The digital transformation of the real estate industry empowers users with platform, ecology and autonomy, integrates the scattered business management data of various systems, establishes a visual platform for digital operation of the whole bank, and realizes business-oriented management data aggregation.

Analyze and visualize the data in a centralized way and instrumentalized means, realize the problem-driven management mode in a way of "supervision, management and control", realize active operation and efficient operation, tap the value of data, make data effectively drive commercial operation and management decisions, and help the digital transformation of the real estate industry.

Digital application scenarios:

Digital Application Scenarios: Marketing, Community, Commerce and Architecture In the current process of real estate digitalization, the smart marketing and property listing tide related to strong sales performance, the smart community with relatively mature membership system, and the only way for real estate "manufacturing" in smart buildings have become the hot spots of real estate digitalization.

Smart Marketing: The core of smart marketing is online sales and closed loop. Real estate enterprises acquire new users through cooperation with third-party platforms, and use big data technology to model users' personal information, consumption habits, asset reserves and other labels, thus accurately depicting customer portraits. After building a customer management system and a self-built traffic pool, the closed loop of user service is realized.

Smart community: The core of smart community is to open community operation and maintenance data, connect multi-dimensional collaboration within the group in series, ensure organizational collaboration and project collaboration from the top design, link multi-format businesses, integrate applications between devices, and realize multi-dimensional data opening.

Smart business: The core of smart business is to apply big data precision marketing, attach importance to existing members and new operations, realize multi-directional data access, and finally form a closed loop of "full consumption cycle". Smart building: Smart building is transitioning from point innovation to deeper and more normal development, and the future will be efficient, systematic and cohesive.