1. Social media platform: publish pictures, videos or text content related to lotus root on social media platforms such as WeChat, Weibo and Tik Tok to attract users' attention and interaction;

2. E-commerce platform: set up lotus root related stores on e-commerce platforms such as Taobao and JD.COM, and publish the introduction, efficacy and eating methods of lotus root products to guide consumers to buy;

3. Brand official website: Publish lotus root-related information, product introduction, eating methods and other copywriting in lotus root brand official website to enhance brand image and popularity;

4. Activity promotion: in the activities related to lotus root, release activity copy to attract users' participation and attention, and improve brand exposure and user stickiness.