1. Pinduoduo live fee deduction rules:
1, live broadcast violations are divided into Class A violations and Class B violations, which are scored, accumulated and executed respectively.
Class a violations refer to violations other than class b violations; Class B violations refer to acts that violate national laws or seriously disrupt the operation order of the platform.
2. Class A violations and Class B violations are divided into general violations and serious violations according to the severity of violations.
3. The scoring criteria for each violation type and corresponding situation are as follows:
The scoring standard for Class A violations is 2-24 points for general violations and 25-48 points for serious violations;
The scoring standard for B-level violations is 2-24 points for general violations and 25-96 points for serious violations.
4. If the live broadcast behavior of the merchant constitutes a violation of this Code, Pinduoduo has the right to take one or more of the following measures:
(1) Block or delete the live content published by this merchant.
(2) If the merchant's violation score reaches a certain score, Pinduoduo has the right to take further measures according to the following table.
(3) Other measures that Pinduoduo considers necessary according to the seriousness of the violation.
2. Does the Pinduoduo Live Charge affect the traffic?
Charges for live broadcast in Pinduoduo will affect traffic.
Deduction for live broadcast in Pinduoduo will affect traffic. Deduction for live broadcast will generally reduce the push volume. It is best not to violate various regulations during live broadcast, so as not to be deducted again. Deducting a certain score may even ban the live broadcast room, so we must abide by the rules of live broadcast.
3. What are the skills of Pinduoduo live broadcast?
Tip 1: Make good use of language charm
Making full use of language charm to give psychological hints to buyers, people's attention is limited, and creating some advertisements with uncomplicated sentences can attract buyers' attention to the greatest extent in the shortest time.
Generally speaking, five to nine lexical chunks are the numbers that most people can remember in short-term memory. Adding some characteristic sentences composed of short words can strengthen the impression of buyers and form the characteristics of live broadcast.
Tip 2: People's power.
In the process of live broadcast with goods, the anchor, as the leader of the whole process, should have its own distinct personnel, so that the recommendation of goods can be more recognized by buyers.