general situation
Apple Inc
Apple company.
Company type: listed company (Nasdaq: AAPL)
Established: 1 976 April1.
Headquarters: Cupertino, California
Important people:
Steve Jobs (CEO)
Timothy Cook (Chief Operating Officer)
Peter oppenheimer (Chief Financial Officer)
Philip W. Schiller(SVP Marketing)
Jonathan Ive (Vice President of Industrial Design)
Slogan: Switch.
Industry:
Computer hardware, computer software, mobile phone and handheld entertainment terminal
Product:
Software: Mac OS X, Xserve, QuickTime, iLife, iWork, iTunes.
Hardware: iMac, PowerMac, PowerBook, MacBook, MacBook Pro, iBook, Apple Cinema Display, Mac mini,
AirPort，MacBook
Air，Air Pro
Handheld entertainment terminal: iPod, including iPod nano, iPod classic, iPod touch and previously discontinued versions of iPod (video).
Mobile phone: iPhone
The turnover is $79 million ($22,365,438+$400 million).
Compared with fiscal year 2004)
The number of employees is14,800 (2005)
Www.apple.com website
Apple Company (hereinafter referred to as Apple), English name Apple, Inc. (Nasdaq: AAPL) (LSE: ACP), Apple's Apple II is at
1970s
It contributed to the personal computer revolution, and the Macintosh relay developed to1980s. The most famous products were its Apple II and Macintosh.
Computers, iPod digital music players, iTunes music stores, high-tech enterprises famous for their innovation.
In addition to computer products, Apple also manufactures consumer devices. In the1990s, Apple published Newton and created a personal digital assistant.
This word was originally from PDA. Although the sales volume is not ideal, it has become a pioneer in Palm Pilot, PocketPC and other products. Throughout the1990s, Microsoft began to compare.
Apple gets more new computer users. Apple's market share has dropped from 20% to 5% in ten years. The company was in financial trouble. On August 6th, 1997, on/kloc-0, Microsoft made a decision.
Buy Apple's non-voting shares with $654.38+$500 million in exchange for Apple's waiver of suing Microsoft for copyright infringement and the built-in Internet on every Macintosh computer in the future.
Explorer. (Microsoft later sold all Apple shares. Perhaps more importantly, Microsoft also announced that it will continue to support it on the Mac version.
Office series, and soon established the Macintosh software department. This reversed the situation that Microsoft's previous Mac version was behind the PC version, and also gave it a few.
Grand prize. The iPod digital music player launched in the early 2000' s was a great success. With its exclusive iTunes network paid music download system, it beat Sony in one fell swoop.
Division's Walkman series became the number one portable music player in the world, and several subsequent iPod series products further consolidated Apple's commercial digital music.
The unshakable position of the market.
In May of 200 1 year, Apple announced the opening of an Apple retail store. The store has two main purposes: 1 to curb the downward trend of Apple's market share; 2. Improve related debts.
Good marketing strategy. Initially, Apple retail stores were only opened in the United States. At the end of 2003, the store in Ginza, Tokyo opened, which was the first Apple store outside the United States.
Sell the store. Following the Ginza store, Osaka store, Nagoya store and the first store in London, England, which opened in August 2004, also opened one after another. In May 2006, Apple was in new york.
Hatton Fifth Avenue is open 24 hours a day, and the glass cube entrance of the flagship store is near 10 meter.
Seeking adoption is a satisfactory answer.