After the collection of creative works, the outstanding works in the primary election are now announced:
Scheme No.1
Name: Braised Duck
Creative explanation: From the literal structure of the word "braised duck", there are two understandings of "braised duck" or "braised duck". I don't know what kind of publicity strategy you need to adopt, but I want to highlight the advantages of your product. If the marinade in your company's secret recipe for braised duck is unique, then the word "braised duck" can highlight such a selling point. When people read the word "braised duck", they will soon think that the "braised duck" in "braised duck" may contain "mystery", and when customers taste your company's products, that unique flavor,
And if your company has a good advantage in the source of braised duck, just like the brand "Zhou Hu Duck", which gives people the impression that its source of duck is Hu duck, then it is also a good choice to use "bagged duck" for publicity.
To sum up, there are two possibilities, so the name "stewed duck" is recommended.
Advertising language: a braised duck, a braised taste.
Creative description:
Advertising language should be within 10, with simple and symmetrical structure, which is easy to make people feel catchy and impressive. Moreover, this slogan is more like a kind of "feeling after tasting", like a customer who has tasted "braised duck", and the real and practical feeling from the heart after tasting it.
Option 2
Name: Tianweimei Braised Duck Shop
Advertising language: Eat delicious braised duck to add some delicacies to life. Or just one sentence: add some delicious food to life!
Communication value: the name is simple and easy to remember, which makes people want to eat, and renders the umami flavor of braised duck. The word "Tian" is the highlight of the whole name, which plays the role of finishing touch and makes people feel that it has really changed the taste of life. I heard you say that you want to open a chain store. Since we want to make our career bigger, we must have a feeling of being easy to understand and enjoying life, not only in food, but also in life, which will change people's mood.
As for the design of advertising words, I have seen many famous fast food advertisements, such as McDonald's and KFC. Their advertisements are classic, creative and well expressed. I use McDonald's advertising words for reference. "With McDonald's, life will be better." I think my advertising slogan is good, "eat delicious braised duck and add some food to life." Simple, atmospheric and expressive.
Generally speaking, the name is very kind and close to life. As a catering industry, it is easier to be accepted and publicized.
Option 3
Name: Duck Food Generation
Creative explanation: the representative and spokesman of duck food means that the duck products in chain stores are delicious and well-known brands; Eat duck, our older generation. Metaphor is rich in nutrition and rich in life.
Advertising language: in the era of elegance, elegance is the master!
Scheme 4
Name: Ya Xi Ya
Creative explanation: Xixi means big miss (the dialect of "eating") and also means happiness. "Duck, duck" means eating ducks happily.
Advertising language: Where do you want to eat ducks? Duck x, duck west!
Option 5
Name: Lu Huixiang.
Creative description: braised pork is fragrant and memorable.
Advertising language: the choice of going back again and again!