Values: pay attention to quality, achieve customers, pursue perfection and create the future;

Enterprise style: focus on innovation, pursue speed and efficiency;

Experience concept: good brick, good service;

Development goal: to build a well-known household brand and cast fine ceramics;

Talent concept: appoint people on their merits and make the best use of their talents;

Efficiency and benefit view: seek the potential first, then seek the profit;

Market view: win the market with scientific and technological innovation;

Quality and quantity view: not afraid of exams, pursuing Excellence;

Service tenet: serve customer satisfaction and success;

Enterprise slogan: scientific and technological strength, ceramic rights.