I. Name of the competition
Kaifeng City "Huimin Optimization" Promoting Consumption Live Broadcasting Competition
Second, the theme of the contest
Rural revitalization "cloud" helps enterprises benefit the people and "postal" peers.
Third, organization
Organizers: Kaifeng Municipal Bureau of Commerce and Kaifeng Branch of China Post Group Co., Ltd.
Co-organizers: Kaifeng Network Economy Association, Huanghe Water Conservancy Vocational and Technical College and Kaifeng Technician College.
Co-organizers: Kaifeng voxel MCN Industrial Park, Henan Longfan Culture Media Co., Ltd., Henan _ China _ Film and Television Media Co., Ltd. and Yishiqi Digital Technology Co., Ltd.
In order to run the contest well, the organizing committee of Kaifeng "Huimin Optimization" on-site consumption promotion contest was established. The Secretariat of the Organizing Committee is located in the Municipal Bureau of Commerce, and is responsible for the organization of activities, the promotion and implementation of various stages, and the publicity of the competition.
Fourth, the competition time.
202 1 12.20—28.02.2022
Verb (abbreviation for verb) competition process
The activity is divided into seven stages: entry, activity promotion, on-site docking, contest start-up, contest conduct, contest selection, contest award and summary.
entrance registration
Taking the county as a unit, organizations, teams or individuals fill in the anchor registration information and preferred product information online or offline. Offline registration information is collected by the county commerce bureau. Online registration needs to pay attention to the official WeChat account of "Kaifeng Municipal Bureau of Commerce" or "Kaifeng Post Branch", scan the code to download the registration information, fill it out and send it to the mailbox of the Organizing Committee. After confirmation, the staff will notify the applicants and enterprises, which will be regarded as successful registration.
Event push
Kaifeng Daily, Kaifeng TV Station, Bianliang Evening News and other online and new media platforms, as well as online platforms such as official website and WeChat official accounts, the city's commercial and postal departments at all levels constantly pushed the information of the contest to create a strong atmosphere.
Real-time docking
The organizer will review the information of the registered preferred products and anchors. After the approval, the optimized enterprise will take the initiative to dock the participating anchors, and in the form of online contact or offline docking meeting, both parties will clearly define the expected product category, product price, live broadcast platform, promotion form and other contents of docking anchors, and sign a live broadcast cooperation agreement.
Start of activities
65438+1October 10 at 9: 00 am, the launching ceremony of the live broadcast contest was held, and the leaders of relevant units, representatives of preferred enterprises and anchor representatives spoke. The merchant and the anchor signed a live broadcast cooperation agreement. The organizer announced the start of the activity. Invite relevant departments and media to attend the meeting.
The activity is in progress.
The contestants broadcast live products through the sales platform. Every live event needs to be attended with a unified theme and logo according to the requirements of the organizing Committee, and the background information of each event should be captured and saved for the organizing Committee's statistics.
Competition selection
After the cut-off date of the live broadcast contest, the organizing committee of the contest will draw up the award rules according to the different weights of the players' praise, fan growth, sales volume and sales volume within a time period, and make a comprehensive score and evaluation. Finally, five awards were selected, namely, popular anchor award, talented person award, excellent organization award, product selection award and "green packaging" award.
Summary of awards and activities
In late February, an award ceremony was held for Kaifeng's "Huimin Optimization" live broadcast competition to promote consumption, and the results of the competition were summarized.
Four. Participants and conditions
Participants: the person in charge of the e-commerce park, the live broadcast team, e-commerce enterprises in counties and districts, students in border colleges and universities, network celebrity anchors, short video experts, the first resident secretary, people engaged in webcasting, teams and individuals interested in live broadcast, etc. You can sign up
Entry conditions: Participants should be at least 18 years old, with civil capacity, positive energy, good conduct and no criminal record or bad record on the live broadcast platform.
Verb (abbreviation for verb) enters
Focusing on supporting agriculture and promoting agriculture, helping rural revitalization and helping the poor through consumption, all counties and districts fill in Annex 3 "Registration Form for Preferred Products of Live Broadcasting Competition", and recommend products not less than 10, and submit them to the Organizing Committee for selection.
Sixth, the award setting
1. anchor awards: set up three popular anchor awards and issue certificates and trophies; Six winners, with items, certificates and trophies; A number of excellent anchors will receive certificates.
2. Organization Awards: A number of outstanding organization awards, certificates and medals.
3. Enterprise Awards: Three product awards and three "green packaging" awards were selected, and medals and certificates were awarded.
All award-winning units, teams and individuals will be given priority in the annual evaluation, e-commerce division and other related certificates and qualifications.
Seven. any other business
1. Award rules, corporate anchor cooperation agreement, etc. Subject to the release of the organizing Committee.
2. The contest follows the principles of fairness, justice and openness. If the contestants are found to have illegal behaviors such as malicious brushing, fraud, false propaganda, etc. during the competition, as well as contents that damage the social image, the organizing Committee of the competition will immediately cancel their qualifications and notify the relevant departments for further handling.
3. The organizing committee of the contest has the final right to interpret this contest.
Contact information:
Kaifeng Municipal Bureau of Commerce, Congle, 2277 18 1 1
China Post Group Co., Ltd. Kaifeng Branch, Zhang Jinan, 23883396.
E-mail :kfzhangjinan@henan.chinapost.com.cn.
Attachment:
Attachment 1: list of organizing committees of the live broadcast contest. docx
Attachment 2: Registration Form of Live Broadcast Contest Anchor. xlsx
Attachment 3: Registration Form for Preferred Products of Live Contest. xlsx
Attachment 4: QR code for registration of live contest. document
Attachment 5: Uniform logo.docx for live broadcast contest activities
Kaifeng bureau of commerce China postal group co., ltd. Kaifeng branch
202165438+February 20th.