The success of pickup trucks in China is attributed to containers, and the failure of pickup trucks in China is also attributed to containers. Why do I put forward a contradictory statement? Because most domestic consumers who choose pickup trucks use pickup trucks as a productivity tool to pull goods. The attribute of Picarat goods successfully encircled a part of the crowd, which is the embodiment of its success.
The property of "pulling goods" also ruined the pickup truck. In many people's minds, pickup trucks represent "low end". It's hard to hear, but it's really a problem. How to break this limitation and make people who don't know about pickups fall in love with pickups, we should start with containers and tell them that containers are not only used to pull goods.
In fact, there are many cars that can replace pickup trucks in China, such as the familiar Jinbei and micro-cards, but why do so many people choose pickup trucks? This means that pickup trucks are more versatile than other models.
The versatility of pickup trucks is reflected in three aspects. The first pickup truck has a passenger compartment, so there is not much difference between taking a pickup truck and taking an SUV. The comfort of high-end pickup trucks has reached the level of passenger cars; The second pickup truck usually adopts a non-loaded body, and the girder is essential. The existence of the girder makes it stronger, and it can be used to hoist buses with loaded bodies in terms of load-bearing, traction and off-road ability. The third and most important point is that pickup trucks have containers, so that pickup trucks can not only pull goods, but also have more possibilities for us to explore.
At present, the pickup trucks built by independent brands are becoming more and more high-end, and even the Great Wall Gun pickup truck, Jiangling Domain Tiger 9 and other models have been equipped with L2-level automatic driving function. Manufacturers try their best to make pickup trucks have the same status as passenger cars and remove the low-end image of pickup trucks in people's minds. Of course, the effect is there, but it is only limited to the product level, and some of them treat the symptoms rather than the root cause.
In order to solve the problem, we must start with containers and let everyone know that containers are not only used to pull goods, but also the containers of pickup trucks can provide unlimited possibilities. Let the container become an extension and change the lifestyle of many people. This lifestyle can be pragmatic or tall. When more and more people know that containers can still play like this, the status of pickup trucks will change dramatically, and the slogan of "making pickup trucks popular" can be realized.
To change this situation, pickup truck manufacturers should take the lead in launching containers, expanding the original accessories and creating various modes of travel that passenger cars cannot. Let me briefly talk about it.
Going to road trip is a common way for urbanites to pursue nature, but now going to road trip is more traditional, and finally accommodation will be solved through hotels and restaurants. For people with deep experience, they are users with camping needs. In this case, it is usually necessary to put things in the trunk with big bags and small bags. Even in this case, it is impossible to provide convenient and comfortable camping conditions.
Hellwig's camping accessories for Ford Ranger are very practical. This set of accessories provides a container rack and expands the functions of tents, water and electricity systems, cooking systems, storage spaces and so on. Around the container rack, it basically meets the needs of camping, and the whole set of accessories is more organized to use and more convenient to operate than turning things over from the trunk. Not only that, roof tents are safer than floor tents. If domestic pickup truck companies can also launch such original factory solutions, I believe it can promote the development of pickup truck camping culture and let more people know that pickup trucks can still play like this.
There are a large number of cyclists and motorcyclists in China, who are more receptive to new things and have a wider range of ages and industries. They are much bigger than those who have a relatively fixed circle of girls, and the proportion of rich people is also very large. According to my observation, most autobots ride in teams, and the cycling teams with better conditions will be equipped with logistics support vehicles, including Ford Transit or luxury RV, with spare bicycles, water, food, medical care and other items. This level of logistics vehicles, the average team can not afford. If a small team uses pickup trucks as logistics vehicles, the cost will be much lower and it is very practical.
If pickup truck manufacturers introduce fixed accessories for bicycles, motorcycles, ATVs and even kayaks, then pickup trucks will change many people's views. For example, I need to ride a bike or motorcycle on the grassland road 200 kilometers away from Beijing, but the middle road is far away and the safety cannot be guaranteed. At this time, pickup trucks are the best means of transportation. Pickup truck manufacturers should introduce some general accessories to meet the needs of this group of people.
Of course, what I have introduced above is only a small part of the idea of lifestyle expansion. We can also talk about the expansion of tool attributes. ......
Pickup trucks can not only play a famous role in containers, but also build a snow removal vehicle very quickly in overseas snow areas by connecting the solid beams of pickup trucks with snow shovels. When there is no snow, this pickup truck can also engage in different tasks. For example, during the anti-epidemic period in COVID-19, members of our Blue Sky Rescue Team turned their pickup trucks into disinfection vehicles to help the city carry out disinfection tasks. We also reported this. Therefore, pickup trucks have not been developed in China, and we need imagination.
What I said today is actually just the tip of the iceberg of pickup truck's expansion ability. The open container of pickup truck makes it full of infinite possibilities. You can build a car for fishing enthusiasts, a car for skiing enthusiasts, a car for diving enthusiasts and so on. As long as you put your imagination in the container, you will find that there are so many possibilities for pickup trucks, which will greatly change people's views on pickup trucks, but people who love life and pursue fun will choose pickup trucks to enter a new life. For more pickup information, please continue to pay attention to China pickup network! (Text: Wang Qi)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.