Tobacco corporate culture is the sum of business philosophy, business purpose, business policy, values, business behavior, social responsibility and business image formed by tobacco enterprises in their business activities. Promoting corporate culture construction is an urgent need for enterprises to deepen reform, accelerate development and become bigger and stronger. It is also an important measure for enterprises to improve management level, enhance cohesion and build core competitiveness. The goal of corporate culture propaganda is to promote the landing and continuous improvement of corporate culture. The propaganda of corporate culture can't just stay at the shallow level of meetings, documents, slogans, etc., but through the indoctrination of culture, the employees' ideology, thinking concept, value orientation and code of conduct can reach convergence, and be coordinated with the needs of sustainable and healthy development of enterprises, so as to realize benign interaction and achieve the purpose of rallying people's hearts and giving full play to their potential. How to promote the spread of corporate culture, I think we should do the following: First, improve the system of tobacco enterprises. Corporate culture construction should be integrated with the production, operation and management activities of enterprises, which should not only transform the value concept put forward by enterprises into employees' understanding of value, but also into the post requirements and code of conduct of each employee. Therefore, rules and regulations should be established. System is an important factor to ensure the safety of work norms, behavior norms and implementation, and it is also an important content of corporate culture propaganda. Establish an evaluation system for corporate culture construction, gradually improve the relevant regulations, implement the requirements of corporate culture construction in all aspects of production, operation and management and everyone's post responsibilities, form a virtuous circle of mutual promotion and common development of corporate culture and enterprise development, and promote the healthy and sustainable development of enterprises. The establishment of these rules and regulations is not only a warning, but also a norm, which is an indispensable code in the management of tobacco enterprises. Only by closely combining the spiritual culture of enterprises with the construction of institutional culture and behavioral culture, and regulating the behavior of employees with institutional incentives and management, can we build a good corporate culture. Second, adhere to the people-oriented management thought. The core of enterprise culture construction is to improve people's quality and promote their all-round development. Building a high-quality staff and promoting the harmony between staff development and enterprise development is the foundation of enterprise development. Vigorously advocate the socialist concept of honor and disgrace, carry forward the spirit of tobacco enterprises, advocate a harmonious corporate culture, and transform advanced values and the spirit of the times into employees' ideological understanding, into the driving force for the healthy and sustainable development of enterprises, and guide employees to develop good professional ethics and behavioral norms. People-oriented corporate culture management requires us to take cultivating progressive corporate culture and giving full play to people's main role as the leading link of corporate management. In the construction of enterprise culture, it is necessary to highlight the central position of enterprise employees in enterprise management, care for, care for and respect the personality of enterprise employees, safeguard rights with love, maintain stability with meticulous work, stimulate employees' potential subjective initiative and creativity, and make employees change from "I want to do" to "I want to do". Only in this way can we promote the continuous progress and development of enterprises. Third, strengthening education and training to improve the overall quality of employees is a common means of corporate culture promotion. Through the training of corporate culture, we can make cultural ideas enter employees' minds, and urge employees to change their way of thinking and behavior, and think and act according to corporate cultural ideas. It is necessary to combine the reality of enterprise employees, closely focus on the theme of "national interests first, consumer interests first", and scientifically formulate education and training plans in accordance with the principle of overall consideration. Building a learning enterprise is an important content of corporate culture and a necessary means to improve team quality. Building a learning enterprise can internalize the concept of corporate culture into the conscious actions of employees and establish the value orientation of * * *, thus enhancing employees' sense of belonging, mission and responsibility, and integrating personal goals into the development goals of the enterprise. According to the workforce construction plan, vigorously carry out employee training and education activities, encourage employees to participate in adult education such as correspondence and TV University, and establish the concept that employees attach importance to learning, so as to make enterprises become learning enterprises and employees become knowledge-based employees, thus improving the overall quality of the workforce. Fourth, create a good social image of the enterprise 1. It is necessary to use social propaganda and news media to strengthen the publicity of enterprises themselves. Actively participate in social, cultural, artistic and sports activities, and use cultural, artistic and social activities to establish a corporate image. 2, shaping the new image of cigarette sales and monopoly management personnel. Combined with the construction activities of political style, we will vigorously carry out rectification of work style, effectively solve problems such as inadequate service, unfair supply, uncivilized language and dishonest law enforcement, and strive to build a tobacco industry that is satisfactory to local people. 3. Expand the influence of enterprises. For example, in disaster relief, emergency rescue, poverty alleviation, helping the disabled, and major social activities, we will contribute to the masses and social welfare undertakings. Fifth, pay attention to the carrier of innovation and create an atmosphere. Corporate culture is not water without a source, but a tree without a root. Therefore, it is necessary to innovate the carrier, promote the construction of corporate culture through various forms and channels, actively create a good corporate culture atmosphere, combine culture with corporate management, and turn cultural power into material power. 1, implement investment measures. Establish and improve the funding guarantee mechanism for corporate culture construction, gradually increase investment in corporate culture construction according to the characteristics and requirements of corporate culture construction in the industry, improve the necessary hardware facilities and related equipment, and ensure strong guarantee, scientific planning and ability in place. "Solidify" and "materialize" abstract ideas and maxims into the production and living environment of enterprises, so that employees can fully contact with a clear cultural hint or hint and deepen their recognition of corporate culture. 2. Pay attention to strengthening publicity. Give full play to the role of newspapers, networks and magazines, disseminate corporate culture knowledge, publicize corporate culture models, and actively create corporate culture atmosphere, so that corporate culture concepts can be rooted in employees' ideology and transformed into employees' working methods and living habits. 3. Carry out various activities to transform corporate culture from the level of consciousness to the level of action, so as to gain the recognition of employees. Including the organization of advanced teams and individuals' appraisal and commendation, technical competitions, essay-writing activities, speech competitions, sports meetings, literary evenings, etc. Through it, employees can feel the corporate culture everywhere. Popularize and apply the corporate visual identification system, form a unified concept of corporate cultural characteristics such as spirit and thought through static and concrete communication, solidify it in visual form, and accurately convey it to employees, forming a unified value orientation and behavior orientation. The promotion of corporate culture is a complicated and tortuous process, which cannot be achieved overnight. Corporate culture still needs to be summarized, re-precipitated, re-created and upgraded, which requires us to break through the singleness of propaganda, realize the organic combination of propaganda and reconstruction, and make corporate culture more contemporary, epochal and long-term.