Double 1 1 is of great significance to Alibaba. It is a key event to test the company's ability to improve in all aspects, and it is also a stage to show its empowerment to the outside world. Therefore, the final sales volume has always been the focus of double 1 1. Speaking of double 12, sales volume has never been the focus of pursuit, and similar data has never been published. Not only will it not be compared with double 1 1, but there is no year-on-year data.

Double 12 is to double 1 1 just like the Lantern Festival on the fifteenth day of the first month is to the New Year's Eve of the Spring Festival, leaving an unfinished ending. The Spring Festival is so lively and exciting, but the Lantern Festival is relaxed and happy, which makes people relax and step into the right track of the next new year.

Of course, for merchants, double 12 has some practical significance. Those manufacturers who sell out of stock in Shuang 1 1 can make up their positions after adding new products. Those businesses with poor sales of double 1 1 need to clear their positions through double 12 to minimize their losses. From this point of view, double 12 is the continuation of double 1 1, which is the residual temperature dissipation of buyers and sellers in shopping festival.