In recent years, the development of tea culture has attracted people's attention, and the teahouse can be described as a gorgeous landscape, coming from the past to meet a better future. People will never forget the reports on tea culture in an evening newspaper in recent years: "Lipton entrance, Longjing wash your hands", "XX city teahouse rises" and "XX city teahouse has become fashionable". It is worth pointing out that teahouses in Taiwan Province Province, China have already defeated the competition of cafes as early as 1980s and become the first choice for people's social entertainment. Teahouses can appear in the form of civilized consumption in community culture, village culture and campus culture, with a broad mass base, and can belong to the creation of mass spiritual civilization and mass cultural activities, such as the "big bowl of tea" in Beijing. To be sure, the emerging teahouses have benefited from the reform and opening up and adapted to the construction of spiritual civilization, which is worth popularizing. However, there are many questions about how the cultural taste of the teahouse is reflected in it. Teahouses are mostly branded as tea culture, so it can be said that the operators have good intentions. Teahouses must have cultural connotation to develop, and this culture has become a culture with special significance-tea culture, which has to face all kinds of consumers, whether it is Yangchun Baixue or Xialiba people; A business client, or a gossip confidant. Therefore, teahouse operators are faced with an unavoidable problem, that is, what is tea culture? Only by accurately grasping can we do a good job in this aspect of teahouse, because it is not as clear as the business atmosphere, which can be seen and heard, copied by analogy, and even people who care about tea culture in the tea industry are not very clear. No wonder media friends can only stop. It can really be said that "Tao can be Tao, but extraordinary." There have been many arguments about this in the past, but not many people can see it clearly. We believe that tea culture refers to people's understanding of tea, as well as its application and various (artistry, etc. ) the creative process. It is a process, because tea culture is based on practice, and teahouse is a very good form. With this understanding, teahouse culture will change due to the types of tea, history, geographical environment, cultural background, local customs, folk customs and conditions of participants. Tea ceremony, tea ceremony and kungfu tea are just forms, but no matter how the forms expressed by the cultural connotation of the teahouse evolve, at least most participants (or customers) should not feel blank and should reach exchanges at different levels. At present, another controversial point in the teahouse industry is high consumption. Opening a teahouse is a commercial activity, and the profit is understandable. Many people point out that a cup of tea of 30 to 50 yuan is far from the consumption of the working class and belongs to the market positioning of teahouse management. Managers should know more about the accuracy of teahouse positioning than ordinary people. Unfortunately, today's numerous high-end teahouses are like a dime a dozen lovely products that appeared in urban commerce five or six years ago. What is the result? Some people think that this phenomenon of high consumption leads tea culture astray. This kind of worry is unnecessary, and the market will tell them how to adapt. As far as Rong culture is concerned, the consumption of high-priced teahouses is at least much stronger than that of cafes and foreign wines of the same nature. Lipton Tea in Hang Cheng, the central city of tea culture in China, has stunned people in the industry, but now it is in a wait-and-see state. As for how to make the teahouse industry like Hangzhou better adapt to the development of this cultural tourism city, the teahouse should take the initiative to occupy its due position. Teahouses focus on service and creating an atmosphere, and marketing management is like an enterprise. The difficulty lies in how to skillfully integrate the market positioning of teahouses with the cultural connotation that can be excavated, get the recognition of customers, and operate with characteristics, not in the level of grades. If there are more and more customers in teahouses, many people will come here, and the old customers will talk about it one after another, and they will become "famous brands", such as "Jia Teahouse" in Shanghai, "Wang Qia Ji Teahouse" and "Lao She Teahouse" in Beijing. The development of teahouse industry depends on tea culture, and the cultural atmosphere of teahouse can't be created, and the responsibility is not entirely on the operators, which is worth pondering by tea culture workers. Liu Zu, a professor of tea department of Zhejiang Agricultural University, believes that the current focus of tea culture is to publicize tea knowledge and popularize tea consumption, which is the basis for the in-depth development of tea culture. The active teahouse industry should facilitate consumers to drink tea and adapt to this requirement. How to develop tea culture if tea culture workers are above and drinking tea is far away from people's lives? In recent years, tea culture and teahouse industry in Hangzhou have made great progress, but there are still many gaps compared with Shanghai, especially tea culture. For example, Shanghai has already trained children's tea art teams, put tea art activities in patriotic education, and summed up the propaganda slogans of tea culture suitable for modern high-quality life, such as "no smoking, less drinking, drinking tea to talk about science, and tasting tea to talk about art". The in-depth development of tea culture in Shanghai can be described as a great change in Shanghai in three years. We are very happy with the rapid development of the catering industry in cities such as Hangzhou, but we are also suspicious when we are excited. Here, we use Mr. Lu Xun's words to remind teahouse operators and other tea culture practitioners that people need food and clothing, and society needs development, but food and clothing is not a luxury, and development is not imitating ancestors.