In order to ensure the smooth development of things or work, it is often necessary to prepare a plan in advance. Planning refers to the means of planning an action. How to write a plan to play a better role? The following is the community operation plan I have compiled for you, hoping to help you.

I. Guidance note for joining the group

1, the nickname of group members is unified as baby name+father or mother+community, which is convenient for everyone to know each other and communicate offline. Ruma-Jinyu Huafu; Leleba-longzeyuan

2. For some good articles that I want to share with you, it is best to describe them in words. If they appear as links, you need to have a private chat with the group owner or administrator.

3. For activists who create value, they can trust the group owner privately and become the group owner.

4. Group friends or parents who perform well in the group can get opportunities to be exposed in the group, such as the display of WeChat official account platform, as well as preferential rewards from the school.

5. No advertising. If the company needs the help of group friends, it can send 20 red envelopes 10 yuan as a reward and directly advertise and kick out the group chat.

6. If there is any conflict of opinion between group friends, please communicate privately, so as not to affect the atmosphere in the group.

7. When discussing the topic, group friends should not insert other irrelevant information, which will affect the discussion of group friends.

8.XXX, XXX and XXX are group owners, administrators, cleaning up advertisements and long-term diving group friends in turn.

9. Inviting others to join the group requires a private chat with the group owner or administrator, and can only join the group after obtaining the consent.

10. As group friends, we should help each other and actively cooperate to create an informative, positive and harmonious community environment.

1 1. Indoor and offline activities are held irregularly in the group, which is convenient for group friends to communicate.

Second, the daily norms of group chat.

1, emphasizing the rules. 2-3 times a week, depending on the situation. If there are more advertisements and the frequency increases, the release time is usually in the evening.

2. Preview of group activities. Need to be notified repeatedly, one night in advance, half a day before the event, 1 hour before the event.

3. Preheat the site. If there is silence in the group, someone needs to be active.

4. Control field. If you don't follow the group rules when sharing or discussing, you need to add friends directly or kick out the group chat.

5. Moderators and customer service. Usually host activities or throw discussion topics to guide group friends.

6. share it. Continue to share dry goods for group friends and create an expert image.

Third, group classification.

1, by grade

Ordinary fan base

An active fan base

Intentional customer base

student body

2. According to the theme.

Exchange group

Experience group

Payment group

Fourth, the division of roles

1, experts improve their personal circle of friends and create KOL labels.

2. Manage and cooperate with group owners to manage groups, solve problems, interact with topics and promote activities.

3. The warm-up field assists warm-up, participates in topic interaction, promotes activities, and implements group rules.

4. Hosting activities in the host group, throwing out topics and guiding the orientation of activities and topics.

5, children to help manage, host, warm-up and other topics, and promote the development of activities and topics.

6. It is expected that members who have a certain influence in the group, such as dry goods and active members, will be organized.

7. Publish the rules and topics of the group owner or agent, manage the members in the group, build a group, pull people and kick people, etc.

V. Structure of group members

Management group: group owner, management and experts.

Planning group: warm field, host, experts

Expert group: experts and members with information.

Child care: child care

Six, the basic elements of group maintenance

1, shaping regular activities within the group.

Topic manufacturing, dry goods sharing, game or activity recommendation, expert lectures.

2. Membership incentives

Upgrade management, offline activity organization, red envelope reward, personal interview report, and release to the public platform.

Seven, community operation requirements

1. Meet the values and sense of participation of community members.

Meet the needs of users and provide users with valuable things, which can be products or content.

Let users participate in the operation of the community, interact with users, and let users have a sense of belonging to the community.

Step 2 locate the community

Make clear the starting point of establishing the community, what value the community brings to us and users, and make clear the positioning of the community, so as to find the real target customers.

3, clear rules

To clarify the group rules, the group owner and management must abide by the group rules very much. If you hit yourself in the face, the group friends will not accept it. It is only a matter of time before you quit the group. If you find that you don't follow the rules, you should remove them in time.

Step 4 improve activity

The community is too active, members of the group just chat, and it is easy to become a water mass, and the community loses its value of existence and finally becomes a dead mass. It's important to be moderately active, so make sure you don't talk nonsense. In order to make the team members feel valuable, the content of the topic can be as follows:

(1) Daily information: Share valuable information regularly.

(2) Hot topics: The content with high popularity every day can be found in Weibo, Baidu Billboard and other places.

(3) Activity operation: You can set up content sharing activities in groups, and invite group friends to do sharing meetings, such as bosses with rich professional knowledge and loyal product experiencers, to share their feelings and make them feel involved. You can also do some preferential activities, or collect prizes, send red envelopes and other activities, so that group friends can get benefits in the group.

Eight, drainage

1, peer group

Join the group, private messages and friends. When adding, directly indicate the purpose, and the pass rate is higher.

2. Self-media drainage

Publish soft articles from the media platform, screen the initial community in the later stage, and screen out the intended customers to add to a higher level group.

3. Push scan code

Push scan code into the group, and the quality is higher.

Nine, matters needing attention

1. Tencent can only enter 10 wechat groups by setting a micro-signal scan code every day, and the community QR code is valid.

2. WeChat group is "a mixed bag of good and evil people", and there are many places with many people. In addition, negative information is easy to ferment, and it is difficult to avoid stealing powder and advertisers. These people like to add fuel to the fire, so if there are many people, each group will have two supports to set off each other and guide public opinion in the group as users when necessary.

3. Community operation is maintained in the group as a "girl". Basically, no one will be angry with a beautiful girl. In addition, in order to maintain the group atmosphere, a "girl" will not be attacked by the group, and it is more appropriate to lose her temper;

4. It is a good choice to recruit active users in the group to become management and maintain order in the group; At the same time, because volunteers are also users, they can produce * * * sounds with other users and unite as one.

When the situation is subtle, additional benefits can be added as compensation for the poor user experience, but it should be noted that the compensation must be rewarding, at least delaying the solution of the problem and not perfunctory.