That is, "online to offline", the core of OTO business model is very simple, which is to bring online consumers to real stores, pay offline goods and services online, and then enjoy services offline.
At present, the concept of "community" is on the rise, and the community OTO service has gradually increased in recent months. One of them is the community OTO service platform in Chengdu, which aims to "establish an optimized community service-oriented e-commerce chain network in the southwest of China".
Through the combination of offline entities and online platforms, we will build a practical terminal neural network of smart cities, transform all kinds of public welfare services and commercial services around community residents with pure internet thinking, and realize a win-win situation for the government, enterprises and residents. Community residents can order products and services through the online platform, and then pick them up at the store. Skilled community residents can also join the platform to realize their own entrepreneurial ideas.
In 20 13, O2O entered a high-speed development stage, and started the integration and perfection of localization and mobile devices, so the O2O business model was born and became an online to offline localization branch.
Extended data
OTO products and services
1, OTO products:
Through a series of rigorous, scientific, fair and open solicitation and selection, OTO will spread and share "the most novel, unique and challenging ideas" through various channels such as "offline live activities+online video transmission+online voting" to achieve the ideological education purpose of "influencing part and changing part".
2.OTO service:
OTO serves all people who are diligent in thinking and willing to share, and will provide services such as "soliciting contributions", "thinking", "lecture guidance" and "video recording and uploading" to spread ideas and opinions, and support top talents to realize their life value through entrepreneurship or other means by providing "OTO Dream Fund", and achieve "influence one" by creating excellent ip.
3.OTO elite:
OTO will build a "National Speculation Competition" and gradually launch an "Industry Speculation Competition" through cooperation with government agencies, associations and other organizations, so as to build OTO into a platform to enhance entrepreneurs' thinking and speaking ability, exchange ideas and brainstorm, thus enhancing the comprehensive ability of urban entrepreneurs. Through the product combination of "Speculation Competition+Entrepreneur Training Course+Salon", urban entrepreneurs' IP will be built.
Baidu encyclopedia -O2O