GP is GELL PEN, which means gel pen, FGP is Miffy gel pen and AGP is other gel pens. GR is a neutral refill, FGR is a Miffy refill, AGR is a refill of other models, and the number behind it is the model.

Each series of pens has a specific letter before the core item number. This function is mainly to facilitate the delivery of products between manufacturers and distributors. Because Chen Guang's writing projects are many, the project numbers are also complicated.

Brand concept:

1. Corporate image: a comprehensive stationery supplier integrating creative value and service advantages.

2. Brand positioning: the achievers who create value. M & ampg Chen Guang continuously introduces excellent products to provide customers with the greatest creative value; At the same time, through "helping people realize their creative dreams", they can realize the creative value of others, and then promote the realization of a creative society.

3. Brand mission: Help more people improve their living standards and work pleasure with sincerity, quality and creativity.

4. Core values: sincerity, quality, creativity and fun, * * * together constitute M & amp； G the core value of morning light.

5. Brand slogan: Free creativity! ? Dawn always has new ideas.

6. Brand Vision: Become a world-class stationery brand.