The so-called "alpha girl" is a new generation of women, who have independent ability and love to dress up and quickly become a new force in the commodity market. Alpha girls bring unlimited business opportunities, from cars to cakes and sweets. Businessmen have been courting, and financial enterprises have also taken a slice of it, vying for the banknotes in new women's handbags.

Alpha girls are a new economic force, and they don't like to be brave in front of men, nor do they deliberately shout slogans such as equal pay for equal work for men and women. In character, they are as mature and independent as strong women, but their attitude towards both sexes is obviously much gentler. The most special thing about alpha girls is to enjoy the difference brought by female identity. For example, women have a small appetite, and they emphasize exquisite and tasteful eating.

Alpha girls are not only female college students, but also young women in the workplace. Alpha girls like to participate in different social activities and are very interested in investment, which stimulates major banks to launch new products to cater to them.

Private lending business is not far behind. Daewoo Investment used Jin Baojing, an actress who once played an alpha girl in TV series, in advertisements, breaking the tradition of using only male models. Cosmetic brands, such as Lan Zhi and Hera, also focus on this market. Analysts of Samsung Economic Research Institute pointed out that Alpha girl marks a new female consumer group, and companies that can't seize the business opportunities of Alpha girl in the future will be losers in the marketing war.