Method 1: brainstorming.
1, find out the purpose of Chu's entrepreneurship. This core issue will determine the tone and content of the mission statement. Why did you start this company or organization? What is your vision? Knowing your purpose is the first step in a brainstorming meeting. You can also ask yourself the following related questions: Who are your customers and who do you want to help?
What role do you play in this industry or field?
2. Find out the characteristics that the company should have. The tone of the mission statement should conform to the company's unique personality and culture. Of course, you can also say that it is the "character" of the company. Think about what you want customers and other companies to think of your company, and then write down the language that best reflects the company's personality characteristics. You can think about the following questions: Is your company conservative or innovative?
Do you want the company to give people a playful and interesting feeling? Still don't think this is serious enough?
What is company culture? Is your company a company that needs to dress and has strict requirements, or is it a company where employees can wear jeans to work?
3. Discover the uniqueness of the company. The mission statement doesn't need to be a blockbuster and unique, just need to clearly express the company's goals and personality. However, if your company wants to do something unusual, then you should mention it in the statement. What is unique about the company? Write them in the mission statement!
4. List the specific goals of the company. Finally, the mission statement should include one or more clear goals: What are the company's long-term plans? In the short term? What is the most important task? Your goal should focus on topics such as "customer service", "occupying a specific market" and "improving people's quality of life".
While writing down the goals, don't forget the characteristics of the company. The two should take care of each other.
Method 2: Draft a declaration.
1. Define the company with feasible goals. I believe that in the previous brainstorming, you have produced many ideas. Now you have to choose the best and most interesting to express the core of the company and the value that the company can provide to customers. Here are some examples: Starbucks: "Our coffee. We have always pursued excellent quality and will always do so. We are committed to improving the living standards of growers and purchasing high-quality coffee beans through ethical procurement and careful baking. We are actively concerned about all this; Our work still has a long way to go. "
BenandJerry's ice cream: "product mission: to produce, distribute and sell the best quality pure natural ice cream and related products, and to promote the practice of enterprises concerned about the earth and ecological environment."
Facebook: "Give people the right to share and make the world more open and interconnected."
2. Add a specific and quantifiable description. You should avoid those ambitious, idealistic and untenable visions. In addition, those mission statements that sound like random combinations in the software generator will make people's eyelids sink and make the meaning of the mission statement impossible to realize. Rather than saying "we strive to make the world a better place", we should say which customers we want to make better. You can go back and look at your brainstorming notes to see if there are any ideas worth learning.
Instead of saying "We have been innovating products and making them perfect", you should truthfully explain the products that the company is developing and how to do the best in this field.
3. Add some personality to the company. Consider your language to reflect the company's personality and culture. If the company's style is serious and conservative, then the mission statement should use formal written language. If the company's style is playful and interesting, you can be creative in language and emphasize the company's characteristics. You can refer to the previous brainstorming ideas. Although words are important, the structure of the mission statement can also help you show the characteristics of the company. The mission statement of some companies begins with a word that condenses the company's mission, and then writes a sentence or two to explain it.
You can break down the mission statement into smaller parts. What is your product statement? What about the customer service declaration? If a particular field has a great influence on the company's image, then you can further elaborate the company's mission in this respect.
4. Avoid rhetoric. Too many adjectives will make the mission statement meaningless. "Our goal is to fully and collaboratively customize the new generation of multimedia licensing software." No one knows what this means! When writing your mission statement, you need to carefully choose words that have practical significance for you and the company. It should always be remembered that the purpose of the mission statement is to convey the real situation of the company. You need to truthfully express the facts you know!
5. Make sure the mission statement is not too long. Your statement should be concise, generally speaking, it should not exceed a short paragraph. This makes the manifesto easy to repeat, copy and show to others. Don't spoil the mission statement into a miscellaneous description, or you won't be able to explain it simply when others ask about the company's mission. If the mission statement can finally become the slogan of the company, that is the best.
Method 3: Finalization of the Declaration
1, let other members of the company also participate. If there are other employees in the company, they should also participate in the writing of the mission statement. Make sure that your mission statement accurately reflects the vision of people's company. If you read the written mission statement to employees and they look at you blankly, then you should consider revising it. Even so, it is difficult to write a short mission statement if others make too many suggestions. In this case, you don't need to modify all the parts unless other people's opinion is that the statement is not accurate or sincere enough.
Ask others to help you revise your mission statement and clear spelling and grammar mistakes.
2. Test the effectiveness of the mission statement. Put it on the company website and brochures, and find other ways to share it with interested people. What is the purpose of doing this? If you like other people's feedback, then the mission statement plays a role. If the mission statement confuses others, you can revise it. The mission statement should lead people to ask good questions because it can make people want to know more about the company.
3. If necessary, revise your mission statement. The company is always changing, so is the mission statement, instead of providing outdated or irrelevant information. You should revise your mission statement once a year to accurately reflect the current situation of the company. Although you don't need to start from scratch now, you still need to constantly evaluate whether the existing mission statement can still reflect the core and soul of the company.
Tips The mission statement of a school, church, non-profit organization or foundation is no different from that of a commercial company, and it needs a short and powerful statement.
The statement of the mission statement must be what you sincerely believe. Otherwise, colleagues and customers will find this problem immediately.
You can refer to other companies' mission statements for inspiration, but avoid plagiarism-the mission statement expresses your company, not others'.
Let everyone in the organization have the opportunity to contribute to the writing of the mission statement.
Warning: Don't stick to the old ways and don't keep pace with the times like many old companies. These old companies failed to find new opportunities, missions and goals in the era when carriages were gradually replaced by cars, and finally went bankrupt.
Make sure the manifesto is not self-deprecating or conceited. The mission statement should be based on reality, but at the same time it should show a certain purpose and be full of insight.
Try to avoid empty talk and don't brag about how great your company is.