This brand was born at the end of 20 10. In the eyes of many people, it was a brand newly established by Nissan at that time in order to further expand its sales in the China market and to respond to the national policy of encouraging joint ventures and independent brand development.
In 20 12 years, brand products of 1.0 era were launched, namely D50, R50, R50X, etc. Based on the platform of Nissan TIIDA at that time. At that time, the main selling point was "from Nissan, knowing more about China", which gave consumers the impression that they could buy cheaper "Nissan" quality cars through the application of more domestic parts.
At that time, showing the powertrain with the words "Nissan" to customers was the standard product introduction speech of Qichen sales consultant.
Thanks to this, the sales volume of Qichen brand at the end of 2065.438+03 has exceeded 654.38+10,000 vehicles.
However, with the rapid growth of market demand, in addition to relying solely on benefits and endorsement of Nissan powertrain, Qichen brand products began to evolve to the 2.0 era.
20 16 Qichen set up an independent design center, and also launched the family design of the concept of "Yi" with the theme of dynamic stimulation to meet the demand of younger automobile products.
At the same time, on the basis of the new design, Qichen also emphasized the concept of "wisdom" and introduced representative Qichen T90, T70, D60 and other products.
Qichen brand also achieved sales growth again at this stage. 20 16 years, its annual sales are 1 16600 and 20 18 years, and its annual sales exceed 1300.
However, when young design and intelligent interconnection almost become the standard of this auto time, it is necessary for Qichen to try new changes and challenges again.
Therefore, in the era of Cheng Kai 3.0, we will focus on a new product-Kay Chen Xing.
Looking at the name, you will find that Qichen changed the original letter+number product name to Chinese "Star", but in fact this product is indeed a thoroughly remoulded work for Qichen.
First of all, the most important change comes from the technical platform of the product. In the past, Qichen gave people the impression that it was Nissan's old platform, and Qichen Star not only adopted the new VSA intelligent module architecture of Renault-Nissan-Mitsubishi Alliance, but also developed the first product based on this architecture in combination with the domestic market demand.
Kay Chen Xing positioned an A+ class SUV with a wheelbase of 2756mm and a width of 1.905mm, and the fully flattened rear platform brought a spacious space experience.
Secondly, the change is the design.
In appearance, Kay Chen Xing adopted a brand-new design concept of "mixed aesthetics", and its design key words were "momentum, conciseness and balance".
Specifically, it has some unique design performance.
For example, the front of Kay Chen Xing's V-Galaxy Star series. A new generation of family-style front face style, large-size air intake grille inlaid with 66 three-dimensional electroplated star diamonds. V-shaped pattern on the tail? The high-position brake light echoes the front face with high recognition.
At the same time, Kay Chen Xing also adopted a brand-new exclusive high-quality cool black car logo embedded in the hood, which upgraded the texture of the vehicle to a higher level.
The side design of products abandons messy lines and pursues fullness and compactness. The curved chrome-plated window line creates the impression of the star track, which is simple and elegant, and also conforms to the name "star".
In the interior design, Kay Chen Xing also pursues the improvement of quality, playing the slogan of "first-class".
Kay Chen Xing hopes to build an intelligent embrace cockpit, especially the innovative multi-screen integrated T-shaped central control design, which removes redundant physical buttons and increases the sense of science and technology inside the vehicle.
The suspended center console, a large number of soft bag materials covered with diamond quilted silk, and leather steering wheel have all been carefully treated in terms of materials and details.
As a so-called first-class SUV, Kai Chen Xing is also equipped with a panoramic sunroof with a canopy, and an oversized panoramic sunroof of 1 100mm*700mm, giving you a panoramic view of the scenery and starry sky overhead.
Of course, as a brand accumulated in nine years, Qichen Star also inherits many advantages of Qichen or Nissan products.
For example, in the choice of seats, the zero-gravity seats used by Nissan are still continued, and combined with the development of human body curves and the distribution of body pressure, it provides the greatest buffer and continuous support for the human body and spine, effectively reducing riding fatigue and providing comfortable enjoyment.
At the same time, Kay Chen Xing is also equipped with concepts such as the queen's co-pilot and the boss model.
The Queen's co-pilot is equipped with massage function, 6-link leg rest, 4-way waist support, supporting the seat to slide backwards and lowering the backrest to 29.
In the boss mode, passenger C in the back row can send out the command of "co-driver's advance" through the DA screen or the voice command of the main driver. The slide rail of the co-driver is forward, and the backrest is vertical to make room for the back row, enjoying massage, seat heating, 27/35 two-stage adjustment of the back row backrest, neck protection and aviation headrest protection.
For another example, Qu Zhi's technology is also an inheritance of the past Qichen products.
Kay Chen Xing adopts 12.3-inch full LCD instrument panel, which supports AR real navigation function.
The central control adopts 15.6-inch smart touch vertical screen, and applies the next generation high-speed communication architecture and NXP 8-core? CPU flagship processor, the latest operating system of the ninth generation? Android? P and so on. To enhance the vehicle interconnection experience.
Kay Chen Xing also supports four-tone recognition, which can realize various interactions including sunroof control, window control, air conditioning control and global interruption. And fully cover the voice interaction scene.
In addition, Kay Chen Xing also provides functions such as wireless charging, voiceprint identification account, keyless entry into intelligent induction doorknob, and polling keyless entry.
It should be said that whether from the product platform, interior and exterior design, or the upgrade of comfort and intelligent interconnection, Qichen Star represents Qichen entering a brand-new product stage, and also shows its competitiveness accumulated by independent research and development in the past 9 years.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.