The core of Haier's corporate culture is innovation. Haier culture is divided into three levels: material culture, institutional behavior culture and spiritual culture. "Serving the country wholeheartedly and pursuing Excellence" and "Haier is always sincere" are the core of Haier culture.

Extension: Introduction of Haier

Haier Group, founded in 1984, is a large household appliance brand in the world. At present, it has transformed from a traditional enterprise manufacturing household appliances to a platform for the whole society to incubate makers. In the Internet era, Haier is committed to becoming an Internet enterprise, subverting the closed system of traditional enterprises, becoming a node in network interconnection, interconnecting various resources, creating a new platform for * * * to create * * *, and realizing win-win and value-added for all parties concerned.

Corporate culture and spirit

(1) right and wrong: always take the user as right and take yourself as wrong-Haier's motivation to create users.

(2) Concept of development: the two creative spirits of entrepreneurial innovation-the unchangeable gene of Haier culture.

(3) Interest concept: one person and one person win-win-the guarantee of Haier's sustainable operation.

(4) Enterprise spirit: creating resources and enjoying a worldwide reputation.

Service belief

At the beginning of the business, Haier put forward the concept of "sincerity forever" and realized the honest commitment of the enterprise to users with high quality and high quality.