1. Analyze competitors and create differentiated personal brand positioning. Assuming that you have a strong aesthetic consciousness and do a good job in PPT typesetting, you can try to establish the image of a master of commercial display. But if a colleague does better than you, you have to take another concept. As the positioning theory says, you must be the first, and the first person will remember. This kind of first must be the real first. If you can't be the first in a certain field, you have to subdivide the first field and become the first. For example, you are the second strongest copywriter in the company, which is useless. You can say that you are the first person to create advertising slogans. Most of the company's advertising slogans are created by you, and those popular advertising slogans are from your hands, which is quite impressive.

2. Expand your personal information around positioning. Suppose your orientation is talent, then do you take nicknames? Because your real name can't reflect your status and field, especially those self-media brands. Unless you are a star and famous, don't use your real name. You should also design your avatar, preferably with elements of piano, chess, calligraphy and painting, such as the scene where you wear a Chinese tunic suit to write calligraphy. You should also set up your slogans and labels so that your fans can better spread and explain you.

3. Establish brand endorsement to gain more trust. You are a gifted scholar. How can someone you just met trust you? It is impossible to display one's talents immediately every time, and the efficiency is too low. So you should have brand endorsement support, such as the champion of calligraphy contest, amateur Go 3, and 10w fans from the media.

4. Design products and services to provide specific value. What does it matter to me that you call yourself a gifted scholar? Therefore, you should provide specific value to your users. For example, some of your calligraphy works can be given away for free, or you can help others customize them for a fee. Over time, as soon as your company opens, it may think of you, ask you for advice, get married with relatives and friends, and ask you to write music.

5. Establish a self-media matrix and establish connections anytime and anywhere. Self-media is the best position to build a personal brand, so it is necessary to establish a self-media matrix and promote it on mainstream self-media platforms. What form to choose depends on your own characteristics. You can choose pictures and texts if you are good at writing, short videos if you are creative, videos if you are good at explaining and communicating, and audio if you have a good voice.