceiling of the store, and colorful flowers are as long as 10 meter. C, counter Dianshi jewelry store belongs to the nature of a counter. Due to the unified management of the shopping mall and limited space, a Christmas tree (candy hung on the Christmas tree) was set up at the entrance of the store, and flags and trinkets were hung on the ceiling of the store, with colorful flowers of 10 meter. 3. Festival image POP Festival image POP and DM single page are used at the same time, taking Christmas and New Year's Day as the theme, cooperating with holiday promotion activities, and increasing the main products in winter. Holiday discounts are used to reward guests, attract customers and form a strong visual impact. 4. Image Balloon This activity will be a good opportunity to publicize the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be used in the Christmas and New Year's Day promotions of Dianshi Jewelry, and all children who enter the store will be given image balloons. 5. Candy 65438+February 24.25,65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology. 6. Couple Package During this activity, Dianshi Jewelry specially launched a couple package, and all customers who buy couple clothes during the festival will receive a beautiful gift. 7. Gold Card Customers who spend over 1500 yuan at one time during the activity will be given a gold card and enjoy preferential treatment. (Original price of jewelry 1000 Yuan, 20% discount: 1500×50%×80%)8. VIP card customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a VIP card. (For example, the original price of jewelry is 50% off 1000 yuan, and 8.8% off: 1500×50%×88%)9. Customers who shop all over 500 yuan at one time will receive a beautiful gift. 10, overstocked goods can be discounted with a gold card. 2. Promotion budget 1, DM single page, flag flying A4 page 3000×0.50 yuan = 1500 yuan 2. Festival image POP(X frame) 1600MM×500MM 120 yuan×10 =128. Small gifts 10.00 yuan× 500 = 500 yuan 6, Christmas tree 12× 100 yuan = 1200 yuan 7, decorations 30 yuan×12 = 360 yuan 8, unforeseen expenses 2,000 yuan, total: 7,360 yuan.