The goal of e-commerce is to sell products to consumers to attract more customers.

The goal of WeChat business is not only to sell products, but also to develop offline agents, who then sell products to customers.

2. The feedback mechanism is different.

E-commerce stores have corresponding credit ratings, and every consumer can reflect the relatively effective quality of goods.

In the WeChat business, buyers can't see real and effective product evaluation.

3. The payment mechanism is different.

Alipay in e-commerce payment can play a regulatory role between buyers and sellers, effectively ensuring the after-sales of products.

Wechat business has no guarantee and no third party, so consumers have a high risk factor when buying goods.

Baidu Encyclopedia-WeChat business

Baidu encyclopedia-e-commerce