80% people want to own a small shop, be their own boss, get rich through hard work and realize wealth freedom!
Unfortunately, I don't know when the dazzling brand franchise industry was not so clean. There were scams, routines and pits everywhere, so that from the moment you signed the franchise contract, the distance between getting rich and going bankrupt began!
1. Let's start with two entrepreneurial stories of new retail industries.
A story is a fresh legend. On 20 17 and 1 month, Fresh Legend opened 14 stores to achieve breakeven. 20 17 years 10 months, 1 1, with an investment of 200 million yuan and a valuation of 1 100 million yuan. Later, people kept coming to visit, which provided capital for the expansion of the legend.
20 18 May, Xian Legend opened 58 stores in Hefei, and another 20 stores were under renovation. At the end of 20 18, Fresh Legend opened 120 stores in Hefei. According to the legend of fresh food, Hefei can accommodate 1 0,000 stores, with annual sales reaching10 billion yuan.
This is a successful new retail entrepreneurial story. Wang Wei, the person in charge of the company, said: "The narrow escape of entrepreneurs is not a narrow escape of business, but a narrow escape of people.
Wang Wei didn't lie. The legend of fresh food once lost hundreds of thousands every day. When burning money, money is worthless! It was not until the investment of 200 million yuan was obtained, and many investments were successively obtained, that the legendary burning of fresh food and the expansion of Zhang Zhilu began. In this regard, Wang Wei is grateful: "We are like children spoiled by God, and God sends people to save me every day.
Brand joining, like starting a business, is a narrow escape. Brand joining is also considered as a capital-intensive industry. The initial investment is large, and expansion depends on burning money. With a little carelessness, hundreds of thousands or even millions of small books can only be destroyed in an instant.
Another story is a rare friend invitation shortly after the plane crash. Xiansheng Youyou is a fresh brand in Hangzhou. It started from 280,000 yuan and opened 30 stores in less than one year, with a valuation of 65.438+05 billion yuan. At this time, Xianshengyou asked Zhang Zhihao, the brand controller, to expand in an all-round way, because he knew that these 30 stores were profitable in normal operation. How long will it take to earn 654.38+0.5 billion yuan?
Since then, Zhang Zhihao has embarked on burning money to expand Zhang Zhilu, burning money to advertise, subsidizing business to attract consumers, creating false prosperity to deceive franchisees, relying on disorderly expansion of retail funds, making up operating losses with franchise fees, ignoring business management, making the brand bigger and stronger wholeheartedly, and then selling the brand.
However, the capital market is not so easily fooled, and only those ignorant franchisees will be fooled by Zhang Zhihao. In the end, the search for capital failed, and he could only clear the field. Zhang Zhihao himself was imprisoned for illegally absorbing public deposits.
Zhang Zhihao didn't intend to run it well. He just wants to join the money circle. At the craziest time, he launched as many as a dozen brands to join. When management is not good, it should be to open up sources and reduce expenditure. Zhang Zhihao did the opposite, throwing money at advertising, and hangzhou east railway station advertised 8.6 million at a time. Everyone sighed, but he didn't agree. His theory is: "whoever heard of melatonin ten years ago, fools will recite advertising words ten years later, not just advertise every day."
In order to create a false and prosperous business phenomenon, Zhang Zhihao subsidizes businesses to attract consumers, charging 300 to 100, 3,000 to 1500, and even charging 1000 to 3,000. Recharge consumption is definitely a pit, just to pave the way for joining the chain pit to attract investment.
In addition, Zhang Zhihao painted a pie and shouted the slogan: 200 million yuan will be invested in 20 18 and 2 billion yuan will be invested in 20 19. A global supply chain will be built in the future. Sign the franchise contract today and split the bill tomorrow.
"From morning till night, investors, suppliers, old people and old women have been brainwashed for a day, just like crazy credit card investment, just like pyramid schemes. Participants recalled.
The insider said: "There are 500 participants, only 50 investors, and 450 people are entrusted, 1 10,000, just shouting orders. Zhang Zhihao had ulterior motives, and everything was a scam, which laid the groundwork for the subsequent collapse of the voice.
2. Back to the beginning of the new legend, when there was capital investment, Wei Wang said: "The project is still losing money, and the investment is meaningless. But Wei Wang promised: "If we open 20 stores and make ends meet, you can reinvest, but I want a valuation of 65.438+0 billion.
Wang Wei is sincere. Although it was a narrow escape, the legendary fresh food business was finally "born". The voice invited 30 stores to make a normal profit, with a valuation of 65.438+0.5 billion yuan. At this time, Zhang Zhihao was wrong. As he thought: 30 stores are making profits normally, when can they earn 65.438+0.5 billion?
Zhang Zhihao's wishful thinking is not for long-term operation, but to make the brand stronger and bigger, make the valuation bigger, and then sell it. Unfortunately, a group of franchisees and scattered investors were cheated, and professional investment institutions could not be cheated, resulting in no one taking over the mess and finally clearing the field.
Yes, it is not easy to make money normally. Different intentions, the results will be biased, first success and then failure, hurting many franchisees and investors. Looking back, fresh friends, please join in the most normal routine:
First, spend money on advertising.
Second, the project is well packaged.
Third, the prospect of painting big cakes to get rich is very attractive.
Fourth, investment promotion relies on brainwashing and group support.
Fifth, create the illusion of busy business.
Sixth, build more than a dozen brands to join.
Seventh, shout slogans, sign the franchise contract today and divide the money tomorrow.
Behind all these routines, you are lured to join, for your joining fee. Maybe Zhang Zhihao didn't take a fancy to your joining fee, so he also designed a chain cover, and the franchisee is just a pawn in the chain cover.
What he wants is to use your franchise fee to expand the store crazily, make a big brand, make a big valuation, and then find a pick-up man, be a shopkeeper of cutting hands, and make money by the way, or a lot of money.
Haha, how difficult it is to make some money in normal operation. It's different to circle money. It is very simple to create dozens of franchise brands and circle hundreds of millions a year.
4. Due to the existence of these pits in the franchise scam, there are variants of "zero franchise fee" and "franchise refund" in the current franchise scam. Knowing the above-mentioned pit of joining scam, you will definitely stay away from "zero joining fee" and "joining back money".
Someone has calculated an account, and the money cheated by the brand can open several chain stores. Is it worth it? Is it miserable?
Why are people repeatedly recruited to join the scam? In the final analysis, human nature is greedy, and everyone wants to take shortcuts, get rich overnight, and lie down and win. There is no easy money in this world. If there is, it must be a liar!
Joining the scam is a "sunk cost game". From the moment you sign in, in the eyes of brand franchisees, you are a little sheep, slowly cutting meat from you until you lose everything.
There may be a question in your heart: why should the state govern? Joining a scam is different from other scams. This is because swindlers make reasonable use of regulatory loopholes and legal loopholes, which is really difficult to manage. This is the bloody part of joining the scam: eating human steamed bread, you can't see blood.
I just want everyone to keep their eyes open. As I said, money is for professionals. If you only rely on courage and luck, it is tantamount to sending money to a liar.
This is why Xianshengyou invited brands to join, and many franchisees were pitted, but the capital market could not be pitted! Not all brand joining is a scam. Due diligence in the capital market is too far away from you, and you are not so professional, so my suggestion is:
If you really want to join a brand, then you'd better work in this brand for two months, instead of attending an investment promotion meeting, making a field trip for one day, and then patting your head and deciding to sign a franchise contract. Otherwise, when you become a leek, you will regret it!