Characteristics of the two modes:
Xi 'an mode: buy out the management right of a certain area. This model requires franchisees to have strong financial strength, be familiar with the market where stores are located, and be familiar with KFC's business philosophy and policies in order to better explore new markets. In this mode, the application ability of franchisees plays a decisive role.
Changzhou model: franchisees invest in a fast food restaurant that is operating and starting to make profits. Franchisees can quickly integrate into KFC's operating system without starting from scratch, which greatly improves the success rate of franchisees. At present, this "Changzhou model" has been widely used in China.
The history of KFC:
KFC, referred to as KFC, is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. 1952 was founded by the founder Harland Sanders, and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
KFC is a subsidiary of Yum! China Holdings Limited ("Yum! China for short), which is Yum! Brands, a franchisee in Chinese mainland, has the exclusive right to operate KFC brand in Chinese mainland.
KFC has formed a strategic alliance with Pepsi-Cola and regularly sells carbonated drinks provided by Pepsi-Cola. 20 17 June, BrandZ 2065 438+07 Top Global Brands 100 was released, and KFC ranked 8 1.
Since February 20 18 17, most KFC stores in the UK are still closed. Of the 900 local stores, as of February 20th, 562 were still closed, and the number of closed stores reached a peak of 646 on the evening of February18th.
KFC's slogan:
"Life is so charming" and "Enjoy it at KFC".
Development of KFC in China:
It has been 30 years since KFC came to China. KFC's 30-year stay in China is a 30-year "based on China and integrated into life".
Over the past 30 years, KFC has been trying to explore and give back to the intimate service of consumers in China.
Today, China KFC has opened more than 5,300 chain restaurants in more than 1000 towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.
KFC came to China on 1987 and opened the first restaurant in China at the front door.
By June of 20 10, KFC opened its 3000th restaurant in Shanghai.
On September 20 12, the 4000th restaurant opened in Dalian, and the number of stores tripled.