CCTV Comprehensive Channel launched three new programs in one breath today: Life Early Reference, known as "the upgraded version of sunset red", which is broadcast every Monday to Friday at 8: 30 pm. This program initiated the concept of CCTV's "host group", and the program determined a host group of 15 people, including A Qiu, Wang Xuechun and Zhang Shaogang. Seeing is a special program that records reality, focusing on people in the event. "Rock, Paper and Scissors" is a series of seasonal programs of "We Have a Set". The program invites children and stars to form a happy deskmate.
After the revision, CCTV 18 ace column "Sunset Red" will bid farewell to the screen. In this regard, the producer of "Life Early Reference" explained that "Life Early Reference" is still a life service column, with middle-aged and elderly audiences as the main target audience. Each issue has a theme to meet the needs of the public, such as anti-fraud and medical care. , and then through the lively comments of the host group and the in-depth analysis of experts, I will solve problems and support you. In order to stop the 18 brand of sunset red, we struggled for a long time, but in the end, we felt that this adjustment was inevitable in keeping with the times. "But in June of 20 1 1, the column" Sunset Red "was broadcast on CCTV Science and Education Channel.
From September 30th, 20 13, "Sunset Red" was broadcast on CCTV- 12. Column slogan: care for the elderly, watch the golden life.
The purpose of the new edition of Sunset Red is to pay attention to the life of the elderly from a sincere perspective; Tell the story of the old man with sincere feelings; Warm the hearts of the elderly with sincere care. Column orientation: pay attention to the aging society, care for the life of the elderly, safeguard their rights and interests, and watch the golden life.
Each issue of the new edition of "Sunset Red" will select a typical story or social phenomenon of an elderly figure, analyze the character's personality from different aspects such as society and law, help the elderly solve problems, and embody the program value pursuit of "people-oriented" in the column.