Personal goals and work plans 1 In the year of XX, relying on the accumulation of previous years, it has entered the fast lane. In order to achieve stable benefit growth, it is presented to customers with a brand-new attitude. After a more vibrant and energetic workshop is perfected, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For all departments, it is both a kind of pressure and a kind of motivation to improve the management level in an all-round way and keep up with the development pace of the company. In order to achieve the overall management goal of the company's 20xx, the factory department has formulated the following 20xx work plan.
1. According to the work situation and shortcomings this year,
Combined with the company's current development situation and future trends, the human resources department plans to carry out 20xx work from nine aspects:
1. Further improve the organizational structure of the company, clarify and distinguish the powers and responsibilities of various functional departments, strive to realize the scientific application of the organizational structure, stop major adjustments within three years, and ensure the company to operate under the existing organizational structure.
2. Complete the job analysis of each position in the company to provide scientific basis for talent recruitment, salary evaluation and performance appraisal;
3. Complete the daily recruitment and distribution of human resources.
4. Carry out salary management, improve the salary structure of employees and implement a scientific and fair salary system;
5. Fully consider employee welfare, do a good job in employee motivation, establish an internal promotion system, do a good job in employee career planning, cultivate employees' sense of ownership and dedication, and enhance enterprise cohesion.
6. On the basis of the existing performance appraisal system and referring to the performance appraisal methods of advanced enterprises, improve the performance appraisal system and run it normally, and link it with salary. So as to improve the authority and effectiveness of performance appraisal.
7. Vigorously strengthen the training of employees' post knowledge, skills and quality, and increase the development of internal talents.
8. Establish internal vertical and horizontal communication mechanisms, mobilize the subjective initiative of all employees of the company, and establish harmonious internal relations. Brainstorm ideas and serve the development of enterprises.
9, completes the personnel turnover rate control and labor relations, dispute prediction and processing. It not only protects the legitimate rights and interests of employees, but also maintains the image and fundamental interests of the company.
Second, increase personnel:
(1) Front desk: There are three front desks, which are responsible for different areas.
(2) Workshop management personnel: 1 workshop administrative supervisor, 1 technical supervisor, about 3 electromechanical maintenance team leaders.
Third, strengthen personnel quality training.
Complete the recruitment and training of personnel needed in various regions before the Spring Festival, so as to fully ensure the quality of personnel during the implementation of the new management system in 20xx. Choose carefully, hire grass-roots managers carefully, and don't make up the numbers.
Fourth, strengthen talent assessment.
In terms of staffing, resource guarantee, performance appraisal, etc. , formulate detailed rules to ensure this work from the system. According to the actual situation and existing problems in various regions, targeted analysis and research are carried out to urge them to establish and improve management in a short time according to regulations.
5. Strengthen market research. According to the information provided by the business department and the company's business progress in various regions, a special person (part-time) will conduct full market research on the development status and potential development trend of business in various regions. Get first-hand information through investigation, so as to be a good consultant for the company to explore new markets in various regions.
Sixth, brand promotion.
1. In order to further "revitalize" the brand and expand the market share after revitalization, in 20xx, the company took advantage of the east wind of reconstruction and initially considered upgrading and expanding the brand to create more market space, thus laying a solid market foundation for a higher level.
2. Further improve internal management and publicity. Make and install publicity banners or billboards at each site to show the strength of the enterprise on site; Timely production of new achievements and promotional materials of enterprises
3. Strengthen professional knowledge training and quality education for external contact personnel, establish a good corporate employee image and corporate culture connotation, and leave a beautiful and profound impression on everyone who comes into contact with our factory, so as to have a clearer and deeper understanding.
Seven, customer reception
Guest reception is still one of the priorities of the business department. Doing a good job of guest reception is the necessary premise and foundation of business contact. According to the relevant regulations of the company, it is an important topic that the business department must seriously study and discuss to do a good job of guest reception with good quality and quantity. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge. Without in-depth study and discussion, it is impossible to make the work perfect.
Therefore, business departments should work hard on methods, steps and details. If you want to spend less money without affecting the reception effect, you should know more about each other's life experience, humanity, way of doing things, style of doing things, enterprise value orientation, business philosophy, product characteristics, industry status and so on. Carefully study, analyze and ponder the arrangement of the schedule, so that every guest can have a comprehensive, clear and in-depth understanding in the shortest time, show the greatest sense of identity with the revitalized products, and have enough interest in management mode and corporate culture.
20xx Personal Work Plan and Goal 2
Annual theme:
Control the preparation work before the brand goes public, set up sales network channels and set up sales teams to achieve the performance target of 6,543,800+5,000 in the current year.
Work focus:
1, constantly improve the formation of sales network channels according to sales targets.
2, according to the requirements of the company's profits, improve the product positioning cost accounting.
3. According to the requirements of market operation, improve brand building, promotion and publicity.
4. Ensure that all tasks are completed, the team is formed, and the responsibilities of personnel at all levels are clear.
I. Work objectives
1. Work direction and focus
Job orientation:
Through the continuous analysis, understanding and understanding of the high-end rice market, formulate and implement a reasonable brand promotion plan, organize various preparations before the product goes on the market, establish sales network channels at all levels, achieve the set goal of selling 200,000 kilograms of profit of 6.5438+0.5 million, and establish an initial sales operation team.
Work focus:
1, according to the company's sales target, achieve the sales target of 200,000 Jin and 5 million by March of 20xx.
2. According to the company's profit quota plan, it will bring the company a profit quota of not less than 6.5438+0.5 million before March 20xx.
3. According to the requirements of market operation, complete the formulation and implementation of marketing strategies such as physical store, network and group purchase. , and ultimately produce established sales.
4. Improve the formation of marketing team, and complete the initial formation of marketing team, including network, channels and promotion personnel.
2. Keywords of the year
System implementation, goal completion, specialty and efficiency, supervision and control.
3, the overall goal
Focusing on the goal of completing the company's profit of 6.5438+0.5 million, we will improve marketing, product sales, profit decomposition and team building.
4, department functions:
4. 1. Formulate the company's development strategy and sales strategy, and formulate and organize the implementation of a complete sales plan;
4.2. Develop high-end rice business and establish good cooperative relations with customers and the same industry;
4.3. Formulate the annual sales expense budget, and guide and control the direction and progress of marketing work;
4.4. Decompose sales task indicators, formulate assessment methods for responsibilities and expenses, and formulate and adjust sales operation policies;
4.5. Establish a high-end industry customer database to understand the current situation and possible needs of users of different sizes;
4.6. Organize all departments to formulate various sales methods and complete sales plans and payment tasks;
4.7, sales team building, to help establish, supplement, develop and train the sales team.
4.8. Preside over the negotiation and signing of major marketing contracts of the company;
4.9. Conduct customer analysis, tap user needs, and develop new customers and new market areas.
Two. overall goals
Grasp and control the market of the marketing department, and achieve the annual sales target (before March of 20xx) with a profit of 6.5438+0.5 million (to ensure a sales volume of 5 million kilograms).
1, Qingdao confirmed the distribution of customers, and received orders of more than 200,000 yuan before March of 20xx. ;
2. Online sales of165438+ products were officially launched on 10, with sales of 65438+ten thousand yuan in March of 20xx.
3. Group purchase and membership sales will reach the target of 4.7 million in March of 20xx.
4.* * * The total weight is 200,000 Jin: 26,000 Jin in Yue Guang, 37,000 Jin in Jin Dong and 0/37,000 Jin in scented rice.
Planting: 60 mu in Yue Guang, 60 mu in Jin Dong, and 0/80 mu of fragrant rice/kloc.
Per mu yield: 500kg in Yue Guang, 700kg in Jin Dong and 900kg in fragrant rice.
Three. Operational measures-safeguards for work efficiency objectives
1. Formulate the company's development strategy and sales strategy, and formulate and organize the implementation of a complete sales plan;
(1) In the year of 20xx, due to the limited output, Qingdao, Shandong Province was determined as the region to establish the terminal sales model. Complete the signing of the seller and the entry of the store half a month before the product goes on the market.
(2) Complete the online shop construction before 20xx11month, and the products can be sold in the company's online shop immediately after listing.
(3) 3) Determine the group purchase customers before 20xx65438+2 months to ensure the demand quantity of the enterprise's own customers.
2. Develop high-end rice business and establish good cooperative relations with customers and the same industry;
(1) Visit customers who deal in high-end rice and agricultural products to gain product marketing knowledge.
(2) Keep in touch with rice processing enterprises and agricultural product distributors, and choose OEM cooperation later.
3. Formulate the annual sales expense budget, and guide and control the direction and progress of marketing work;
(1) Determine the sales network fees of physical stores and online stores.
(2) Determine processing, packaging, logistics, personnel and other expenses to ensure that the company's net profit is above 30%.
(3) Calculate other expenses clearly and carefully, try your best to reduce costs and control unnecessary expenses.
4. Decompose sales task indicators, formulate assessment methods for responsibilities and expenses, and formulate and adjust sales operation policies;
(1) Complete reasonable product positioning and pricing at all levels, with an annual sales target of 5 million (before March of 20xx) and a profit of 1.5 million. Sign the dealer's sales contract and make reasonable annual, quarterly and monthly sales rebate.
(2) Decompose the sales objectives of each sales channel, accurately calculate the expenses incurred, and minimize the expenses of processing, logistics and labor.
5. Establish a high-end industry customer database to understand the current situation and possible needs of users of different sizes;
(1) Establish a membership system for high-consumption people.
(2) Interact with high-end consumption places to attract the attention of high-consumption people.
(3) Organize the establishment of group purchase system for enterprises and institutions.
(4) Do a good job in holiday gift promotion.
6. Organize all departments to develop various sales methods and complete the sales plan and payment collection tasks;
(1), Tasting: Organize promotional activities in high-end stores and conduct free goods tasting activities for shoppers. Interested buyers leave contact information. At noon, we will have a tasting in an upscale office building.
(2) Gifts: joint activities with high-end shops and clubs. On the same day, we will buy 5,000 yuan of goods and give a bag of rice, and members with annual sales of 50,000 yuan will give a bag of rice, focusing on developing into our own members and giving rice membership cards.
(3) Online stores can provide activities such as postage, buying gift boxes, and sending clothes home.
(4) Media advertisements emphasize the supervision, cultivation and cultivation of Academician Yuan Longping.
(5) For distribution customers, the principle of first payment and then delivery is basically adopted, and monthly sales targets are set to complete the payment collection task.
7, sales team building, to help establish, supplement, develop and train the sales team.
Complete the recruitment of Qingdao 1 regional manager and 2 long-term promoters.
8. To preside over the negotiation and signing of major marketing contracts of the company;
(1) Complete the contract formulation and signing of dealers at all levels.
(2) Complete the contract signing of the manufacturer's processing.
(3) Complete the signing of the subcontracting work of the packaging manufacturer.
(4) Complete the signing of perennial customized product contracts for large enterprises and gift companies.
9. Conduct customer analysis, tap user needs, and develop new customers and new market areas.
(1) Formulate marketing plans for sales through different channels.
(2) Meet the reasonable needs of different users.
(3) Explore the markets outside Qingdao and the whole country, and expand the omni-channel marketing system of regional markets.
Fourth, the key work arrangements
3. Section III:
(1) Determine the rice cost, packaging, labor, transportation, warehousing, marketing, promotion, publicity and other expenses, and then set reasonable sales prices for customers at all levels.
(2) Determine different levels of packaging, including material, quantity, material, QS, barcode, enterprise qualification, etc.
(3) Determine the establishment of the company website, online shop, WeChat and Weibo.
4. Section IV:
(1) Qingdao Hisense and Jiashike enter the site.
(2) Signing and execution of distribution customer contracts.
(3) The products are officially listed, and each channel generates sales volume, reaching the initial payment target.
(4) Organize product promotion through various channels to ensure that products are welcomed by people.
Verb (abbreviation of verb) risk and prevention analysis
1. Job performance risk
Product output, product quality, processing quality and packaging quality
Preventive measures:
1, communicate with the production department to clarify the output of each variety;
2. Communicate with the production department to clarify the quality standards of each variety;
3. Communicate with the production department to make clear the rice yield, broken rice rate and smoothness of each variety;
4. Strictly control the quality requirements of packaging materials delivered by the packaging company every time, so that the paid-in quality is not lower than the sample quality.
2. Managing risks
Trademark registration, QS certification, bar code application, enterprise qualification audit.
Preventive measures: urge and cooperate with relevant personnel of the company to submit the above required qualifications to relevant government departments for certification and audit before mid-June 10 to ensure the smooth listing of products.
Development planning of intransitive verbs
1. Short-term goal:
Job objective: marketing manager
Skill goal: complete all the work before the product goes on the market and achieve the sales target of 200,000 kilograms and 4 million yuan.
2. Medium-term objectives:
Job objective: sales director
Skill goal: complete the creation of famous brands in Shandong Province and achieve sales of more than 300 million yuan.
3. Long-term goals:
Work objective: Director of Rice Industry Group
Skill goal: Complete the creation of national famous brands, with sales exceeding 65.438 billion yuan.
Seven. Department organization structure 1. Organization chart
2, the department post function marketing manager job responsibilities:
1. Complete the related work of formulating enterprise product VI.
2. Complete the signing of dealers and the establishment, arrangement and implementation of sales channels.
3. Complete the formulation of reasonable product positioning and prices at all levels, and achieve the sales target of 5 million yuan in annual sales (before March of 20xx).
4. Complete the formation of the sales team.
5. Complete product promotion and promotion activities.
Responsibilities of Regional Sales Manager (1)
1. Complete the establishment of regional market distributors.
2, into the daily management of promotional personnel.
3. Complete the promotion and publicity of the regional market.
Job responsibilities of online sales staff: (1 person, Kouzhen has joined the job)
1, complete the daily maintenance and sales of websites and online stores.
2. Complete online publicity work such as Weibo, WeChat and Post Bar.
3. Complete regular return visits and sales of members.
4. Complete the temporary work arranged by the company.
Job responsibilities of promoters: (2 for long-term promotion) (4 for short-term promotion)
1. Complete the daily sales of the store.
2. Complete product shelf display, order follow-up and inventory monitoring.
3. Complete the monitoring and information collection of competitive products.
4, complete product tasting, giving and other publicity work.
The second part of personal goals and work plan follows the work at the end of 20xx, which is about to begin, and also sets the personal artificial goals of the secretary in 20xx. The new year is the second year for the branch to catch up with its rivals, and it is also a crucial year for the company to make achievements. In view of the growth goal of the company, it will take strengthening and improving its comprehensive essence and skills and constantly seeking innovation and change as the main purpose of the company's expansion.
1. Draft company leaders' speeches and reports, record leaders' speeches sensitively and meticulously, and organize them systematically and accurately in written form in time; Work report consultation, work planning, work summary, relevant documents and correspondence submitted and distributed in the name of the company. Make the work more systematic and comprehensive, and record the process in detail, which is not only convenient for review, but also prohibited from making mistakes.
2. Collect and summarize the company's comprehensive administrative work planning, summary and other materials, and compile and classify them. All kinds of documents and materials are not only arranged in written form, but also stored in the form of computer files. In the process of formulating, inspecting and evaluating the company's rules and regulations, we also constantly strengthen our understanding of relevant standards and policies, and make good use of them in specific work to treat them with a more meticulous and exemplary attitude.
3. Help leaders prepare for office meetings, company-wide administrative meetings and large-scale comprehensive activities, strengthen similarity and mutual assistance with all parties, establish excellent cooperative partnership, further improve the benefits brought by various activities to the company, and help leaders seek longer-term growth space. Make records, draft notes, check and supervise meetings and resolutions, and make detailed work plans to make the work proceed in an orderly manner.
4. Grasp the standards, make good use of policies, and start strictly to help lead the company to do a good job of checking the company's official documents.
5. Further strengthen the signing, registration, transmission, reminders, filing and concealment of company official documents.
6. Other work assigned by the leaders will be handled in a timely manner based on the principle of precision, meticulousness and accuracy.
Personal goals and work plan 3 With the implementation of the No.1 Document of the Central Committee in 20xx, with the care of the bureau leaders and the efforts of the company's leadership, and with the close cooperation of all departments of the company, 20xx was a bumper year for our company, with an output value of over 100 million yuan. Looking back on 20xx years, it seems like yesterday. I do my best for the development of the company, and my personal working ability has also been greatly improved. But I am also clearly aware of some weak links in our business department and my personal shortcomings. In order to do a better job, on behalf of the business department, I would like to discuss the work direction and objectives of the business department in 20xx, as well as my personal work plan and objectives.
Complete the total output value target set by the company, 30% of the total output target in the first half of the year and 70% in the second half of the year.
First, business department personnel should strengthen knowledge learning and strengthen coordination with various functional departments of the company.
1, obey the leadership of the company, and earnestly implement the instructions and tasks given by the leadership.
2. Strengthen the study of bidding related laws and regulations, pay close attention to new bidding policies and bid evaluation methods, learn lessons, master bidding skills, and avoid bidding risks.
3. Coordinate the pre-settlement association. Strengthen the communication and control of bid unit price and total bid price in bidding quotation, master the skills and be responsible for the cooperative units or individuals. Strengthen the inspection to avoid the failure to achieve the expected results and losses to the company due to the wrong bid quotation. Provide the information of the winning project, cooperate with the pre-settlement department to track the project for settlement business, and generate income for the company.
4. Coordinate and cooperate with the office. Strengthen contract management, and the business department establishes contract files. I am personally responsible for tracking the implementation of the contract, especially the projects outside our county. Timely urge the project department to provide a complete set of completion acceptance data to the company for the record.
5. Coordination and cooperation with the company's financial department. Provide information and assist the finance department to collect the qualification fee, bidding fee and management fee of the winning project. For projects outside the county, the management fee is charged at one time, which reduces the company's risk. Understand the wage payment of migrant workers in engineering projects. If the project department is in arrears or fails to pay in time, feedback the information to the finance department in time so that the company can take remedial measures.
6. Coordinate with the Safety Association, pay attention to the progress, quality and safety of each project, and timely correct the projects that deviate again. We cann't implicate the company.
7. Cooperate with company leaders to strengthen personnel training, encourage company employees to study hard, and speed up the declaration of water conservancy professionals with intermediate titles. At present, there is a special shortage of water conservancy builders, and it is an important job for business departments to mobilize company employees to conduct textual research. The increase of water conservancy builders makes our company more advantageous in the market competition. It also laid the foundation for the application of our company's second-level qualification.
Second, foreign cooperation and project pursuit.
1. Focusing on the company's overall goals and tasks, and taking the company's leadership and business philosophy as coordinates, strengthen the bidding information collection, intensify the bidding for projects without obvious thresholds (such as land consolidation projects), communicate with employees with strength and project action ability in time, actively participate in competition, and generate income for the company.
2. Actively strive for projects other than housing construction projects that are not mortgaged outside the county.
3. Strengthen communication and cooperation with brother units, and strive to win the bid for the Huitong and Tongdao water conservancy projects on the premise of maintaining the county market.
4. Establish credit files of cooperative business units or individuals, strengthen cooperation with reputable partners, avoid cooperation with units or individuals with poor reputation, and avoid risks.
Third, my personal plans and goals.
1, implement the objectives and tasks assigned by the company leaders, and finish them on time with good quality and quantity. Report more and ask for instructions. In order to avoid losses and unnecessary troubles caused by inexperienced and unauthorized decision-making.
2. Set an example, go to work on time, go on business trips or ask for leave in advance. Don't do personal things or play games at work.
3. My college diploma is coming to the examination period for first-class construction engineer and national cost engineer. Therefore, I will use all my spare time to strengthen my study, and strive to get a first-class municipal construction engineer and national cost engineer within three years, so as to facilitate the bidding work of the company.
As the saying goes, "Unity is strength, Mount Tai is overwhelming", and our team is cohesive and effective.
Finally, on behalf of the business department, I wish our company a prosperous business in the new year under the leadership of the company leaders!