Chen Haichun, director of Zhi Zhi Open Platform, introduced POP's localization strategy: sellers can enjoy Jollychic, MarkaVIP and Dealy's parallel sales services when they settle in, and sellers who stock in Saudi warehouses in the fourth quarter are free of warehouse rent and commission. Ecological services such as head-end services, overseas warehouses, third-party logistics, payment, and capital channels make sellers go to sea more smoothly; With the support of on-site and off-site traffic linkage, traditional social media and emerging channels such as online celebrities, communities and live broadcasts will bring more traffic dividends to sellers.