Iron powder is a more advanced name than fans. If Taobao Live wants to harvest more such fans, it needs to constantly update the content of Taobao Live, so as to gradually make more and more iron powder.

Taobao Live is a live broadcast platform launched by Alibaba. Its positioning is "consumer live broadcast", and users can buy it while watching. Coverage includes maternal and child, beauty and so on. Positioning as "consumer live broadcast" mobile phone Taobao platform. As of June, 20 16, the female audience is absolutely dominant, accounting for about 80%, and not only watch the live broadcast from 8: 00 to 10 every night.