In order to accelerate the promotion of international competitiveness, in 20 19, Weixing New Materials upgraded its brand image and launched a brand-new trademark, Watson Wei Xing.
Brand-new logo
Brand culture
Brand mission: focus on improving the quality of human life.
Brand vision: to become the first choice brand in pipeline system and related fields.
Brand values: professionalism, innovation and responsibility
Brand positioning: specialty
Brand slogan: professional achievement is great
Connotation of brand logo
The new L logo consists of Chinese and English Wei Xing. Among them, Watson's image consists of the initials V, A, S, E and N of five English words: Value, Ahead, Specialty, Excellence and noble, which respectively represent the five dimensions of value, transcendence, professionalism, Excellence and high-end. Wei Xing has been practicing to create more value and constantly surpass itself and its competitors. Create a high-end life for people from professional quality and excellent service!
V-Value value: creating value and quality life.
Transcendence: scientific research and development, exceeding expectations.
S-specialty: professional quality strives for perfection.
E-Excellence: excellent: excellent service and excellent experience.
N-noble high-end: the system supports high-end life.
Brand structure
Watson Wei Xing brand consists of five brands: Wei Xingguan, Wei Xing Floor Heating, Wei Xing Water Heating, Annette and Kale Waterproofing, and star-rated butler service brand.
In recent years, people have put forward higher requirements for the quality of living environment, and personalized and comfortable living space has been sought after by more and more consumers. 20 19 changed our understanding of traditional decoration industry with refined decoration, systematization and new retail. With the new milestone of brand upgrading in Wei Xing, we should adapt to the "new normal", grasp the development trend of the industry, seize the opportunity, and create a high-quality life for thousands of families with professionalism.
The brand-new English trademark "VASEN Wei Xing" of Wei Xing brand not only gives people a refreshing sense of internationalization, but also has far-reaching implications. In VASEN's English trademark, every letter is endowed with Wei Xing's brand concept. This is also the spiritual concept that Wei Xing has been adhering to, that is, innovating and creating professional services, and being a supporter of high-quality life. This is also the secret of maintaining good reputation and quality service in Wei Xing, and it is also the excellent enterprise quality that allows us to rest assured of cooperation and trust. On the occasion of the transformation and upgrading of the home improvement industry, we are deeply touched by the brand image upgrade of Wei Xing. In particular, the brand slogan of "professional achievements" is deeply rooted in the hearts of the people. It's time to concentrate on development and forge ahead!