"At the moment of despair, there was a man hanging on a cliff. Below was a deep valley surrounded by strong winds, but he just wouldn't let go and his expression was no different from that of ordinary people. He just hung there, swinging around, doing what he could and asking people he met for help, but he didn't ask.
Perhaps it is this mentality that has done so many things and made so many mistakes. I don't know whether this is an entrepreneurial spirit or how to define it. I only know that most of us have put it down and got rid of it. "
Jia Yueting, who refuses to let go, has reached a turning point.
Earlier this month, Faraday Future (FF) announced that the company's new car will start production at the end of March. However, Mr. Jia added a prerequisite before this plan, which must be that the investors' funds are ready.
Thirty days later, Jia Yueting didn't break his word. He announced to the world with a huge global conference that FF 9 1 Futurist has officially entered the mass production (SOP) in FF ieFactory, hanford, California, USA, and it is expected to be sold simultaneously in the US and China markets.
On this day, Jia Yueting waited for nine years.
As the founder of FF and CPUO (Chief Product and User Officer), Jia Yueting appeared in a speech and could not hide his excitement. He almost choked with emotion-"all our incomprehensible crazy persistence and decisive efforts have finally come to this moment. After suffocating for nine years, we finally ushered in the peak moment. "
In the past nine years, the fate of FF has been as exciting as a roller coaster, burning 3 billion dollars intermittently, and long-term internal friction and infighting have also been frequently reported in newspapers. The negative news, such as product bounce, short funds, high-level exchange of blood and delayed financial report, may be unbearable for any car startup company to be hit.
It's been nine years and times have changed.
In the past nine years, Jia Yueting has never fulfilled the promise of "returning to China next week", and the FF 9 1 Futurist originally planned to be delivered in 20 18 has been curled up in the yellowed PPT.
Today, FF's first electric vehicle and brand flagship product FF 9 1 Futurist has finally officially announced mass production. According to the plan, it will start production in FF ieFactory California, a manufacturing plant in hanford, California. The first batch of new cars will be rolled off the assembly line in early April and delivered to consumers before May.
Let's take a look at the contents of the mass production conference.
One is about products.
New car parameters, 1050 horsepower, 100 km acceleration less than 2.4 seconds, EPA certified cruising range of 38 1 mile, 100 km acceleration time of 2.27 seconds. But interestingly, FF only showed a newly painted car body, and when Jia Yueting gave a speech, it was also full of network neologisms, but did not show other details of the new car.
Nine years has changed the world.
We can see that the new FF car still retains the original design specifications, and the Jia Yueting team has not adjusted the models in recent years. A lot of data and ideas officially released by the new car, put in the concept car just released in 20 17, may still be fooled in the capital circle, but now it is 2023, and this information is not enough to "tell a good story".
The second is about production.
FF named its manufacturing plant in hanford, California, USA as FF ieFactory California. The new factory is the production place of FF 9 1 Futurist, located in the Central Valley of California, adjacent to the two science and technology centers of Silicon Valley and Los Angeles, covering an area of 165438+ million square feet.
Last August, the main vehicle manufacturing area of the new factory completed all the infrastructure construction and equipment installation, which made Jia Yueting very excited. He not only hired more than 300 new employees, but also described the new breakthrough in the body shop as the sixth manufacturing milestone of FF. Now mass production has started, which means that the seven milestones set by FF at the end of 20021have all been completed.
The third is about strategy.
Even if the contract is broken many times, almost no one wants to believe the pie painted by Boss Jia any more. He still solemnly announced a three-step development plan tailored for FF.
The goal of the first stage is to deliver FF 9 1 Futurist Alliance, FF 9 1 Futurist and FF 91on time; The goal of the second stage is to launch follow-up models to achieve sales growth; The goal of the third stage, on the one hand, is to achieve the sustained and rapid growth of new car sales, on the other hand, it is to promote the further improvement of new travel ecology (including software, Internet APP and * * *).
I don't know how much FF can support these plans, but Jia Yueting told everyone at the press conference:
The current production capacity lags far behind the market demand.
Hearing this, who doesn't admire Mr. Jia's ability to fool? After all, holding a car rack to hold a mass production conference, no second person in the whole car circle dared to do so. According to Jia Yueting's own statement, the FF 9 1 Futurist Alliance Edition, with a global limit of 300 vehicles and a deposit of 50,000 US dollars, sold out in just three days.
| Last stop, Jia Yueting |
Boss Jia has his own confidence.
On the one hand, it found a "backer" in China.
June, 5438+this year 10, FF signed the Strategic Cooperation Framework Agreement with Huanggang City, Hubei Province, and planned to set up FF China headquarters company in Huanggang City to promote the Sino-US strategy. FF plans to move its headquarters in China to Huanggang City, Hubei Province, and Huanggang will provide financial and policy support for FF, among which the Hubei Yangtze River Economic Belt Industrial Fund (Changjiang Industrial Fund) plays an extremely important role.
On the other hand, internal contradictions have been solved.
Many readers should know that due to personal debt problems, Jia Yueting resigned as CEO of the company on 20 19 and was transferred to CPUO (Chief Product and User Officer).
By 2022, due to the board of directors, Jia Yueting and many other FF founding teams and executives were gradually marginalized by the company. It was also during this period that negative news of FF was frequent, the stock price plummeted, the governance was chaotic, and even it was pushed to the edge of bankruptcy. Until the end of 2022, mass production of new cars will be put on the agenda, and Jia Yueting will regain control of FF as the founder.
Finally, the money was finally in place.
In the past year, the net loss of FF was as high as $552 million (equivalent to about RMB 3.85 billion), while the net loss of 202 1 was $5160,000. From the establishment of 20 14 Company to the end of 2022, the accumulated losses of FF have reached US$ 3.43 billion (equivalent to about RMB 24 billion), during which the company fell into the vortex of capital chain rupture more than once.
When announcing the results of fiscal year 2022, Jia Yueting released the news that the new car was about to be mass-produced, but at that time he also specially emphasized a prerequisite, that is, the capital was ready. In fact, on February 6th this year, Jia Yueting posted a message on social media, saying that FF Partners had helped to complete the financing of US$ 6,543.8+US$ 35 billion, and on March 3rd, it obtained a non-binding additional financing of US$ 50 million.
As long as the "white knight" in capital still exists, Jia Yueting's FF still has hope of survival, especially when its dominant position, production base, government relations and capital are all in line with expectations. This is almost the best opportunity to mass-produce FF new cars and build cars in Jia Yueting, and it is also the endorsement battle for upward breakthrough in the past decade.
In previous cases, Weilai and Hefu succeeded together, but it is very difficult for FF to replicate Weilai's transformation and Jia Yueting to replicate Li Bin's success.
Since 20 15, Hefei proposed to establish a new energy vehicle industrial cluster, and now more than 300 new energy vehicle-related enterprises above designated size have gathered, from complete vehicles and parts to technology companies, attracting investment from BYD, Weilai, Volkswagen Anhui and Guo Xuan Hi-Tech. On the other hand, Hubei's automobile towns have been concentrated in Wuhan and Shiyan, and Huanggang's industrial base is weak. Imported Weimar cars have also encountered sales and product bottlenecks recently.
There are still opportunities, depending on whether FF can grasp them.
Attached:
Jia Yueting's speech at FF SOP:
Hello, all futurists in the world!
Today, what we are witnessing here is not only the milestone of the new species FF 9 1 Futurist Alliance, but also the most solid step taken by FF as a subversive of the traditional ultra-luxury automobile civilization. SOP is the realization of the company's commitment to users and shareholders, which shows that under the governance and operation of the new board of directors and new management, the brand-new FF has entered a brand-new development stage, and we believe that FF will quickly recover its due value.
I especially want to thank all the futurists in the world. It is with your deep insight and persistence in the long-term value of FF that our dream is becoming a reality.
With the start of production, our goal in the next stage will focus on the following three aspects:
First, complete the first batch of high-quality and invincible vehicles off the assembly line as soon as possible, and realize the capacity climbing after SOD and SOD as soon as possible.
Second, the luxury FF 9 1 futurist of Jizhi Technology is delivered to the ultra-luxury users with the most futuristic spirit, which is what we call "super spire users". We should make every effort to build a spire user travel ecosystem with user acquisition and user operation as the core.
In order to continue to practice the business philosophy and corporate vision of FF at the beginning of its establishment and provide a unique platform for spire users to participate in the reform, we divide the creation and delivery of FF 9 1 Futurist Alliance after SOD into three categories and three stages: the first is industry expert FPO***, which stands for Futurist Product Officer. The second stage is FPO*** shift delivery, and the third stage is full * * * shift delivery after capacity climbing. This three-stage delivery plan can provide maximum flexibility for our manufacturing operation and market demand, and provide our users with the best products. This also helps to alleviate the current situation that the factory capacity is far from meeting the market demand.
Third, we will continue to complete the iterative upgrade of product technology to ensure the unique leading edge of product strength and technology.
All our incomprehensible crazy persistence and firm efforts have finally brought today's SOP. It can be said that after nine years, I have stifled my dreams and finally ushered in a subversive moment. Therefore, I really want to share with you once again the uniqueness of FFIE, new species FF 9 1 and FF Futurists:
FF is the pioneer of the extreme intelligent technology luxury spire market in the era of smart trams, and also the subversive of the traditional ultra-luxury automobile civilization represented by Ferrari and Maibakh.
FF 9 1 is not only the only luxury electric vehicle of Jizhi Technology that represents the next generation of disruptive technology, but also the only product specially designed to build an ultra-spire user ecosystem.
Our first stage goal is to deliver the revolutionary FF 9/KOOC-0/Futurist Alliance, FF 9/KOOC-0/Futurist and FF 9/KOOC-0/to the global spire users on time with high-quality and invincible products, subvert the traditional ultra-luxury car brands and achieve the goal of being the first in the global super spire user market as soon as possible.
The goal of the second stage is to launch follow-up models, achieve explosive sales growth as soon as possible, quickly increase the ecological income of travel and form a scale, and become a leader in the spire market.
The goal of the third stage is to realize the sustained and rapid growth of smart terminal sales and the explosive growth of ecological (including software, Internet APP and * * *) revenue. FF's ecological income accounts for an increasing proportion of total profits, and it has become one of the leading enterprises in the mainstream high-value user market, and continues to consolidate its leading position in the spire market.
Dear FF futurists, you are the most important team for our success. Whether you are our global users, investors, suppliers, partners, or FF dealers Par, FF users PAR; ; Whether you are an entrepreneur like us, a stock investor who agrees with FF's long-term value, or a product geek or a car geek who always pursues the ultimate experience, your paranoid pursuit and crazy persistence in dreams, your belief in futurism and the spirit of * * * creating * * enjoying value, your adventurous spirit and the spirit of never giving up in the face of difficulties and disasters will all closely connect FF with you.
Because of this, your firm belief and support for FF, every FFIE share you own, and every advance order are great encouragement to us and make us more determined on the road ahead. Even though the current production capacity is far from meeting the market demand, with your support, we can go all out to improve the production capacity and better create an ecological circle for users of the * * * Summit.
At the upcoming final conference, in addition to explaining the technical features and unique advantages of the products in detail, we will also release the FF external partner plan and the products enjoyed by * * *, and further announce the delivery plan of * * * after SOD. In addition, I would like to take this opportunity to remind all investors that the company will hold its annual general meeting on April 14. All futurists, please remember to vote before the meeting date. This is the last crucial milestone for the company to fully meet the listing requirements.
The vision put forward by FF at the beginning of its establishment ignited many people's dreams, and the blueprint for industrial development we outlined has been practiced and partially realized by many people, which can be seen from the fierce price war and saturated competition situation in the low-end electric vehicle market. However, today, with the brand-new FF officially entering a brand-new development stage, we are still the only adventurer to explore the smart ultra-luxury electric vehicle spire market. Facing new opportunities and challenges, the partnership system, including internal and external partners, is the cornerstone of our success, and we will adhere to the core concept of * * * creating * * *. We welcome all futurists to join our ecology.
Dear partners, let's turn FF into Ferrari+Maibakh in the era of smart trams. Let's reconstruct the future of travel from top to bottom, and let's work together to achieve the goal of building an ecological travel environment for spire users.
This article comes from the NE era of the car number author, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.